Summary Of The First Half Year Performance Of Major Clothing Brands In China

In the year of the Mid Autumn Festival, the season is drawing to a close. How to impress consumers who are more and more reluctant to buy clothes become a big challenge for the major apparel retailers.

According to the statistics of the National Bureau of statistics, the sales of clothing and cloth have dropped to varying degrees from the fourth quarter of 2017, including 54 billion 60 million clothing sales in 2018, compared with 71 billion 910 million in 2017, 24.8%, or 17 billion 850 million, and the proportion of clothing consumption per capita in the national consumption expenditure was 6.5%, down 0.3 percentage points from the previous year.

In the first half of this year, clothing became the only item with a drop in expenditure. The per capita clothing expenditure in the first half of the year dropped by 2% to 1156 yuan.

However, the unit price of clothing has risen significantly, and the total expenditure on clothing consumption of consumers is still increasing. Last year, the retail sales of clothing commodities above the quota increased by 8.5% to 987 billion 40 million yuan.

Some analysts said that this means that the competition threshold of domestic apparel retail industry will further improve, compared with the style, consumers begin to pay more attention to quality and experience.

Despite the growing saturation of the women's wear market, children's wear and men's wear market is regarded as a blue ocean. According to fashion business express, over the past year, a number of domestic apparel retailers have launched men's wear brands.

One of the most successful women's clothing brands in China, EPO group, MO&Co.'s parent group, hatched the men's brand CommonGender last year, inviting a group of people in the industry to work together to grasp the direction of creativity, positioning is MO&Co.'s boyfriend.

Over the past two years, the brand has been on the domestic fashion magazines for many times, and has won the popularity of the new generation of male stars, such as Yi Xi Cheng and Fan Cheng Cheng. It has aroused heated comments in social media. Currently, there are 13 stores in China World Trade Center, Nanjing, Beijing, Guangzhou and so on.

JNBY, a domestic apparel group that relied on its fans to maintain sustained and stable growth, launched its second men's clothing brand SAMO last year, which is also targeted for urban male professionals.

Hai Lan's home has hatched a lightweight AEX OVV and a women's wear brand, which is currently being led by Zhou Lichen.

It is noteworthy that this Monday, Hai Lan's home suddenly issued a statement announcing that the 66% stake, 15% stake and 19% stake held by AI Lun rabbit were transferred to Zhao Fangwei, de he management and Hai Lan investment, and the price was 382 million yuan. The transaction is expected to bring in an investment income of 56 million yuan.

Hai Lan's family admits that the overall performance of the AI rabbit brand is not as good as expected. The company transfers the controlling stake to the core manager and management team of the brand, which can reduce the operation cost.

With the 80 and 90's becoming the main consumers, their next generation has begun to form their own fashion view. The attention and trust of domestic brands has been rising. Children's clothing is regarded as the key to open up new markets by domestic clothing brands. In September 9th, Anta children became the first Chinese professional sports clothing brand to enter New York fashion week.

Earlier, some analysts pointed out that the growth rate of Chinese children's clothing was higher than that of traditional men's and women's clothing business. This market has also become a new growth point of domestic clothing brand, while sports brand benefits from excellent functional design, and consumers tend to believe in sports brand children's wear line.

In addition, sportswear has become a well deserved winner this year. Since this year, Lining's stock price has increased by 180%, and its market value has increased to 17 billion 800 million to HK $53 billion 800 million since the two show in Paris in June 22nd. It has reached a new high of nearly 9 years.

Anta's stock price has increased by over 70% in the past year, and its market value is about HK $176 billion 300 million.

According to the latest report of AI media consulting, the composite growth rate of the per capita underwear expenditure in China is 16.5% this year. The market size of the underwear market is expected to be about 200 billion yuan in 2019, of which the market size of the underwear market is growing rapidly, reaching 64 billion 130 million yuan this year, and the male underwear market still has great potential for development.

Although foreign brands such as CalvinKlein and FORBIDDEN, domestic underwear and other underwear brands have begun to enter the men's underwear market. From the point of view of underwear sales promotion, Internet brand and new retail mode have become the mainstream, which is an important force for future underwear competition.

