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Keqiao Textile "Imitation Power" Super! Three Minutes For Small Samples, One Day Batch Market!

2019/8/28 11:14:00 0

China Textile CityKeqiao Textile

From the 80s century's "100 metre Street" to the "China Textile City" in 90s of last century, and then to the "international textile capital" that is being built, the development process confirms that only the reformers advance, only the innovators are strong.


Growing pains: low quality fabric and low price


Recently, Keqiao's "China Textile City" CPPCC Committee living room to carry out the first event, CPPCC members, heads of departments, relevant experts around "To enhance enterprise's awareness of innovation and improve the added value of Chinese textiles" launched a Zhuge meeting to jointly solve the "growing pains" of enterprises. , Efforts to make the textile Innovation Path of China Textile City more and more smooth.


The reception hall is headed by Zhao Yueping, the provincial CPPCC member and director of the home design center of Zhejiang modern textile industry research institute. Shaoxing CPPCC member Ma Hongguang, Ding Jianjun, Wang Maorong, Keqiao CPPCC member Yu Xiaowei and so on.


Zhao Yueping Over the years, we have been insisting on the development of original textile products. She said that with the fierce competition in the market, traditional textile development has encountered "ceiling", overcapacity and low added value have become the "growing pains" of many enterprises. "We will strengthen liaison with Shaoxing textile practitioners through the platform of the living room of the committee, and carry out discussions and exchanges through fashion trends, designers exchange Sharon and other activities."


"The technological progress of Japan Textile machinery is far beyond our imagination." Ma Hongguang, general manager of Zhejiang Yue Jian intelligent equipment Limited by Share Ltd Sigh. The four annual European Textile Machinery Exhibition (ITMA) is an important platform for leading the global textile machinery equipment technology innovation. This year, ITMA was held in Barcelona, Spain. "Yue sword" is also one of the exhibitors. She said that the gap between China's textile machinery products and foreign advanced technology is mainly reflected in the stability and continuity of products. At present, it is urgent to speed up the intelligent transformation of textile machinery enterprises.


"Three minutes for small samples, one day for bulk market." , This sentence is vividly summarized. The strong imitation ability of Keqiao textile enterprises has exposed the current situation of low price, homogeneous and disorderly competition in the industry. "We can no longer make fabric carriers." Yu Xiaowei, director of China Textile CBD Management Center It is suggested that we should create "smart spinning enterprises" and accelerate the development of modern textile industry through intelligent R & D, intelligent production, intelligent management and intelligent marketing.


Ding Jianjun, chairman of Shaoxing Hao Niu Agel Ecommerce Ltd In the field of market management, it is distressing to see that the image of Keqiao's fabric in the outside world is still low quality and low price. "The core factor that affects the low added value of textiles is the lack of brand building capacity of many fabric enterprises in Keqiao." He suggested that the government should come forward and register the public brand "Keqiao fabric", which is authorized to be used by certified local enterprises in Keqiao to help quality enterprises increase their added value.


Wang Maorong, chairman of Keqiao Association for science and technology It is suggested that we should further enhance two-way communication between scientific and technological achievements and R & D demand information, and strive to build a new mechanism of industry university research cooperation with pragmatism, efficiency, openness, flexibility and mutual benefit.


"China Light Textile City is the largest and most diversified textile distribution center in the world. The new technology and new design here should also strive to take the lead." Hu Keqin, President of Zhejiang Modern Textile Industry Research Institute He said he will help more advanced textile technology to come to Keqiao.


Dr. Zhang Xiaoming, director of the big data center of Limited by Share Ltd textile industry group of China Textile City Group It is believed that in order to truly digitize the industry, the government should encourage the deep application of Intelligent Manufacturing in the vertical industry, not just on the basis of consumption Internet.


Keqiao: Legend from street to city

Continuous exploration


Keqiao district has been the brilliant achievement of urban development since the early stage of reform and opening up. In the tide of economic transformation, it has always been able to control Yang Zhengfan and make good helm, thus injecting a continuous stream of power into urban development.


Keqiao, known as "the city on the cloth", successfully passed the development crisis of the textile industry in the middle and late 90s. At that time, a large number of textile enterprises went bankrupt, and the textile industry became the economic lifeline of the city.

However, Keqiao has shown its strong vitality against the trend. From 80s's "100 metre Street" to the "China Light Textile City" in 90s, Keqiao constantly seeks innovation and change, stepping the pace of development and finding the way forward.



The city, which rises with industry and prospered with industry, is a true portrayal of Keqiao's development. Keqiao's largest and most powerful industry in the past was textiles. Because of the rise of the textile industry, Keqiao has developed from a humble street to a remarkable city.


