There Will Be 16 New Stores In Sanlitun.

Sanlitun Taigu is looking for a new growth point by the east wind of Beijing's "night economy". In August 8th, the interim results released by Swire real estate showed that the total rental income of the mainland retail business was HK $1 billion 100 million, an increase of 16% over the same period, of which 9% of Sanlitun's Taigu retail sales increased by 9%. Beijing Sanlitun Taigu Li relevant person in charge told reporters, will upgrade the shopping malls project, the store will increase 16 stores, then the total area will reach nearly 1700 square meters.

According to the data released by Swire property, the basic profit of shareholders in the first half of 2019 was HK $18 billion 600 million, an increase of 199% over the same period last year. In retail, the recurrent basic profit from property investment increased by 7%.

The retail sales data of Tai Koo real estate show that fashion and clothing are still the main form of retail sales, accounting for 40.5% of the total and 26.2% of the catering business. In contrast, Hongkong's retail and fashion apparel business accounted for only 25.6% of the retail business.

Retail sales in Beijing and Guangzhou are expected to grow steadily in mainland China. Specifically, in Beijing, the market is expected to have a strong demand for luxury goods, fashion and lifestyle brands and restaurants. Swire Property China said that Swire property and parent company Swire Group will continue to invest and develop related businesses in the mainland.

Beijing is vigorously developing the "night economy" and has issued relevant policies. Sanlitun Taigu Li also looks forward to finding new business growth points through the east wind of the policy. Sanlitun Taigu Li relevant person in charge told the Beijing Commercial Daily reporter, will encourage businesses to extend business hours. At present, Sanlitun's Taigu night business has developed from a single movie theater to cover many areas such as entertainment, catering services and so on. There are 18 businesses that have extended their business hours to 22. On this basis, Sanlitun's taigouri will upgrade and optimize the night parking problem and launch a night parking preferential policy. From 10 pm to 11 a.m. the next day, a parking fee charging system of 1 yuan / hour will be set up and upgraded.

Facilities such as coffee shops, restaurants, outdoor tables and chairs in Sanlitun will also be doubled. According to Sanlitun Taigu Li relevant person in charge, the shopping mall will promote external swing management. At present, Sanlitun Taigu South and north area has an external swing shop, which has developed from 6 to 14, with a total area of 750 square meters. In the form of format, the catering industry, which was once more concentrated, will expand into retail, leisure, fashion and lifestyle areas. Sanlitun Taigu Li side revealed that this category of projects will increase by 16, covering an area of doubled, when the total area will reach nearly 1700 square meters.

In July 2019, Beijing issued "Beijing's measures to further promote the night economy to promote consumption growth", pointing out that Sanlitun was listed as one of the first 4 landmarks of "night economy" development.

Lai Yang, executive vice president of Beijing Institute of business economics, said that Sanlitun business circle has the advantage of night economic development and the ability to make profits at night. Take Sanlitun Taigu as an example, an open shopping environment has more cost advantages than closed shopping malls.

Sanlitun Taigu Li relevant person in charge said that although most of the shops in Taigu Li are closed at 22, restaurants and tea shops in the business circle can continue to operate and provide services.

However, according to Lai, the development of night economy in Sanlitun business circle needs to differentiate from other business circles and find characteristics. It is recommended to increase the experience of "fashion culture" and "lifestyle" experience.

Yi Shaohua, director of the Circulation Industry Research Institute of the Chinese Academy of Social Sciences, said that from the merchant level, although the night economy has extended the operation time and increased the operating cost, in the long run, it has played a positive role in the business revenue, brand building and brand dissemination.

According to the Ministry of commerce related data, more than 60% of the urban population consumption occurred at night. The night economy played a positive role in urban vitality and economic growth. Throughout the world, cities in some developed countries have incorporated the night economy into the urban development strategy very early.