Customers Are More Willing To Listen To You When They Start The Fashion Guide.

During a speech, a good opening speech can make the audience interested in your speech. Similarly, for a clothing store's guide, a good opening can also make the customers interested in you and your products, so as to improve the desire to buy. Then how can the opening guide of the clothing guide want to listen to you? Today, ink and fragrance women's wear will share some skills of opening guide for sale.

First, understand the psychology of customers.

Alert mentality: it usually shows that it is unwilling to answer the shopping guide problem, and is reluctant to speak more.

Performance: try not to speak or speak less.

What are our common introductory remarks?

"Look, I like to try it."

"Here is our new model."

"You need to take a look at it and call me anytime."

Such an opening is too straightforward. For customers with strong demand, this kind of opening can be done, but for more customers, utilitarian is too strong.

The result is that the customers really "have a look" and left.

The salesperson will always build up the field, warm up and hot fields before opening up, create affinity, catch the interest and attention of customers, wait for the temperature of the field to rise, and then seek the opportunity to make a move, which will often win the initiative.

　 How to create affinity

In the process of communicating with customers, shopping guides try not to use negative sentences, because when they come to negate customers, they often give customers a sense of frustration.

From a psychological point of view, the more customers are denied, the more bad they will accumulate and the interest they will naturally get in their products. Shopping guide should use more recognized modal words to follow up, speak more about the interaction between the identified language and the customer's feeling, smile more and interact with the customers, and listen to the customers' objection to the products.

It is these "one more point" that others do not have, which can form an irresistible affinity, which is directly related to your sales ability. It is also the unique core competitiveness of shopping guide.

Ten skills to build affinity.

Appearance, appearance, dress and beauty

Sincere and natural smile

Sincere concern for customers, customers as friends, standing on the customer's position to think and speak.

Don't show too strong sales attempts when talking about topics of interest.

Praise

Be a good listener, don't appear smarter than your customers.

Remember the name and appearance of the customer.

Warm and sincere

major

Confident and cheerful

Correct opening way

01, new products, new opening

Nowadays, customers are becoming more and more concerned about styles, whether they are the latest and the most popular ones. Generally speaking, new sales will be one of the selling points of sales.

Wrong opening:

Miss, we have a new arrival in the store. Do you have any interest to see it? (customers usually reply "no").

Miss, do you want to try on the latest style in our shop? (customers will say "no")

Beautiful woman, this is the most popular metallic color this year. Do you like it? (customers will answer "no").

Correct words:

"Miss, this is the new model we just arrived. Let me introduce you to... (come straight to the point)

"Hello, this is the new style that we just arrived at the store. The style is unique and classic. Would you like to try it?"

"Hello, this is the most popular boot this year. After wearing it, it is very long legs and very warm. I'll try a pair of you. (highlight the new features)

"Beautiful woman, you have a good eye. This is the latest arrival of shoes in our store. It has just been listed. There are no other shops. It's very suitable for girls who like fashion. You might as well try it."

02, promotion opening

The use of stress, excitement and tone of promotional language can stimulate customers' interest.

"Beauty, we are doing activities in the store. Now, buying is the most cost-effective time!"

"Hello, welcome to XX shop, now the whole XX is sold, and the consumption is XXX yuan."

"Beautiful woman, you are so lucky. Now our shop is giving back to new and old customers, XX discount!"

"Beautiful woman, you have come today, and now you are doing a full donation."

03, praise the opening.

"Beautiful woman, you have a good eye. This is the new model we just launched."

"Beautiful woman, you have a good temperament. You must wear our shoes."

"Beautiful woman, you have a nice figure. You look longer in such boots."

Proper compliments can make women happy and happy.

Master the skills of praise: sincerity, heartfelt, specific, timely and indirect;

Praise the five steps: first, look for a point; the second step is an advantage; the third step is the fact; the fourth step uses one's own words; the fifth step is the right time.

From which aspects do we praise men: career, dress, social status, sense of responsibility, family, filial piety, hobbies and so on;

From what aspects do you admire women: appearance, accomplishment, temperament, dress, figure, work, ability, family and so on.

04, the opening of uniqueness

Products are rare and expensive. For customers like products, you have to express the effect of being scarce, not buying, or losing money, prompting customers to place orders as soon as possible, because customers are no longer influenced by you when they get out of stores. Shopping guide is to facilitate transactions in stores.

"We have been selling for a long time for two days, and no discount has been passed, so buying now is the most cost-effective. Otherwise, you have to spend hundreds of flowers! "

"Miss, this is the latest style of our brand. The design not only combines the popular elements, but also has some unique ideas, which are very different. Our store sells very well, and now there is not much stock in it. It is recommended that we buy it quickly, and we will not have it next time."

05, manufacturing hot start

When customers show a sense of affection for a certain shoe, the shopping guide should strike while the iron is hot, and mobilize the urgency of purchase to render a hot selling atmosphere.

"This shoe has sold XXX double in our shop, especially selling well."

"This shoe has been selling very well on the market. It has sold XX double. It is our single product champion. Its stock is not enough now."

"This is the best seller in our store. All the other branches are sold out. We have the last few pairs left. What size do you wear? I'll find out if you have any. "

06, selling point opening

The homogenization of market competition has become increasingly intense. The unique selling point is one of the best ways to attract customers.

"In addition to wearing comfort, this shoe is made of XX material, very breathable."

"Beautiful woman, this shoe is just the special design style of our brand autumn and winter, and the classic Joker has something different. Look at this shoe."

Note: tone and expression are natural and sincere. Attention should be paid to relieving the psychological pressure of customers through language and action, and conveying the information of "buy or not buy, and welcome to know more about our brand and products".

The above six opening skills, shopping guide can also be applied together, such as new style and praise, promotion and uniqueness, etc., to be thoroughly familiar with all kinds of words, in order to blurt out when facing customers.