Qinghe: "Cashmere Capital Of China" Is Showing New Charm Again!

In the early autumn of September 10th, Hebei Qinghe ushered in the opening of the Chinese cashmere Museum and the twenty-sixth China Qinghe international cashmere and cashmere products fair. The fair will be hosted by the Hebei Provincial People's government and the China Federation of textile industry. The Chinese Livestock Products Circulation Association, the China knitwear industry association, the Circulation Association of China Textile Industry Federation, the Hebei Provincial Association of trade promotion, and the Qinghe County people's government, the China Fashion Designers Association and the China Wool Textile Association will undertake the fair. The fairs will set up more than 200 booths to display cashmere garments, yarns, raw materials and other animal fibers in exhibitions, fashion shows, fashion competitions and other forms, and carry out trade negotiations and business exchanges in various fields such as technology, talents, equipment, funds, intangible assets and other fields, attracting the leading textile and apparel enterprises and purchasers in the cashmere and wool industry at home and abroad, as well as the relevant textile and clothing colleges and universities in charge of ginseng. The theme of the trade fair is "design and insight into the future".

Xia Yanjun, vice governor of Hebei Province, vice president of China Federation of textile industry, Yang Jizhao, President of China Knitting Industry Association, vice chairman of China Textile Industry Association, Xia Lingmin, chairman of China Textile Federation circulation branch, chairman of China Association of livestock products circulation, Pan Qing Shu, chairman of China Fashion Designers Association, Zhang Qing Hui, President of Hebei Association of trade promotion, Wei Cunji, Xingtai mayor Dong Xiaoyu, vice mayor of Xingtai, Hu Rencai, vice chairman of China Wool Textile Industry Association, director of the national wool textile product quality supervision and inspection center, and Hebei provincial commerce department, provincial market supervision bureau, Provincial Department of industry and information technology, provincial textile and garment industry association and other provinces and cities responsible persons attended the opening ceremony of the fair. The opening ceremony was presided over by Han Kai, the head of the people's Government of Qinghe County.

Wang Junhong, Secretary of Qinghe County Party committee, said that cashmere is the most vivid miniature of Qinghe's reform and opening up. The development of cashmere industry has brought hope and vitality to Qinghe, and has won glory and praise for Qinghe. Qinghe will take "Cashmere capital and world velvet Valley" as its goal, and continue to promote product upgrading, market promotion, cultural upgrading and quality improvement. It will speed up competition for high-end products, high-end products and high-end market, and make Qinghe cashmere unique and unique in the world, so that more people can enjoy cashmere's fashionable elegance and experience the unique charm of cashmere.

Dong Xiaoyu said in his speech that Qinghe is an important national distribution center for cashmere raw materials processing, cashmere spinning base and an important national production base for cashmere products. In recent years, Qinghe cashmere has introduced the industrial design around the brand, and has injected the design concept into every link of the cashmere industry chain by "design +". Qinghe cashmere is trying to open a new era of original design. He hoped that Qinghe County would rely on platforms and seize opportunities to continue to expand the cashmere featured industrial clusters, continue to create a more favorable investment environment, continue to accelerate the project construction and investment promotion efforts, and strive to create a regional center of charm.

In his speech, Yang Jizhao said that Qinghe takes industrial design, brand building and quality improvement as an important starting point to create a cashmere featured town as a carrier to speed up the transformation and upgrading of cashmere industry, and promote the development of industry towards intelligence, high-end, branding and fashion. In particular, through the development of e-commerce, we have further expanded the product sales channels and promoted the transformation, upgrading and innovation development of Qinghe cashmere industry. The China Textile Federation will continue to play the role of bridge and link and support the local government and enterprises in Qinghe brand promotion and platform construction, so as to boost the quality development of Qinghe cashmere industry.

Pan seed tree read the decision on granting the title of "Cashmere capital of Qinghe County" in Hebei Province, and issued the plaque of "Cashmere capital of China". The opening ceremony also held the "China Textile and garment (cashmere products) fashion creative design center" awarding ceremony, Qinghe cashmere new fashion 1000 training program "strategic cooperation signing ceremony", and awarded 2019 Qinghe cashmere top ten integrity brand, excellent fashion designers and other awards.

This trade fair presents three main points:

The first cashmere Museum in China is in full bloom.

During the current trade fair, the first cashmere Museum, cashmere Museum, was officially opened. 5000 square meters of space, the cashmere Museum in China shows the cashmere origin, cashmere history, cashmere encyclopedia and cashmere technology, summarizes and summarizes the history of the development of the cashmere industry in the past 6000 years and the development history of Qinghe cashmere in 40 years, and collages hundreds of cashmere dress, textile machinery, cultural relics and classics. The museum adopts modern technology such as sound and photoelectric, 3D holographic projection, and combines traditional expressions such as oil painting, print and real reproduction. It shows the development of cashmere industry and explores the unique connotation of cashmere culture. It fully demonstrates Qinghe's innovative spirit and historical commitment as the cashmere capital of China.

