September 19th, Milan time 15 points, Beijing time 21 o'clock. Vice president of China Apparel Association, Bosideng Milan fashion week will be unveiled in the four international fashion week.
The white paper on the journey to the sea of Chinese brands shows that young people in overseas markets generally hold a positive view of Chinese brands, mostly by "fun", "wisdom", "trust" and "goodness", and think that Chinese brands are innovative and unique. But in addition to young people, it is also possible to find more opportunities for Chinese brands to expand their influence in Europe and the United States. The international fashion week has become a stage.
In September 19th, Milan time 15 points, Beijing time 21 o'clock, Bosideng will appear in the four international fashion week Milan fashion week. Compared with New York fashion week, Milan fashion week, which is based on the world fashion capital Italy Milan, has always been considered as the barometer of fashion design and consumption in the world, and many famous international luxury brands have been involved in it for many years.
Milan Fashion Week
Pos den Milan fashion week will be held at the Milan three annual exhibition design museum, designed by Giovanni Muzio, the architect of Italy. As one of the most famous landmark of modern art and design in Italy, Milan three exhibition design museum has close cooperation with many famous international art masters. It is also a high-end publishing platform favored by art and design fields. Louis Vuitton, De Beers, Rick Owens and other famous brands have held major exhibitions and activities here. More international celebrities, famous supermodels, fashion leaders, famous artists and other heavy guests attended the show.
On the high-end platform of art and design, Bosideng exhibited a unique feature. The Milan fashion week, Bosideng show draws Italy's national treasure artist, "starry maker", "Mozart of the painting circles" Ottavio Fabbri's "starry sky" as the inspiration source. From a design manuscript disclosed by Boston, the design highlights of the show are highlighted in the leisure fashion of fashion design, the fine collocation of colors, the retraction of shapes, and the modern style of cutting lines. The splashing ink elements of the silver and white stars are echoed with the stars in the posters, showing the Oriental Dream quality of Chinese brands.
Quality in Italy Market
Milan, Italy, is recognized as one of the four most fashionable cities in the world. It also has the world-famous luxury Avenue Napoleon street. It has a strong cultural and historical atmosphere and a strong influence on fashion. As early as 5 years ago, Bosideng became attached to Italy. In 2014, Bosideng attended the Milan Silk Fair and officially entered the Italy market. So far, it has been stationed in more than 350 Italy buyer shops.
Fashion and texture are equally important. Bosideng holds high quality: using German anti lock needle, high lock down technology to avoid high temperature damage to fabric during sewing process, high-density ultra-fine fiber inner Dan light weight anti fleece; use high density anti fleece fabric, windbreak, splashing water, dry and warm to cope with the changeable climate in winter. With outstanding products, Bosideng won the "Outside" 2019 outdoor equipment award, known as "outdoor Oscar". In the international market, the core competitiveness of the brand continues to grow and captures numerous overseas loyal fans.
Small program opens, that is to say, buy.
Show Now, Buy Now, that is, show buying mode is becoming more and more brand choice. That is to say, buying and selling mode closely grasped the impulse of consumers, providing consumers with opportunities to purchase, maximizing their enthusiasm for products in a short time. In the early days, Rebecca Minkoff, Burberry and other brands were benefited from the buy and show mode, and sales in the short term were high. But the buy show mode will also bring some challenges and pressures to the brand.
In this fashion week, Bosideng will try to buy the show for the first time, launching the exclusive sales channel of Milan fashion week on WeChat Mini program and opening it on the second day after the big show, providing the first hand products for consumers at home and abroad. The fast marketing mode can not only prolong the brand's fashion week's popularity, but also help the brand get a better feedback from the market. I believe that if this attempt can achieve positive results, it will also enlighten Boston's fashion week.
Pay attention to the first Chinese down garment brand Bosideng landing in Milan fashion week. The Chinese clothing brand will be available in the future.