Most of the contemporary people live at a fast pace, and all kinds of shopping malls come into being. Consumers are accustomed to the conventional mode of operation. They are fatigued and even numb in continuous indoctrination.
Therefore, how to innovate marketing has become a topic that all brands must consider. Instead of conventional marketing, it can stimulate the public's nerves, increase brand exposure and deepen the impression of brand in the minds of consumers, so as to achieve marketing results.
For example, children's clothing in childhood has invested a lot of energy in building children's experience life hall in recent years, and is committed to making it a high quality children's paradise in China. As a children's clothing brand, why is the childhood field so persistent to create such a business model?
Covering 34 cities, tens of thousands of fans, childhood is committed to create a multi category domestic children's life Museum.
The creation of children's playground is the exclusive store of children's products based on the brand spirit of "creating a happy world belonging to children" in the field of children's wear. Unlike other brands, the childhood field is built on the characteristics of a 3-16 year old child, combining clothing, children's peripheral products and fun games.
First-line design of children's clothing products
With the continuous development of fashion trends, the choice of children's clothing is no longer just a simple fashion design and brilliant colors. In the pursuit of improving the quality of life, more parents pay more attention to the experience when they are shopping.
Try shoes and play games in the store.
You can buy clothes, you can buy shoes, schoolbags, toys, and you can play games. Such " Using meaningful products to achieve meaningful shopping experience "Marketing mode" is loved by parents and children in China.
In the increasingly advocacy of quality education, children's practical ability, intelligence enhancement and aesthetic ability have become parents' greatest concern since childhood. This coincides with the brand idea advocated by "childhood happiness" advocated by childhood.
Brand + merchandise + store upgrade brings better consumption experience and more consumption value.
In fact, product diversification is an important innovative marketing for children oriented children oriented clothing, which has multiple meanings for the development of brand.
Product diversification highlights the ability to create brand content. Giving consumers fresh and full brand awareness also provides entrepreneurs with more possibilities for entrepreneurship. At the same time, it also strengthens the relevance of users' stickiness.
For children's clothing brand, only by creating a distinct brand image and quickly establishing consumer's sense of trust and identity can they get closer to consumers.
In addition, the field of childhood has been constantly upgraded in the sense of sense of experience in terminal stores, integrating commodity and spatial experience. After shopping, the shop itself becomes a rich experience consumption.
Under the background of the rapid rise of the new middle class, who can grasp the core consumer group of "children", who will be invincible in the fierce brand competition in the future.
The reason why childhood can lead the Chinese children's clothing industry for a long time is that the children's field is always guided by consumers and constantly seeking new breakthroughs.
"Enter the childhood brand center