The following is a summary of the first half of 2019 based on the fashion headline data, covering the main men's wear, women's wear, children's wear, sports, underwear and Footwear Group in China.

Anta

The stock price has risen 77% since the beginning of this year, and its market value is about HK $176 billion 300 million.

Domestic sportswear giant Anta rose 40.3% to 14 billion 810 million yuan in the first half of the year, operating profit rose 58.4% to 4 billion 260 million yuan, gross profit margin increased 1.8 percentage points to 56.1%, net profit rose 27.7% to 2 billion 480 million yuan, a record high.

Shenzhou International

The stock price has risen 23% since the beginning of this year, and its market value is about HK $160 billion 500 million.

Shen Zhou international income rose 12.2% to 10 billion 280 million yuan in the first half year, gross profit margin dropped to 30.9%, net profit rose 10.88% to 2 billion 416 million yuan. The group said that the manufacturing business benefited from the good trend of the sports industry and the retail business was temporarily dragged down.

Lining

The stock price has risen 180% since the beginning of this year, and its market value is about HK $53 billion 800 million.

In the first half of June 30th, the sales of domestic sportswear brand Lining rose 33% to 6 billion 250 million yuan, gross margin increased by 49.7% percentage points, net profit rose 196% to 795 million yuan, and cash flow increased 107% to 1 billion 366 million yuan.

XTEP

The stock price has risen 10% since the beginning of this year, and its market value is about HK $11 billion.

Domestic sports apparel brand XTEP's international revenue rose 23% to 3 billion 357 million yuan in the first half year, and the gross profit margin increased by 0.9% to 44.6%. Operating profit rose 21% to 717 million yuan, and net profit also increased 23% to 463 million yuan.

360 degree

The stock price has risen 2% since the beginning of this year, and its market value is about HK $3 billion 200 million.

The sales volume of domestic sports brand 360 degree International Limited increased by 7.3% to 3 billion 236 million 800 thousand yuan in the first half of June 30th, operating profit increased 1.7% to 641 million 500 thousand yuan, and net profit increased 9.66% to 367 million yuan.

Guirenniao

The stock price has fallen by 22% since the beginning of this year, and its market value is about 2 billion 800 million yuan.

In the mid 2019, the business income of the precious birds fell 47.27% to 810 million yuan, and the net loss was 58 million 370 thousand and 700 yuan, compared with the net profit of 34 million 410 thousand yuan in the same period last year. The group said that the decline in performance and losses were mainly affected by the core business downturn and increased sales costs.

Lifeng group

The stock price has fallen 15% since the beginning of this year, and its market value is about HK $8 billion 600 million.

Li Feng's sales in the 6 months ended June 30th dropped 8.4% to 5 billion 356 million US dollars compared with the same period last year, but it turned into a profit. It recorded a net profit of 21 million US dollars, a loss of 86 million US dollars in the same period last year. The announcement indicated that the decline in turnover was mainly affected by continuous inventory withdrawal, closing shops and customer exit due to bankruptcy.

Jingyuan International

The stock price has fallen 16% since the beginning of this year, and its market value is about HK $9 billion 100 million.

Garment manufacturers Jingyuan international sales in the first half of the year fell 4.7% to 1 billion 143 million U.S. dollars, net profit fell 14.8% to 60 million 68 thousand U.S. dollars.

During the period, sales of the leisure wear Department of the group increased by 2.3% to $485 million compared to the same period, while the sales of denim services decreased by 7.8% to 280 million dollars. The US and the Asia Pacific region are the largest markets in Jingyuan international.

Hai Lan's home

The stock price has risen 5% since this year, and its market value is about 37 billion 500 million yuan.

Hai Lan's home revenue exceeded 10 billion in the first half of 2019, recording 10 billion 700 million yuan, an increase of 7.07% over the same period last year, and net profit rose 2.87% to 2 billion 130 million yuan.

Revenue from direct stores rose 132.9% to 593 million yuan, and franchisees and other revenue grew 3.45% to 8 billion 889 million yuan.

