Nike It's A Headache For Parents To Stop Buying Shoes For Their Children.

In August 12th, the US sports giant Nike (Nike) officially launched its first children's footwear ordering service - Nike Adventure Club (Nike Adventure Club).

As the body grows, the size of the children and the taste of their shoes change. Many parents often feel sad when they choose their shoes for their children. In order to solve this problem, parents can easily help their children to choose and buy the right size and style. Nike specifically launched a shoe ordering service for children and parents whose feet size 4C to 7Y (about 2 to 10 years old), to help parents and children regularly pick and buy suitable Nike and Converse (CONVERSE) brand shoes (belonging to Nike group).

Nike Adventure Club vice president Dave Cobban said: "this footwear ordering service will provide parents and children with more choices to avoid unnecessary conflicts between parents and children because of the selection of shoes and bring them more convenient shopping experience."

Nike Adventure Club children's footwear ordering service is divided into three levels:

20 dollars a month, a new pair of shoes distributed every three months, a total of four pairs a year.

30 dollars a month, a new pair of shoes distributed every two months, a total of six pairs a year.

50 dollars a month, a pair of new shoes are distributed every other month, a total of twelve pairs a year.

As children grow slower in size, parents can choose to upgrade, downgrade or suspend subscription services at any time.

Once the parent order is successful, Nike will send more than 100 Nike and Converse shoes to parents and children by mail. After the selection is completed, Nike is responsible for delivering the shoes to the home. If the parents find the size is unsuitable after receiving the shoes, they can be changed free within a week.

In addition, children's names will be printed on the shoebox. There are stickers, small gifts and Nike's adventure kit and Game Guide launched by KaBoom, a non-profit organization for children's healthy lifestyle, for parents and children to play games and activities together.

In order to promote environmental protection and sustainability, Nike also launched a recycling plan.

Nike sends two packages of postage paid in a year, and parents can send the shoes worn or worn by their children through the parcel. If the shoes are good, Nike will donate the shoes to those families in need, or recycle the shoes through Nike Grind technology.

Before Nike, many large retailers have noticed the potential of ordering services for children. Earlier this year, Foot Locker, the veteran shoe retailer in the United States, bought the majority stake in the Rockets of Awesome, a quarterly ordering of children's clothing companies. WAL-MART also entered into partnership with the United States in order to buy children's clothing and TV KIDBOX on a quarterly basis; the US monthly subscription of the fashion business Stitch Fix also pushed out the children's ordering service; Amazon launched the monthly personal dress matching service Personal Shopper by by in August, and added the children's option.