Adidas plans to increase its sales data to 4 billion euros by 2020, of which 60% comes from officially controlled channels. Online as the fastest growing channel for sales, fans, as the largest audience, will also recommend to others when they buy products. Today, Adidas also provides a Storr app, a tool to complete sales, for the original Amway brand.
Storr is a distribution tool. By building a partnership with big brands, everyone can easily complete the building of individual stores in a few minutes and become a brand distributor. Fan distribution, Adidas is not the first, as early as in 2017, millet launched the "millet direct supply" mode. In theory, this allows fans to earn their income while recommending to others, and at the same time build more flexible sales networks in small and medium-sized cities. The official channel is responsible for supply and logistics channels. In contrast, Adidas's "creator" direct selling service is still an invitation system, so there will be more stringent screening partners.
Chris Murphy, Adidas's senior digital director, said that in his view, this Storr collaboration with brand fans is a new form of cooperation outside social media. Sellers can get a 6% Commission on sales, or on Storr, they choose to donate their sales revenue to "Girls on the Run" charity.
Source: lazy bear sports writer: Shi Bowen