Seven wolves

The stock price has fallen by 2% since the beginning of this year, and its market value is about 4 billion 500 million yuan.

In the first half of the year, the income of the seven wolves increased by 6.55% to 1 billion 555 million yuan, net profit fell 8.42% to 123 million yuan, and the net cash flow of operating cash dropped by 52.23%, which was mainly affected by the increase of advertising investment and business service fees.

Red bean stock

The stock price has fallen by 5% since the beginning of this year, and its market value is about 8 billion 900 million yuan.

Red bean men's clothing increased by 1.1% to 1 billion 244 million yuan in the first half of 2019, while net profit dropped 14.77% to 94 million 790 thousand yuan, of which men's business was strong and the income was nearly 90% of the main business.

The group said its growth was mainly driven by sales promotion under offline channels.

Joeone

The stock price has fallen by 12% since the beginning of this year, and its market value is about 6 billion 600 million yuan.

In the first half of the year, domestic menswear group's revenue increased 7.33% to 1 billion 353 million yuan, net profit rose 33.6% to 325 million yuan, net profit fell 20.82% to 195 million yuan after deducting non profit. During the period, nine Mu Wang has completed a number of franchisees across the region, but also began to explore new retail models such as WeChat's small program store.

Youngor

The stock price has risen 34% since this year, and its market value is about 32 billion 200 million yuan.

In the first half of, the income of the first half of the group rose 27.81% to 4 billion 583 million yuan, and the net profit rose by 36.16% to 2 billion 27 million yuan. Among them, the income of the clothing sector rose by 11.86% to 3 billion 150 million yuan, and the net profit rose 7% to 650 million yuan.

Shan Shan brand

The stock price has fallen 27% since the beginning of this year, and its market value is about HK $138 million.

In the 6 months of June 30th, the brand income of Shanshan increased by 6.8% to 534 million yuan, and gross profit was about 300 million yuan, an increase of 2% over the same period last year, but net profit fell 5.2% to 8 million 643 thousand yuan.

During that period, the group retail network grew from 1226 in December 31, 2018 to 1241 in that period.

Semir

The stock price has risen 38% since this year, and its market value is about 32 billion yuan.

In the first half of 2019, sales of Semir clothing rose 48.57% to 8 billion 219 million yuan, gross profit margin was 44.84%, net profit rose 8.2% to 722 million yuan.

The group said revenue growth was mainly driven by the growth of children's clothing business as high as 30%. As of the end of the reporting period, Semir group has 784 Direct stores and 8620 franchises in China.

Mu Shang Holdings

The stock price has risen 36% since the beginning of this year, and its market value is about HK $5 billion 700 million.

In the 6 months ended June 30, 2019, the domestic Menswear GXG parent company, mosang Group Holdings, achieved a total revenue of 1 billion 686 million 100 thousand yuan, an increase of 10.6% over the previous year, a gross profit of 838 million yuan, and a net profit of 89 million 670 thousand yuan.

The group said that the growth of its performance was mainly due to the development of the new retail business mode, especially the electricity supplier business. The company is also committed to further promoting joint fund marketing activities to enhance customer loyalty.

Bosideng

The stock price has risen 128% since the beginning of this year, and its market value is about HK $34 billion 700 million.

In the fiscal year ending March 31st, the domestic sales of Boston, a down jacket giant, rose 16.9% to 10 billion 383 million yuan, gross profit margin rose to 53.1% compared to the same period last year, and net profit rose 59.4% to 980 million yuan.

At the end of August, Bosideng was included in the constituent stocks of Hengsheng general large and medium sized stocks, and the results will come into effect in September 9th.

Search for special

The stock price has risen 11% since this year, and its market value is about 8 billion 100 million yuan.

In the first half of the year, revenue plunged 44.14% to 6 billion 77 million yuan, and net profit dropped 56.94% to 185 million yuan.

