On August 13th, Xiao bear electric announced its initial public offering announcement today. The initial public offering of Xiao bear Electrical Appliance Co., which has no more than 30 million shares of common stock (A shares), has been approved by the China Securities Regulatory Commission. The issuer shares are referred to as "little bear appliance" and the stock code is "002959". The shares issued are expected to be listed on the SME Board of the Shenzhen Stock Exchange and the issue price is 34.25 yuan / share. The sponsor of this issue is Dongguan securities Limited by Share Ltd.
The amount of the proceeds raised from this issue is about 937 million yuan. According to the issuing price of 34.25 yuan / share, the issuer expects to raise 1 billion 27 million 500 thousand yuan, after deducting the issuing cost of 90 million 688 thousand and 100 yuan, the net amount of the net proceeds is expected to be 936 million 811 thousand and 900 yuan.
According to the media, Xiao Ling electric appliance was originally scheduled to be launched in July 23, 2019 on the Internet roadshow. Then it was postponed to today. The online and offline subscription was postponed to August 14, 2019. The online subscription date was the same as August 14, 2019 online (T). The net purchase time was 9:30-15:00, and the online purchase time was 9:15-11:30, 13:00-15:00.
Statistics show that Xiao bear appliance was established in 2006, and its main business is research and development, design, production and sales of creative small household appliances. From the early days of its establishment, Xiao bear appliance was sold through the electronic commerce platform such as Alibaba integrity and Taobao. After that, Xiao bear appliance developed rapidly with the electricity supplier as its pedal.
And until now, the products of bear bear are mainly sold through online distribution, e-commerce platform entry and online direct selling in the mainstream business platform such as Tmall mall, Jingdong mall, vip.com, suning.com, and many new business platforms such as spice, safe and good doctors.
According to the small bear appliance prospectus, in 2015, 2016, 2017 and the first half of 2018, the revenue of bear appliance was 725 million yuan, 1 billion 54 million yuan, 1 billion 647 million yuan, and 918 million yuan respectively. Among them, online sales revenue was 640 million yuan, 960 million yuan, 1 billion 510 million yuan and 830 million yuan respectively, accounting for 88.61%, 91.60%, 91.93% and 90.58% of the main revenue respectively, and the proportion of online sales revenue was concentrated.