How To Decorate The Atmosphere In The Mid Autumn Festival Clothing Store? How Should A Holiday Clothing Store Be Displayed?

Mid Autumn Festival is coming soon, many shops will choose to promote sales activities during the Mid Autumn Festival. Instead of promoting sales, they will choose to display and decorate the shops with mid autumn festival atmosphere, so as to attract customers to enter stores and increase the sales of clothing stores. So how can we arrange the Mid Autumn Festival clothing store to create a festival atmosphere? How to make a mid autumn festival clothing store? Today we'll take a look at the atmosphere layout of the Mid Autumn Festival clothing store.

Create a festival atmosphere, icing on the cake.

No matter what type of display the merchandise is in, its purpose is to create an atmosphere to enable customers to be infected. Therefore, in the display process of goods, we should conform to the characteristics of different seasons, periods and festivals. So that the form of display can match the festival, so that consumers resonate and feel good, stimulate their desire to buy. Let's talk about the Mid Autumn Festival. The Mid Autumn Festival is a traditional festival in China. When it comes to the Mid Autumn Festival, people will think of reunion and festivity. Then, in the display of commodities, we must concentrate on this aspect and create a specific atmosphere to achieve the goal of icing on the cake.

Every year at this time, I rearrange the store's merchandise. During the Mid Autumn Festival, the moon cake is a "big show", and the moon cake has the characteristics of large sales and short shelf life, so it is necessary to open a space in the exhibition area alone. In order to create an atmosphere, I put a large moon cake gift box on the side of the door outside the shop, and put a moon cake on the side. The two models are more than two meters tall. Of course, this is my creativity, too. The gift box is a big red, symbolizes the auspicious, the moon cake is golden yellow, appears attractive, very eye-catching, can look far and wide.

Especially in the evening, the lamps decorated in the model plus the spot lights of the base adorn the two models, attracting consumers who stroll around the night market. Although the Mid Autumn Festival has not yet arrived, the sales of moon cakes have shown a "blowout" momentum, and manufacturers have been asked to fill in a few times. In the store, the promoters of the moon cake area also changed into red work clothes which are different from other service personnel. We can see their distinctive work clothes by entering the door. In this area, we use the moon cake gift box to stack a "full moon" arched door, plus the roses and soft lights on both sides, and create a warm and harmonious festive color. This area is also the most lively area.

Especially those young people who get married before and after the Mid Autumn Festival, all run over to feel the atmosphere, and buy a few boxes to give friends and relatives. Do not belittle these young people. They are the biggest buyers of the middle and high grade moon cakes. Young people have money and good face in their pockets. Mid autumn festival gifts, moon cakes are an indispensable first choice.

Therefore, in the process of commodity display, creating atmosphere is the most important. Your product is no matter how good it is, there is no certain business atmosphere, and the same performance is plain. Consumers will not buy your account. Only when your atmosphere is different, can you arouse the curiosity of consumers, enter the store, and implement the purchase behavior.

Attract attention and set eyes on it.

During holiday sales, there are many specific products in this period of sale will be very hot, so the location must be eye-catching, can not ask consumers to blindly search in the store, which will not only delay the time, but also may lose sales opportunities. Therefore, no matter which sales area the goods are displayed, when the products are listed, we must take into account the commodities displayed to attract the consumers' attention, especially some main brands and new products, in order to increase the impression and attention rate of consumers, and achieve the goal of sales.

In the display process, it is necessary for the business operators to pay attention to some marked goods, so that the labels must be out of the way, so that consumers can browse and view. The goods without identification should be filled and filled up on the price card. At the same time, for some products that are being promoted at festivals or special times, POP and some publicity materials such as selling advertisements must be in the eye-catching position that consumers can directly contact with eyes. Only in this way can we achieve good promotional results.

In particular, some gift boxes, because the size of such goods is large and occupy many places, some self selected shelves probably do not have much room for placing such goods. Many commodities will get together and customers will turn up for trouble and time-consuming. Once some hasty young people are impatient, they may lose the opportunity to sell. Therefore, it is best not to put these goods on the self selected shelving on the smaller display surface, but to separate out a larger area, specifically placing such goods, and also pay attention to it. When such goods are placed, do not "want to hold the pipa half cover", which will make the consumer industry misunderstand and not conducive to sales. During the holiday sales process, because of the large number of promotional products, once the display is not in place, it is easy to give people a messy feeling, and it is also not conducive to customer selection. This is also the details placed by our business operators. At the same time, such goods must be arranged neatly and orderly, once messy, not only on the grade, but also to customers will not be seriously misunderstood.

During the holiday season, I put particular emphasis on the display of specific commodities, because the sales volume and profit of this kind of products were large, so I would work hard on commodity placement. The position of the head is the most striking place, and I usually put it in this position. At the same time, the posters of the manufacturers and sales measures of their stores are posted, so that we can attract consumers' sight and achieve the purpose of moving sales.

　　 Commodities are abundant and stores are selling.