The group said that the decline in performance was mainly influenced by the increasingly complex macroeconomic environment and the rising operating costs. In order to enhance the efficiency of the supply chain, the group plans to jointly invest 80 million yuan with the affiliated Guangzhou hi tech Zone Investment Group Co., Ltd. to set up a supply chain management company.

American Apparel

The stock price has fallen by 3% since the beginning of this year, and its market value is about 5 billion 600 million yuan.

Domestic apparel group Metersbonwe's first half sales plunged 31.47% to 2 billion 699 million yuan year-on-year, and net loss amounted to 130 million yuan, compared with net profit of 53 million 110 thousand yuan in the same period last year.

The group said that the decline in performance and profitability was mainly due to the adjustment of commodity delivery in the first half of the year, which could not meet the market demand in time.

Pacific bird

The stock price has fallen by 20% since the beginning of this year, and its market value is about 6 billion 800 million yuan.

In the first half of 2019, Taiping bird achieved a total operating income of 3 billion 120 million yuan. The net profit attributable to shareholders of listed companies was 132 million yuan, of which second quarter business income increased by 2% compared to the same period in 2018, and net income was reduced by 9 million 350 thousand yuan. The overall business situation improved significantly compared with the first quarter.

Fashion fashion

The stock price has risen 7% since this year, and its market value is about 8 billion 900 million yuan.

In the first half of the year, sales of earth products rose 14.42% to 1 billion 111 million yuan, and net profit rose 21.89% to 296 million yuan. At present, the core brand DAZZLE has strong advantages, the trend brand d 'zzit potential is highlighted, DAZZLE accumulates nearly 14 years' operating history, and accurately positioning the high-end women's clothing market. As of the first quarter of this year, it has 600 stores, and the proportion of direct investment is 31.5%.

Jiangnan cloth

The stock price has risen 10% since the beginning of this year, and its market value is about HK $6 billion 100 million.

In the fiscal year ending June 30th, the sales of domestic clothing group Jiangnan cloth clothing rose 17.3% to 3 billion 358 million yuan, and net profit rose 18.1% to 484 million yuan. The retail sales contributed by the members accounted for 70% of the total sales, and the number of member accounts with annual purchases exceeding RMB 5000 yuan increased from 162 thousand to 203 thousand, and the retail sales volume reached RMB 2 billion 400 million yuan.

La Natsu Bell

The stock price has fallen 59% since the beginning of this year, and its market value is about HK $1 billion 500 million.

After the first loss in 2018, La Natsu Bell expected a huge loss of 500 million in the first half of this year. At the same time, the company indicated in its semi annual performance forecast that it would take the initiative to adopt a shrinkage adjustment strategy and focus on high value business. As at the end of June 2019, the number of outlets under the domestic line decreased by more than 2400 compared with the end of 2018. In the first half of this year, the number of stores in 2018 was over 13.

LAN Zi

The stock price has risen 2% since this year, and its market value is about 3 billion 800 million yuan.

In the first half of 2019, the company's revenue increased 7.72% to 1 billion 398 million yuan, while net profit dropped 20.18% to 89 million 125 thousand and 300 yuan. The net profit after deducting the net profit was 77 million 938 thousand yuan, down 27.54%.

During the period, the increase in children's clothing income was mainly due to increased investment and support from the company, and the drop in profits was mainly due to the increase in the cost of medical beauty business than the increase in income.

Vigna S

The stock price has fallen by 22% since the beginning of this year, and its market value is about 1 billion 900 million yuan.

In the first half of this year, sales of Wien Nasi group dropped 6.53% to 1 billion 287 million yuan, gross margin was 68.86%, net profit fell 78.58% to 25 million yuan.

During the period, sales of group core brand VGRASS Wien Nash dropped 6.7% to 390 million yuan, while TeenieWeenie revenue fell 6.44% to 883 million yuan.

Safety fashion

The stock price has risen 27% since this year, and its market value is about 5 billion 300 million yuan.

In the first half of this year, the business income of an Zheng fashion was 752 million yuan, an increase of 20.33% over the same period last year, and its net profit rose 25.56% to 163 million yuan.