Looking at the history since the founding of the people's Republic of China, Keqiao is not the only urban area that rises with traditional textile industry, but it is one of the few cities that still occupy the leading position in the textile industry through different times.


Keqiao used a magnificent turn to coincides with the change of the times. Not being overtaken by the bend, and not being abandoned by the new trend, it seems that Keqiao has "hugged" the big tree of the textile industry, but in fact, Keqiao has led the trend of the textile industry.


From a cloth street to a textile city is a leap in the development of Keqiao, but also a step forward step by step in Keqiao. There is no industry that can flourishing naturally. The developing Keqiao has deep understanding and deployment.


In the 80s of last century, in the face of the state's policy of raw material rationing and cotton weaving, Keqiao took another path to seize the historical opportunity by using chemical fiber raw materials without the limitation of the national plan, and changed the appearance of industrial development by importing large quantities of chemical fiber equipment. Therefore, a large number of township enterprises have arisen and become the driving force and foundation for Keqiao's forward development. Keqiao is mainly made of chemical fiber, which has reinvented the new climate of textile industry development and has become a well-known national chemical fiber textile production site and distributing center.


From the opportunity to grasp the opportunity to seize the opportunity, Keqiao every time to catch up with the rhythm, which has become the source of power for the development of Keqiao's industry.


"Suddenly" out of difficulties, find new ways


By 1985, the fabric market in Keqiao had already taken shape, and the awning boats carrying the cloth of Keqiao also became a miniature of industrial development and Keqiao construction. From chemical fiber production to fabric trading, the trend of industrial diversification in Keqiao has gradually emerged.


As the saying goes, flowers don't have a hundred days of red. The path of Keqiao's textile industry is also bumpy and bramble, but unlike most light industrial cities, Keqiao is able to "bump" every time and find new ways.


In 1987, the scale of Keqiao's textile industry expanded, but the benefits began to take place. Keqiao has come to realize that the root cause of oversupply is the poor circulation of products. It is difficult for town and township enterprises to support the huge industry because of their scattered sales and the sales situation of the awning boats. Thus, under the leadership of the government, the Keqiao light textile market has sprung up, not only for the development of Keqiao's textile industry, but also for its influence in the whole country and even in Asia.


The completion of the Keqiao light textile market has injected more vitality into the industrial development, gathered abundant resources and huge funds, all of which provided reliable guarantee for Keqiao to realize the magnificent turn in different times.


The scale of the textile industry is expanding and the profit making ability is improving. However, Keqiao has not met the existing achievements, and the business mode mainly based on township enterprises has natural weaknesses. Especially in the period of the rising market economy, Keqiao foresees the challenges ahead. Therefore, the shareholding system transformation of township enterprises has become an important opportunity for Keqiao textile industry to "regenerate".


Facing the situation of increasing risks and increasing market share, the reform of shareholding system has brought fundamental changes to enterprises. More scientific business decisions and faster response capabilities have made Keqiao's textile industry maintain its vitality in the market competition, and paved the way for Keqiao to go from one street to one district.


For any industry, technology is a competitive ground, and the textile industry is no exception. In the course of development, Keqiao textile industry has been attacked by the industry from South Korea, Taiwan and other countries and regions. The import fabric has begun to occupy the market, which has brought a great crisis for the development of local fabric enterprises.


Without complaining, and without setback, Keqiao's textile industry began to reflect and actively set forth the international advanced production experience, and finally launched a technological revolution represented by "no shuttle". With the momentum of "scraping the bone and treating poison", Keqiao textile industry eliminated the loom that had made great contributions to the prosperity of the industry, and imported 20 thousand equipment as a supplement, which changed the equipment level of the enterprise and also reclaimed the market which was eaten by imported fabrics. The resilience of the textile industry has also been injected into the process of Keqiao's development, bringing new strength to Shaoxing, which has become the leading city in Shaoxing and even in the past.


Entering the twenty-first Century, the recession of the textile industry is spreading all over the country. If Keqiao's textile industry can not break through, it will have the same fate as the textile industry in other parts of the country. But stubborn Keqiao has found a breakthrough for the industry on the way of foreign trade, and has opened a new door for the construction of the urban area.


In 2013, Shaoxing County withdrew from the county, and Keqiao took the posture of Shaoxing city to promote the textile industry's continued development. At the same time, it made an inspiring article in the balanced development of the 123 industry, and became an economic development force that Shaoxing and Zhejiang could not ignore.


Today, Keqiao relies on its own advantages to take the road of independent innovation, enhance its capability of independent innovation, seek to break through the bottleneck constraints of resources and environment, and truly realize "cage changing birds and Phoenix Nirvana". Zhejiang CPPCC Tongxin yuan, Keqiao released

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