Open online and offline interaction mode of three-dimensional meeting

Qinghe ranked second in the "China e-commerce demonstration 100 best counties", and the retail sales volume of the 2018 network exceeded 6 billion yuan. With the rapid rise of the video live platform, Qinghe electricity supplier has actively changed its marketing mode, and the new electricity supplier formats such as cross-border electricity providers, community marketing and live broadcasting have sprung up rapidly. Thanks to the strong momentum of e-commerce, on the opening day, Taobao's "online cashmere Festival" was synchronized with the trade fair. 50 fans were selected to purchase Taobao's live webcam with over one million fans, and the drainage window of the Qinghe cashmere "Cashmere Festival" was set up to extend the extension and connotation of cashmere fair. "Live broadcast" has also become one of the main modes of Qinghe electronic commerce sales. During the fair, Qinghe launched a new cashmere fashion training called "thousand training" and "jitter contest". It not only invited professional training instructors of jomin company, but also specialized short video shooting skills for Qinghe cashmere business households, and organized Qinghe and its surrounding fans to crow short videos in cashmere Town, and selected one or two and three awards based on click through rate, and helped to develop Qinghe electronic commerce in many ways and channels.

Design empowerment, Qinghe cashmere leads fashion trend

In recent years, Qinghe cashmere industrial design has not only invested in 3 million planning and construction of cashmere design and Exhibition Center, but also attracted the famous designer team such as Lin Zi and Zhang Lingli to enter Qinghe River at the fair, raising the original design level of Qinghe cashmere dress, and guiding enterprises to cooperate with the famous fashion designer NICOLA of Italy, George Brumo, the founder of the royal family of England, and the famous designer of national designer Gu Yuanyuan.

At the same time, Qinghe County has successively worked with Shenzhen Industrial Design Industry Association and Shenzhen Fashion Designers Association to design the products from LOGO, packaging, style to market positioning, so that Qinghe cashmere dress is keeping up with the international fashion trend. In order to attract more designers to understand Qinghe cashmere and help Qinghe cashmere design and upgrading, during the fair, the China Qinghe cashmere fashion design competition organized by the China Fashion Designers Association, the annual annual conference of the national textile and clothing creative design pilot park, the design empowerment - promoting the cashmere industry fashion development forum was held in Qinghe.

On the day of the opening of the trade fair, the cashmere capital of China was re examined and awarded. The chairman of the China Livestock Products Circulation Association, chairman of PPG, read the decision on granting the title of "China cashmere capital" in Qinghe County, Hebei. Mr. Han Kai, the head of the Qinghe County County, went on stage to receive the "China cashmere capital" review plaque.

Zhang Qinghui, chairman of China Fashion Designers Association, presented the plaque of "fashion and creative design center of Chinese textile and clothing (cashmere products)" to Qinghe County cashmere town.

In order to improve the control of fashion and the new retail mode in Qinghe local cashmere enterprises, the Qinghe County joint spinning committee decided to carry out the "Qinghe new cashmere fashion training program". Mr. Fan Yingjun, standing committee of Qinghe County Party committee and deputy county magistrate, jointly represented the vice president and Secretary General of Qinghe County Textile Industry Federation, Ms. Zhang Haiyan, and signed a strategic cooperation agreement. At 15 p.m. on September 10th, the "Qinghe cashmere new fashion 1000 training program" was held on the first floor of cashmere building.

After the enterprise declaration, the Association recommended, combined with enterprise output value, tax payment and brand influence indicators, and Qinghe County Market Supervision Bureau, cashmere town comprehensive management center and other functional departments audit, finally evaluated the 2019 Qinghe cashmere top ten integrity brand and Qinghe cashmere excellent show clothing designer.

The leaders of the joint venture took the stage to mark the opening of the fair. Hebei vice governor Xia Yanjun announced the opening of the fair.

The high quality development forum of Qinghe cashmere was held in the afternoon. Xia Lingmin, vice president of the China Federation of textile industry and chairman of the circulation Committee of the China Textile Federation, published the "high quality development is the only way for the transformation and upgrading of the textile industry". Li Lijun, vice president of Ningbo Cixing, published the "digital transformation of the knitting sweater industry chain". Wang Jun, chairman of the unbounded holding unbounded life Co., Ltd. published "Qinghe cashmere industry high quality development path selection".

During the trade fair, Qinghe cashmere independent brand displayed 500 kinds of cashmere original costumes through 15 fashion shows, marking the historic transformation of Qinghe cashmere from imitation to original design.