Is The Women's Clothing Store Bad? 3 Tips To Teach You To Enter The Store

As the number of women's clothing stores on the market is increasing, the competition pressure of women's shoppers is getting bigger and bigger. Many customers can't buy your shop at other stores, but they can also buy the favorite style. As a result, many women's clothing stores will fail when they join the store, but the business will become worse. How can we increase the rate of entering the shop when there are no women in the shop? It's very simple to develop store sales. The next Nu dress will show you where to start.

01, personnel interception

Going out of stores, "sitting and selling" becomes "marketing". Floors, shopping malls, parking lots and even residential areas, as long as we go out, our chances will be greater. Attendants to intercept customers, mainly including standing, speaking, the system three main points.

1) choose the best position.

The most important thing for interceptors is standing. Generally speaking, the following four points are very important:

One is to stand at the entrance of a store.

The two is: the passageway with larger traffic volume;

The three is: the corresponding elevator exit;

The four is: the entrance of the most popular stores.

2) unified interception.

That is, what customers say, each restaurant can according to their specific circumstances, refining the latest restaurant selling points, design a unified interception.

3) establish a reward and punishment system for interception.

In the absence of guests, the waiter can not sleep in the shop, play cell phones, for the active interception of the waiter's waiter to reward, did not complete the interception of the target will be punished.

02, atmosphere intercepting

The most important thing in a shop is the gas field. How does the gas field come from?

Hot atmosphere, special materials, strong colors and unique products. Through these methods to attract customers' curiosity, guide customers to associate, and finally let customers get closer and understand your store.

There are 3 very important elements in creating atmosphere:

First, eye catching, bright and striking colors.

Two, we must keep our eyes open. We must have materials and gift stacks for our eyes.

Three, we should be keen to make our competitors urgent and aim at our competitors.

10 ways to create atmosphere:

1) land paste;

2) flag lifting;

3) Yi La Bao and X exhibition rack;

4) poster;

5) stacks;

6) arch;

7) light box or LED screen;

8) special time banners;

9) entry lights, door lights, windows and other spotlights;

10) store music, Christmas and spring festival music.

03, product interception

Product interception is to make full use of the curiosity and curiosity of people, and display unique selling points at the door to attract customers into the store, so that products can be activated and live.

For instance

1) the bar slave tripe chafing dish plays a flexible picture on the doorway screen.

2) Xibei displays different videos of hand rubbing naked oats.

3) McDonald's shows new products for the season, attracting people who pass by.

With these methods, there is only one purpose, that is, to make the product move and attract through the unique selling point of the product.

Is the women's clothing store bad? Have you mastered the above? Only by doing a good job of personnel interception, air interception and product interception can we successfully attract passengers.