Xinhua news agency, Beijing, September, 17, Italy sports brand FILA and China Open tennis tournament 17 announced at the National Tennis Center, FILA officially became the 2019-2021 official tennis partner of China Tennis Open Exclusive sports shoes.
China net is the highest and largest tennis comprehensive event in Asia at present. It is also known as the "four super competitions" with Indian masters Welles, Miami masters and Madrid Masters. This FILA and China net reached the first exclusive sponsorship strategic cooperation to help China's tennis development and create a high court competition.
Yao Weixiong, CEO of FILA brand Greater China, said: "we hope that through this cooperation, we will help create more tennis enthusiasts and sports rookies, and fully support and promote the development of China's tennis industry."
Zhang Junhui, director of the China Open tennis tournament, said: "the arrival of FILA will surely inject more powerful aesthetic elements of fashion and elegance into China net, and China Tennis will bring exciting and continuous tennis fashion feast to the fans with FILA."
The FILA and China net cooperation series clothing continues the FILA professional tennis gene, with the brand DNA primary color red, white and blue as the main color, the profile version design combined with the middle net logo, presents the simple modern design sense. At the same time, FILA KIDS also sponsored the tennis ball players' field equipment and launched the children's tennis series.