In September 17th, mogujie.com's 2019 autumn and winter ordering will be opened in Hangzhou, with more than 200 clothing and cosmetic products suppliers, more than 400 e-commerce hosts and MCN representatives gathered at the Hangzhou Yi Shang Town International Show. This order will be led by mogujie.com, which is aimed at helping businesses see the anchor, so that the anchor can touch the goods ahead of time, further reducing the intermediate links of the live industry chain and improving the matching efficiency of goods and goods.
On the spot of the order, mogujie.com takes the youth vigor, graceful commuting, remolding the classics, warmth and comfort as the core keywords, and uses four shows to string up the whole activity, presenting the 2019 autumn and winter fashion in an all-round way. The 160 sets of display items come from the clothing suppliers at the scene, including the MOGU STUDIO brand collection store, the AMZY mogujie.com self made brand, the clothing factories and the source merchants of several clothing and star pomelo broadcast bases. In addition, dozens of stars, iDS big eyes and Shanghai Jahwa and other dozens of star beauty supply chain booth have also won a lot of anchor's favor.
Fine matching of goods and goods to reduce industrial links
According to Raymond, senior vice president of mogujie.com, the direct purpose of mogujie.com's hosting of this autumn and winter ordering conference is to show the common fashion products such as show and showroom at the beginning of the double 11 preparatory period, so that the anchors can see goods and touch goods in advance, and help businessmen and anchors to match people and goods well.
As a veteran player in the industry's first trial live broadcast of the water business, mogujie.com has been upgrading and upgrading the live supply chain since last year, and has two-way integration at both ends of the "live" industry. On the one hand, we should focus on the fashion KOL as the core, focus on the anchor's hatching and live broadcast; on the other hand, we should dig and integrate high-quality supply chains, and organize specific orders and build selected product centers to help anchor businesses do well. Since 2019, mogujie.com has deepened the fine operation of anchors and businesses, excavated the personal style and characteristics of anchors, strengthened the operation mechanism of one to one anchors and brokers, while reducing the industrial chain links and improving the efficiency of direct broadcasting industry while carrying out the fine matching of goods and goods between anchor companies.
This time, the largest selection of live products in the live industry is held in the town of Yi Shang. At the order meeting, mogujie.com's senior anchor baby sweetheart, porridge porridge, newcomer anchor Ran Ran, Marilyn and so on, according to their respective live broadcast characteristics, finalized many items.
First announced the phased results of the double 100 plan
In this order meeting, mogujie.com also announced the first stage results of the 2019 live broadcast of the double 100 plan.
In July this year, mogujie.com officially launched the 2019 live double 100 program, which aims to recruit high-quality red broadcaster, agencies and supply chains for the whole network to help the new anchor achieve a breakthrough of 0 to million sales in 100 days, and incubate 100 senior hosts in 2019.
According to Roy, senior vice president of mogujie.com, Changsha has launched more than ten field activities in Chengdu, Bengbu, Hangzhou and other places, and has recruited more than 1000 new anchors. Mogujie.com has opened up a fast track for new people and MCN organizations to try to enter the e-commerce industry. Up to now, there have been a number of new sales anchors with a single sale, and nearly 50 head hosts have reached tens of millions of live broadcaster sales.
It is reported that mogujie.com plans to continue to accelerate the development of direct broadcast services through three key initiatives. One is to continue to strengthen the infrastructure construction of live broadcasting; the two is to rapidly increase the total number of active hosts and the length of live content that can be watched; three, to help anchors develop diversified monetization ways, so as to better bring KOL's talents and creativity into full play.
The 2019 mogujie.com autumn and winter ordering conference aims at two way empowerment at the two ends of the live industry chain, which builds a sustainable interaction platform for the anchors and suppliers. In addition, the mogujie.com Selection Center announced on the day of the event will further improve the operation efficiency of online matching of people and goods, and strengthen the anchors' empowerment at the supply chain side through the combination of online and offline selection mechanism, with a view to achieving a daily product selection meeting every day.