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Asia's Largest Authorized Exhibition Launched In October, Officially Launched In October.

2019/8/13 12:24:00 5

China is ushering in the era of "great authorization". IP is authorized to go deep into all walks of life. Authorized IP jumps out of traditional consumption scenarios, cuts into consumer life in richer forms of products, and provides more possibilities and imagination for the market.

According to the world's only China authorized industry development report (2019) released by China Association in March, China's authorized retail sales amounted to 85 billion 600 million yuan, an increase of 14.6% over the same period last year. The role and status of authorized commerce in promoting the high quality development of industrial economy has become more and more prominent, and it is expected to usher in a new development peak in recent years.

As the only authorized exhibition in China authorized by the Ministry of Commerce, the thirteenth CLE China licensing exhibition will be held on 16-18 October 2019 at the Shanghai New International Expo Center. Relying on the full channel coverage of licensed fields such as toys, entertainment, baby products, clothing, home textiles, food and beverage, gift stationery, theme space, electronic consumer goods and publications, and with the strong support of the Ministry of culture, tourism, Ministry of industry and cultural relics, CLE China has been developed into an exhibition hall of over 40000 square meters, which is a professional brand authorized trade, communication and learning platform for Asian, global, multi field authorized enterprises and cross category authorized enterprises.

Over 1800 hot IP hits home and abroad

The CLE China licensing exhibition 2019 will remain the largest gathering of the world's leading empowerment companies in Asia, and will bring more than 1800 popular IP at home and abroad. Among them, Universal Pictures, Entertainment One, KAKAO IX, SANRIO, Mei Tai, HASBRO, Blizzard, Shanghai world culture, Ali fish, Iqiyi, Tencent video, Austrian entertainment, Wanda baby Wang and other groups are positioning CLE China's licensing exhibition as its preferred exhibition in Asia.

CLE selected part of China authorized exhibition IP

　 Accurate matching, efficient docking, the 8 exhibition group's heavy debut

In 2018, the overall satisfaction of CLE China authorized exhibitors reached 91%, and visitors' satisfaction with the number and type of exhibitors reached 92%. Due to the precise matching and efficient docking of previous exhibitions, the 8 authorized exhibition of CLE from China will also be held in 2019, including the exhibition of the SPLiCE authorized Association of the United States, the KOCCA exhibition hall of the Ministry of culture of Korea, the exhibition hall of the Korean Gyeonggi Culture Promotion Institute, the Kotra exhibition group of the Ministry of Commerce of Korea, the Jetro exhibition of Japan Trade Promotion Association, the Japan authorized Association Exhibition Group, the Taiwan Taiwan Trade Center Exhibition Group, the Hongkong patent licensing and Franchise Association Exhibition Group. Each exhibition group will bring the IP project with strong characteristics in this region, and join forces to offer a luxurious IP feast to the authorized enterprises.

Annual authoritative licensing award, witness the top glory of the industry.

The 2019 fourth China empowerment Venus awards, jointly organized by the China brand licensing alliance and the China international brand licensing Exhibition (CLE China authorized exhibition), will be published on the CLE night in October 17th. Finally, we will select the top 19 Awards: the IP Award for the year's excellent business value, the IP Award for excellence, the excellent domestic original authorization IP award, the outstanding overseas authorized IP award, the excellent arts and arts licensing IP award, the excellent film and TV licensing IP award and so on.