By the end of the reporting period, the total number of 5 major brand entity stores was 952, with a total of 35 stores in the first half of this year. The group set up two children's subsidiary companies in May.

Day fashion

The stock price has fallen by 33% since the beginning of this year, and its market value is about 1 billion 900 million yuan.

Broadcast: the broadcasting company's distribution in the first half of 2019 increased by 1.39% to 518 million yuan, but recorded a net loss of 16 million 274 thousand and 700 yuan, narrowing the loss of 17 million 928 thousand and 100 yuan compared with the same period last year. The core brand broadcast: sowing continued to maintain a healthy growth, operating income increased by 3.14%.

Grace

The stock price has fallen by 3% since the beginning of this year, and its market value is about 5 billion 200 million yuan.

In 2019, half year's revenue of domestic dress and adornment group rose 17.09% to 1 billion 266 million yuan, and net profit increased 17.9% to 190 million yuan.

At the beginning of August, the company bought 30 million of the designer brand self-portrait in China.

Ke Eli Till

The stock price has fallen 15% since the beginning of this year, and its market value is about HK $5 billion 500 million.

In the 6 months ended June 30th, sales of domestic women's garments, the company's winner, rose by 10.57% to 1 billion 337 million yuan, while net profit rose 13.43% to 150 million yuan, of which the income from direct retail outlets grew 5.36% to 1 billion 30 million yuan over the same period last year.

Giordano International

The stock price has fallen 20% since the beginning of this year, and its market value is about HK $3 billion 800 million.

Giordano International's sales plunged 11.12% to 2 billion 542 million yuan in the first half of June, and net profit dropped 36.61% to 161 million yuan. During the period, the group's same store sales and same store gross profit decreased by 8.6% and 8.9% respectively.

Ruyi group

The stock price has risen 2% since this year, and its market value is about 2 billion 300 million yuan.

Ruyi group's operating income increased 2.14% to 598 million yuan in the first half year, and net profit rose 74.95% to 50 million 551 thousand and 400 yuan. Net profit after deducting non recurring gains and losses increased by 215.2% to 36 million 487 thousand and 600 yuan. (related reading)

An Li Fang

The stock price has fallen 26% since the beginning of this year, and its market value is about HK $700 million.

In the first half of June 30th, the sales of underwear brand, an Li Fang, fell 11.45% to HK $1 billion 199 million, gross profit margin was 77.94%, net profit fell 41.9% to HK $67 million 399 thousand. As of the end of the reporting period, the Group operates 1737 retail outlets, of which 1463 and 274 are sales counters and specialized stores.

Urban beauty

The stock price has fallen 51% since the beginning of this year, and its market value is about HK $2 billion 900 million.

The urban beauty, known as "China's Secret", fell 5.5% to 2 billion 210 million yuan in the first half of 2019, operating profit plunged 81.6% to 43 million 5 thousand yuan, and net profit dropped by 79.7% to 35 million 466 thousand yuan.

Annil

The stock price has risen 26% since this year, and its market value is about 2 billion 300 million yuan.

In the first half of the year, the domestic children's clothing made 655 million yuan, an increase of 15.22% compared with the same period last year, and net profit rose 1.62% to 56 million 297 thousand and 900 yuan.

The group said that the company's business revenue increased steadily in the first half of this year, but it was affected by the intensity of the company's clearance.

Daphne

The stock price has risen 48% since the beginning of this year, and its market value is about HK $600 million.

Daphne's international revenue plunged 37.9% to HK $14.03 in the first half of the year, down to 46.4% of gross margin and net loss of 20.86% to HK $390 million.

Le saunda

The stock price has risen 32% since the beginning of this year, and its market value is about HK $400 million.

In the 3 months ending August 31, 2019, Lies Dan's self retailing business decreased by 6.5% compared with the same period last year, and the same store sales grew by 17.5%. The group's e-commerce declined by 28.4% compared with the same period last year. At the beginning of this month, Lies Dan announced Zheng Hong's resignation as executive director and CEO of the company.

The earnings cycle is different from the different groups. The above data are for reference only, and the market value is closed to September 18, 2019.