Promote The Development Of Fashion And Creative Industries With Cultural Guidance, Help The Construction Of Beijing Fashion City By Upgrading And Enabling

Transmit design value, output cultural charm, and send out the strongest fashion sound. On August 28, Beijing Fashion Week 2019 Press conference at Beijing Sub Center Beijing fashion holding Belonging to Tongniu group Zhangjiawan Park was held.

As the "Fashion Beijing" section of Beijing International Design Week co sponsored by the Ministry of culture and tourism of the people's Republic of China and the Beijing Municipal People's government, it is also an important part of the "fashion taste" section of the 7th Beijing Huimin cultural consumption season. Beijing Fashion Week 2019 is composed of Beijing clothing and textile industry association, Beijing fashion Holding Co., Ltd., and Fashion Beijing Beijing Fashion Week Co., Ltd. and Beijing Fashion Capital Culture Communication Co., Ltd. are responsible for the exhibition. With the theme of "cross-border, integration and consumption", this fashion week has comprehensively upgraded its scale and content. It has gathered more than 60 official activities, including 32 fashion releases, more than 20 fashion activities, 5 professional competitions, 4 Fashion exhibitions and 2 summit forums, bringing together more than 200 brands at home and abroad.

Zhao Lei, deputy director of Publicity Department of Beijing Municipal Party committee and Secretary General of Beijing International Design Week Organizing Committee; Dong dianyi, deputy director of Beijing state owned cultural assets supervision and management office and director of Beijing International Design Week Organizing Committee Office; Wu Li, director of organizing committee of Beijing Fashion Week 2019, President of Beijing Fashion Textile Industry Association, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd; Li Danyang, executive deputy director of Beijing International Design Week Organizing Committee Office, party secretary and general manager of Beijing Gehua Culture Development Co., Ltd.; Wang Yudong, deputy director of Beijing International Design Week Organizing Committee Office and general manager of Beijing International Design Week Co., Ltd.; Gu Weida, deputy secretary of the Party committee and spokesman of Beijing fashion Holding Co., Ltd; Yu Tianxiang, deputy director of the Organizing Committee of the 2019 Beijing fashion week and deputy general manager of Beijing fashion Holding Co., Ltd., and other leaders attended the press conference.

The press conference was presided over by Wang Wensheng, deputy director of the Organizing Committee of the 2019 Beijing fashion week and vice president of the Beijing garment and textile industry association. At the meeting, leaders of Beijing state-owned cultural assets supervision and administration office, Beijing International Design Week Organizing Committee, Beijing Fashion Week Organizing Committee and Beijing fashion Holding Co., Ltd. delivered speeches successively, and representatives of strategic partners, media and designers spoke successively.

Dong dianyi, deputy director of Beijing state owned cultural assets supervision and administration office and director of Beijing International Design Week Organizing Committee Office, pointed out in his speech that Beijing fashion week, as an important part of Beijing international design week, has become a beautiful fashion card in the construction of national cultural center and an important platform for spreading Oriental fashion culture to the world Taiwan has injected new vitality into the development of Beijing's fashion and creative industries. He pointed out that the 2019 Beijing fashion week will promote the development of fashion and creative industries through multiple contents and forms, boost the consumption upgrading of the public, make creativity more "grounded", let fashion "fly into ordinary people's homes", constantly meet the people's new needs for a better life of fashion, and constantly improve the people's sense of happiness.

Li Danyang, executive deputy director of Beijing International Design Week Organizing Committee Office, party secretary and general manager of Beijing Gehua Culture Development Co., Ltd., said in his speech that since 2017, Beijing international design week and Beijing fashion Holding Co., Ltd. have started close cooperation, adding a "Fashion Beijing" plate, which mainly consists of a series of activities of Beijing fashion week, including Fashion release, Summit Forum, fashion exhibition, professional events and other fashion cultural activities. Relying on the two platforms of design week and fashion week, introducing high-quality industrial resources and excellent designers of international fashion design, we will create a capital fashion platform integrating fashion creative center, publishing center and consumption center, and integrate fashion elements into the construction of "design city" in Beijing.