What is the greatest feature of the festival? That is "bustling"! In the process of placing goods, we should also be content rich, noisy, and not cold and clear. As the saying goes, goods sell mountains. Rich products can create a festive atmosphere, but also a momentum.

Every festival, apart from enriching the merchandise in the store, I also try to move some large sales goods to the open space outside the shop as much as possible, and take the form of stacking to create momentum. Outside the store is not as narrow and crowded as it is in the shop. Because of the open field of vision, the passers can see it directly, so that the sales opportunities will be greatly improved. If we encounter goods that are not sold outside the store, our salesmen will bring the consumers to the location of the goods they want in time, not only convenient, but also greatly improve the sales opportunities.

Of course, there are four points for displaying goods outside the store: first, the image of the city can not be affected, and the operation of the city management department can be carried out; secondly, it can not affect the traffic, especially the customers with the means of transportation. The area should be specially placed for vehicles. The last thing to do is to lay heavy objects on the outside, such as boxes of drinks, to prevent customers from taking the lead. Finally, scattered goods should not be displayed outside the shop, because such goods are not well managed, and once customers are more, it is easy to scrambling, and it will take a lot of time to organize.

What I am talking about here is "rich", which is a broad sense of "abundance" and not just varieties. The contents of commodities are rich: there are two points for displaying goods: if goods are displayed, they must be displayed, so that consumers can see clearly the sale of goods, and do not need to find salesmen to inquire, so that they can buy and increase the chances of selling goods. During this golden holiday sale, you do not have to hide the commodities, but when they are ready to sell, they will make a mistake.

Secondly, we should always do well in the inspection of display commodities, and find that problems need to be corrected in time. In the sales process, we find that there is a shortage of goods, and fill in the gaps in time. At the same time, the goods on the shelves should be kept neat, full and orderly, giving people a sense of pleasing to the eye. The more busy you are, the more attention you need to pay attention to this. Once the goods on the shelves are insufficient, you may lose the chance to sell and lose yourself. At the same time, messy goods are also not conducive to management. At this point, salesmen should walk frequently and not always stay in one place. The best way to do this is to deploy one or more motorized personnel, specially responsible for such things, so that it is possible to avoid such incidents.

Put science in safety.

Festival products should not only be beautiful and imposing, but also take into consideration science. Gold should be put on display with large sales volume and quick turnover. The scientific form of commodity display not only gives consumers a visual enjoyment, but also can greatly increase the safety of goods. This is very important in the daily operation. We often find customers in a lot of stores trying hard to get some goods and breaking the goods due to unscientific placement.

I have a shop next door. Due to improper display, the customer accidentally broke the bottle when he took the wine, so when the product was presented, it should consider not only the safety of the goods, but also the safety of the customers. Especially when the sellers are in the peak period, customers are in a hurry. If they are not careful, they may bury hidden dangers.

At the same time, the safety of food should be paid attention to when it is published. Because there are many varieties of goods at this time, we should pay attention to the separate display of some easily flavored products, not store them with peculiar smell, and keep away from the food. If the smell is too small, the returns will be small. If it affects the reputation of the business, it will be more than enough. It is especially noteworthy that those large, bulky and fragile goods should be displayed at low positions. It is best for customers to send goods to the cash register when they buy such goods, not only to facilitate customers, but also to prevent unpleasant phenomena.

Highlighting the level of price

The display of goods is an art. It is not with the preferences of operators to conduct merchandising. Operators should know that the main consumer groups during the festival are not those old customers, but some new customers with strong mobility. A successful display form can give people visual enjoyment and improve the taste of products. Therefore, in the process of commodity display, we must highlight the level of commodity placement. The most direct way is to divide the commodity into several large areas, such as food area, beverage area, beverage area and so on, so that customers can go straight to the theme, saving both time and convenience for customers to choose.

On the basis of dividing large areas, they can be centrally placed according to the manufacturers. For example, cigarettes can be placed according to different manufacturers and different series. This kind of placement can be arranged horizontally or vertically. At the same time, we should be good at making use of the unique shape design of lighting and commodity display to fully embody the characteristics of the commodity. We should grasp the concept of this level ingeniously and make the way novel and unique. It should be elegant and elegant, and should be highlighted and harmonious. However, in pursuit of personalized merchandising, we must ensure that the overall product can not be destroyed.

In addition, marking the price of display goods can give consumers a sense of standardized management, but in the process of clearly marking the price, we must make sure the price is clear. The price card plays a role in explaining the displayed goods. Therefore, the contents of the price card should be completed in full (including the name, place of origin, specification, quality grade, price). Some commodities should also be accompanied by a brief description to increase the consumer's understanding of goods and increase the chances of purchase.

The above is a few tips of today's Mid Autumn Festival clothing store atmosphere layout, which I hope will help you shop owners to run shops. Doing a good job of merchandising during festivals is a series of artistic treatments for commodities. In this process, they can improve the appearance of shops, beautify the shopping environment and increase sales opportunities. Facts show that a successful display can reduce the process of consumers' inquiry and cognition, shorten the time of selecting goods, and increase the probability of success in business, so as to achieve the goal of double harvest of image and economic benefits.