International IP Giants Gathered, Domestic IP Main Force Sprang Up, Museum Authority Is In The Limelight.

2019CLE China's authorized show has increased by 17% over the year of 2018. The thirteenth CLE China authorized exhibition is coming strong. It will be landed at the New International Expo Center in Shanghai on 16-18 October 2019, and the international authorized giants such as universal studios, Entertainment One, KAKAO IX, HASBRO, MATTEL, Blizzard and so on. The authorized authorities of Olympic Games, Tencent, Iqiyi, Huaqiang Fang, Ali fish, Wanda babe Wang, CCTV Animation, and the head museums of the the Imperial Palace museum are all authorized. As the largest professional licensing trade exhibition in Asia, it provides opportunities for in-depth communication between 1800+, the most influential and popular IP authorized projects at home and abroad, and outstanding manufacturers and retailers in various industries.

CLE China authorized exhibition is the only "China" prefix authorized exhibition approved by the Ministry of Commerce. It is recognized as the best business platform for the authorized business in the Chinese market. Among them, international brands account for more than 80%, covering toys, entertainment, clothing, food and beverage, electronic digital, gift gifts, baby products, theme space, and so on.

　 International IP giants gather

As the leading exhibition in Asia, the CLE China licensing exhibition has been recognized by many international authorized giants in the past 13 years as the first authorized trade exhibition in China.

American globe pictures has been exhibiting the CLE China licensing Exhibition for several years. Its IP is popular all over the world. It is a familiar IP representative for all of the world's top dogs, speed daddy, speed and passion, Jurassic world, Xiao Huang people and tame dragon masters. Up to now, the company has entered into cooperation agreements with more than 100 partners of various categories, including a number of well-known domestic enterprises, such as Heng An Xin Yin paper industry, Kangshifu ice tea, Volkswagen and Skoda automobile, 361 sporting goods, etc., and also many overseas famous companies, such as Colgate toothbrush toothpaste, Lego toys, MATTEL toys and so on. During the CLE China authorized exhibition, Universal Pictures still hopes to have more potential partners to join the global family.

As a two * IP Entertainment piggy, Entertainment One, the parent company, has successfully turned the school-age children animation into a phenomenal IP with strong influence. It was also included in the August 22, 2019 HASBRO 3 billion 300 million and HASBRO IP, the owner of the classic IP IP and the little horse Baoli.

IP 80/, the owner of the classic online game, has returned to power in the United States. As a famous game production and distribution company, accompanied by 80/ 90 players, Blizzard is constantly bringing forth new ideas. StarCraft, call of duty, Diablo, lookout pioneers and other works are still well received by the market. Its peripheral product development is also constantly being iterated, so as to continuously empower its authorized business development. During the CLE China authorized exhibition, many classic IP brought by Blizzard's authorized online games will also become a major attraction.

The global toy giant MATTEL has benefited from the strong brand influence of many best-selling products. Its authorized business has also made brilliant achievements. Its classic IP such as Bobbi, Thomas & friends, Fei Xue and wind fire wheel are in the Asian market, including growth markets like China, India and Indonesia. MATTEL's brand authorization for clothing accessories, shoes and socks, bags, stationery, personal care, publications and other products has achieved strong growth. Its classic successful licensing case will also be shared with the public during the CLE licensing exhibition.

In addition, big mouth monkeys, Hello Kitty, One Piece, Dora A dream, B.Duck little yellow duck, Garfield, Naruto, Arale, classic Teddy, plant zombies, Sesame Street, Xiong Benxiong, Astro Boy, Emoji Emoji, animal planet, talking Tom cat and other international classics and rookie IP will also wait for the arrival of domestic and foreign partners during the 2019CLE China exhibition.

The emergence of domestic IP main force

With the overall prosperity of China's authorized market, the CLE China licensing exhibition has also become an authorized trade show that every locally authorized enterprise will participate annually.

As a leading company in China's authorized business, Austria owns many classic IP including super flying warrior, Ba la la little magic fairy, armor warrior, fruit punch and so on. Orfei entertainment has established a certain industry leading edge and has become a Chinese force that can not be underestimated in the brand authorization market of international giants. It is penetrated into various formats such as fast moving consumer goods, clothing and clothing, household goods, stationery and sports products, book publishing, online games, catering and entertainment, parent-child travel through authorization. We have been working with partners to deliver happiness to consumers through animation derivatives and services.

The new Iqiyi IP, the idol class trainee, the hot blooded street dance troupe, the Chinese new rap and so on, will also appear in the CLE China authorized exhibition. As China's high quality video entertainment service provider, dedicated to the production of head content, Iqiyi constantly explores the IP value derived from the whole industry chain. Revolve around the self-made variety series, build a long line IP brand, build IP brand through peripheral derivative products and formats, build a line of touch with consumers, and dig deep into IP to empower real cross-border industries.