Wu Li, director of the Organizing Committee of the 2019 Beijing fashion week, President of the Beijing garment and textile industry association, Secretary of the Party committee and chairman of the Beijing fashion Holding Co., Ltd., said that 2019 is a year of extraordinary significance, and new China is about to celebrate its 70th anniversary. Under such a background, Beijing Fashion Week always focuses on the strategic positioning of Beijing's "four centers", adheres to culture as the guide, devotes itself to creating a fashion creative exhibition platform with Beijing characteristics and international influence, makes full use of the advantages of Beijing and even international and domestic brands to integrate resources, accelerate the development of Beijing's fashion industry and help Beijing Fashion city construction. He said that Beijing fashion holding will comply with the strategic planning of Zhangjiawan Design Town, aim at the international first-class goal, adhere to high standards, make full use of existing buildings, build Tongniu Zhangjiawan Park into the permanent venue of Beijing fashion week, and make full use of its original economic model to create a new landmark of Chinese fashion design.

At the same time, he also pointed out that the deputy director of Beijing fashion week and the vice president of Beijing fashion show Co., Ltd. will integrate the theme of "Beijing Fashion Week" and "more than 60 fashion events" of "Beijing Fashion Week" At the same time, it will further focus on the construction of national cultural center, convey the confidence of Beijing fashion culture to the world with unique charm fashion feast, and create beautiful fashion Beijing business card. This fashion week will set off a new round of fashion upsurge, and integrate new ideas, new technologies and new trends, so that fashion creativity will bloom with an unprecedented market explosive force in a new posture, make more consumers willing to pay for culture, and create a highlight moment for the rise of local brands.

Representatives of strategic partners, media and designers also made speeches.

　　 Focus on platform value and open up cross-border win-win situation

Based on the internationalization, branding, commercialization and specialization positioning of Beijing Fashion Week platform, after three years of continuous development and growth, this year will pay more attention to the convergence and link of design and commerce, trend and technology and cross-border resources, and improve the value and function of the platform through the rich fashion plate contents such as fashion release, forum, exhibition, competition and landing activities Diversify and build a win-win value chain of cross-border cooperation.

It is reported that Dong bairan, a famous fashion ambassador, will be on the opening night of fashion week in Beijing. At the same time, as the 2019 Beijing fashion Summit Forum, which is committed to giving full play to the function of think tank and contributing to the construction of Beijing Fashion City, aims at "enabling fashion with science and technology" The theme of "opening a new era of consumption" will be held in the Art Museum of Tsinghua University. The sub forum will be held in the Business School of Beijing Union University with the theme of "brand and fashion under the background of media integration". It will gather well-known experts and fashion personages from various fields to discuss the new ecology and new pattern of Beijing fashion industry development from multiple perspectives and in an all-round way, so as to enable brands It points out the strategic direction in the new consumption era.

As a highlight of this year's exhibition and competition, the 2019 Fashion Beijing international image exhibition and Fashion Beijing photography competition and the fourth get Wow Internet Fashion Design Competition finals will be held during Beijing fashion week. We will discover potential fashion artists, pay attention to the integration of science, technology and nature, explore the relationship between reality and virtual, and highlight the unlimited possibility of cross-border cooperation and development of fashion.

　　 Focus on brand fashion and promote integration and symbiosis

In the current era of global connectivity, integration and symbiosis, Beijing Fashion Week always adheres to the concept of openness, inclusiveness and cooperation, and adheres to the integration and development with culture, technology and media. Yu Da will create a powerful fashion brand in Beijing, and make sure that the media will have the right to create a strong fashion brand by the end of the week.

As the wind vane of Beijing fashion trend, the best platform to show the traditional Chinese clothing culture and promote the influence of Chinese brands, Beijing fashion week has always insisted on giving Chinese brands the opportunity to grasp the fashion discourse power. It is reported that Xuelian, the first cashmere brand since the founding of new China, will take the lead in the opening show of the 2019 Beijing fashion week to release the popular trend of cashmere knitted clothing in autumn and winter 2020 / 2021, and the brand-new brand topnew created by Tongniu group will start a new journey of fashion with the theme of "Tongniu new tune". At the same time, Temple of heaven clothing, Raymond, irilan and other time-honored brands will also usher in secondary growth on the stage of Beijing fashion week, creating a new height of fashion on the basis of inheriting quality and high grade.

In addition to the new trend of fashion and the old fashion brand, Mufu, as a representative of the fashion industry, has brought about the new and old fashion trend of Beijing. At the same time, the theme of the 2019 Fashion Beijing exhibition is "national style". Huang Jin and Mi fan brands, as well as Qi Gang and Yu Shaoqun, the designer of the Golden Summit Award, and Yu Shaoqun, the well-known actor and so on, will show the new fashion wave from the east together with the original brands; the designer Huang Xu will release a new season with the theme of "Huasong", which will integrate the oriental classical culture and modern art to celebrate the 70th anniversary of the national day; "Inheriting the beauty of Hanfu", Xiantang, Hongguan Qipao and other brands are released as traditional clothing, while inheriting classics, it also bursts out new fashion vitality.

