Net Profit In The First Half Of Saturday Rose 106.24% To 61 Million Yuan

On August 19, women's shoe enterprises released their 2019 semi annual announcement on Saturday (002291. SZ). According to the announcement, the operating revenue of Saturday in the first half of the year was 891 million yuan, up 21.11% year on year; The net profit attributable to shareholders of the listed company was 61 million yuan, up 106.24% year on year.

On Saturday in the first half of the year, we continued to promote strategic transformation and upgrading, and gradually built a new retail platform that "takes users as the core, data+content driven, and consumption scenarios get through and integrate". After implementing major asset restructuring and M&A of Yuanwang Network, we gradually played a synergistic role with Yuanwang Network to jointly promote the growth and development of the "fashion IP ecosystem".

On Saturday, the company is gradually optimizing the main business model and improving the channel structure and product structure. In its announcement, it pointed out that in the first half of the year, on the one hand, the company continued to expand the shopping center brand collection store "Saturday Mode", and vigorously promoted the development of e-commerce business to build a diversified fashion product sales platform.

Based on the new situation of the current Internet retail environment and diversified consumption scenarios, the company pays more attention to the use of users' fragmented time, gradually layout and develop online diversified channels, and actively use live broadcast platforms such as Taobao Daren Live, Taobao C Store Live, as well as social platforms such as Cloud Gathering, Love Inventory, Treasure Warehouse, and closed time limited special sales and public account sales.

Further expand new sales channels and marketing models. Although the new models and channels currently account for a small proportion of revenue, they are growing rapidly, and will be further vigorously promoted in the second half of the year.

On the other hand, at present, the business model of SATURDAY MODE, a collection store in the shopping center, has become more mature. The company has begun to change the mode of direct sales in the early stage of the collection store, gradually increasing the proportion of franchise collection stores. In addition, the company will gradually change some of the original department store self operated stores into franchise stores, which is conducive to the company's further improvement of inventory, capital turnover and operating cash flow, Reduce operating pressure.

In addition, the company will gradually increase the proportion of leisure, fashion and sports products in the product structure in combination with the changes in consumer preferences today. As of the end of the reporting period, there were 1378 stores on Saturdays.