The cartoon business has covered many industries such as toys, stationery, household, food, beverages, children's wear, children's shoes, games, decoration materials, theme activities and so on. So far, the bear has been listed products of more than 20 categories and 3000 balances, brand subscription power of more than 2 billion 500 million yuan, favored by the market. At present, there are more than 100 partners in the bear's infested business, and join forces with famous enterprises such as Yili, Infiniti, kraft and Anta to show strong brand influence and competitiveness. Fang Fang animation will make use of the powerful advantages of 2019 CLE China authorized exhibition to launch innovative cooperation with more cross-border colleagues.

On behalf of the Yin and Yang teachers of the NetEase, the new domestic hand games have attracted a large number of users with high-quality single product works, making the domestic two yuan game market have a real sense of explosion. From its first exhibition in 2018 to the CLE China authorized exhibition, it will be ready again in 2019. Its strong potential in the authorized market should not be underestimated. The yin-yang Division has strict control over IP derivatives and amazing strength. Nearly 46 billion 800 million of the IP valuation is the manifestation of the good IP ecology of the yin-yang division. It is foreseeable that in the future of IP, which is fully authorized by the yin-yang division, olive branches will also be thrown out for potential partners of the yin-yang division.

More excellent domestic original IP including tuskey, Wong Wan Wan, happy super man League, pig pig, Peking Opera cat, fellow uncle, Ali, pig fart, black cat sheriff, jelly bean, havoc heaven palace, gourd brothers, Chinese boy, fortune boy, Pipiru, Qin Shi Mingyue will also be airborne CLE China authorized exhibition, looking forward to potential partners to create business success.

The museum is empowered.

In recent years, museums and other cultural units have stepped up their efforts to develop cultural and creative products. A new museum created by IP, represented by the the Imperial Palace Museum, will also become a "wonderful" 2019CLE China's authorized exhibition.

In 2016, the general office of the State Council issued a number of opinions on promoting the development of cultural and creative products in cultural and cultural relics units. It proposed that cultural and cultural relics with qualified conditions should be explicitly encouraged to develop cultural and creative products through cooperation, authorization and independent development. The the Imperial Palace Museum has achieved over 1 billion revenue from self creation, cooperative operation and brand authorization, and nearly 10 thousand kinds of products have been created. These ten thousand products are not limited to self employment, but also to various ways such as cooperative operation, brand authorization and so on. In addition to the authorization of the "the Imperial Palace Museum", its sub brands, Beijing the Imperial Palace cultural service center and the Imperial Palace museum can also be authorized to cooperate. The creation of IP, a museum based Internet, is just beginning.

October 2019 16-18, the New International Expo Center in Shanghai, the international IP giant, the main domestic IP, the museum head IP will bring the classic IP to the CLE China authorized exhibition. If you want to negotiate with the international and domestic authorized agencies for the deep cooperation plan, now the CLE China authorized exhibition will be pre registered and become the VIP audience. The authorized IP dynamic information of the 400+ high-quality exhibitors will be regularly collected, so as to seize the authorized market opportunity.

At present, the CLE China authorized exhibition is fully open to the pre registration system, toys, entertainment, clothing, food and beverage, electronic digital, gift gifts, baby products, theme space leaders, etc. the VIP buyers who have successfully made reservations enjoy four privileges.

A. enjoy the on-site pre registration exclusive counters and register quickly.

B. enjoy on-site pre registration rest area, free dessert drink;

C. received exquisite gifts on site.

D. professional practical information timely access to grasp the industry dynamics.

About CLE China authorized Exhibition

As the largest professional licensing trade exhibition in Asia, the China Licensing Expo has been held successfully since 2007, and has been successfully held for the 12 time. It is the only authorized Chinese word preview exhibition approved by the Ministry of Commerce. It is recognized as the best business platform for the authorized business in the Chinese market. For the most influential and popular IP authorized projects at home and abroad, it provides an opportunity for in-depth communication with excellent manufacturers and retailers across the industry.

This year, the CLE China authorized exhibition will also host the 2019 Eleventh China brand licensing summit. IP will authorize the development of the eco cultural tourism development conference and the night of 2019CLE authorization. CTE China Toy Fair, CKE China baby show and CPE China preschool education exhibition will also be held on the same stage with the four exhibition. More than 2500 toys, baby, preschool children and other children's formats are displayed on nearly 4000 brands and 1800+ popular IP. The total area is expected to reach 220 thousand square meters, with more than 2500 exhibitors and more than 4500 brands, and nearly one hundred thousand buyers from home and abroad come to visit the procurement.

For more authorized information and exhibition information, you can also scan the following two-dimensional code, CLE chinalicensing.