It is worth noting that the world's first swimsuit brand, Jantzen of the United States with a history of 100 years, Roland Mouret, a British designer brand sought after by world celebrities, Andrea cress, a French eco-friendly brand leading the international cutting-edge trend, and Danmai brand artfusion ace, which shows the simple style of Northern Europe, will all appear in the 2019 Beijing fashion week, which is very exciting!

　　 Focus on creative consumption and lead the upgrade

Design drives fashion, fashion drives consumption, and gathers industrial energy to create a new industry event. As the highlight of this year's Beijing fashion week, from September 5 to 9, 2019 Fashion Beijing. This exhibition integrates fashion exhibition, C-end consumption, b-end transaction and fashion activities, and uses new promotion and sales mode to promote activity flow and business transformation.

During the exhibition, more than 10 theme salons focusing on serving designer brands and buyers will be held, including "how to design a popular product line" and "technology enabled store retail", which can effectively empower the brand development and realize the commercial implementation of design creativity. At the same time, fashion Beijing flash store, coffee light food and other fashion catering, boutique market, opening and award ceremony, fashion performance, music party, interpretation and interaction and other multi format landing activities effectively promote the upgrading and experience of fashion consumption.

After three years of hard work, Beijing fashion week has become the wind vane of Beijing fashion trend, which is inseparable from the help and support of strategic partners. At the press conference, Beijing Fashion Week held contract signing ceremony with its strategic partners, media center of China Textile Industry Federation, industrial and cultural development center of Ministry of industry and information technology, Internet Industry Research Institute of Tsinghua University and Beijing Ruili magazine Co., Ltd., which will open resource sharing, win-win cooperation, complementary advantages and coordination with strategic partners To develop and jointly contribute to the construction of Beijing's fashion city. As the official strategic partner of the 2019 Beijing fashion week, Fangheng group helps the rapid growth of the platform.

At the meeting, Beijing fashion holding Tongniu Group signed a contract with Shenzhen Lvhang interstellar space technology research institute on "Tongniu space technology joint research and development center" and held the unveiling ceremony. This marks that Tongniu space technology joint research and development center has officially settled in Tongniu international fashion design block, which is helpful for the integration of heaven and earth technology and the promotion of the development of fashion technology industry. It is reported that the two sides will cooperate with each other in the research, development and industrialization of aerospace high-tech clothing materials, intelligent sensing materials, wearable equipment, special safety clothing and other fields, jointly promote the progress of dual-use technology, occupy the technical commanding point, and help the development of aerospace equipment and fashion technology industry.

It is worth mentioning that this conference is located in Zhangjiawan Park of Tongniu, which is also a strategic measure of the 2019 Beijing fashion week. Tongzhou is the bridgehead of the coordinated development of Beijing, Tianjin and Hebei. Zhangjiawan is located in the hinterland of Tongzhou District, and it is also the bridgehead of the development of the city's sub center. Tongniu Group actively responds to the call of the municipal Party committee and government to build Zhangjiawan Town design characteristic town, and actively participates in the construction of the start-up area. It will strengthen the integration of international design and scientific and technological resources, take fashion design and technological innovation as the core, digital creativity and exhibition and transaction as the content, and build the original production plant area into an international first-class, vibrant fashion design block. After the completion of the project, it will become a professional space for long-term support of Beijing international design week, and a permanent venue for Beijing fashion week. It will gather high-end fashion resources such as international designer incubation base, international first-class fashion technology publishing center, international creative design exhibition and trading platform, so as to create a fashion industry development highland of Zhangjiawan creative design characteristic town.

After the press conference, Jia Xiaobin, Secretary of the Party committee and general manager of Beijing Tongniu Group Co., Ltd., led the leaders, guests and media reporters to visit the Zhangjiawan Park of Tongniu, so as to give you a glimpse of the past, present and past of Tongniu group, which was founded in 1952.

Jia Xiaoniu, general secretary of the Party committee and the media leaders of Beijing Tongniu group, led the guests to visit the park

From September 3 to 10, the National Swimming Center (Water Cube), Fangheng International Center, Fangheng fashion center, Tsinghua University, Jinggong fashion innovation park and other fashion cultural highlands will present the fashion culture feast of Beijing fashion week in 2019. In September, let's blow the assembly number of the capital of design and fashion to celebrate the 70th anniversary of new China