Zoo Clothing Wholesale Market: Dredging And Pushing Down The Cage To Change Birds

Since 30 years ago, the name of the zoo has been given extra special meaning in Beijing. It once became the largest clothing wholesale market in North China. With the introduction of the coordinated development strategy of Beijing Tianjin Hebei and the adjustment of the capital industrial structure, by the end of 2017, the wholesale clothing industry in the zoo area had been completely completed. Now, over a year later, on the basis of the original wholesale market, a new office building is being upgraded or newly built. Many sophisticated enterprises have settled in, bringing new vitality to the "long-lasting" batch of "moving batches". From the low-end retail to financial technology, the process of changing the cage and changing the bird is a journey of self innovation, and it also gives a new special meaning to the place name.

From "retreat into the hall" to ease transformation

The emergence and prosperity of the wholesale market is a milestone in China's market economy after the reform and opening up.

Beijing was once a "prosperous place for merchants" in the wholesale market. For example, the famous wholesale market of zoo, but in fact, there is no market in Beijing that is really called "dynamic batch".

The so-called "dynamic batches" refers to the wholesale market of clothing near the northwest corner zoo in Beijing. The major wholesale clothing markets include kailailid, Century Tin Le, Dong Ding, Julong, Tian and Bai Ma, Zhonghe, Tian Hao Cheng and so on. At the height of the boom, there were more than 30 thousand employees and 100 thousand average daily trips.

When did the dynamic business circle begin to take shape? In the mid 80s of last century, some roadside sales clothing stalls began to gather near the Beijing exhibition hall outside the west gate. Then, it became a greenhouse. With the scale of the clothing market, 3000 yuan could buy a booth, and the business was very good. After 2000, with the completion of the new wholesale clothing market and the demolition of Tian Le, the mobile batch began to "retreat into the hall" gradually, eventually forming the current situation of the wholesale market of Tian Le, Ju long, Kim Caie de and other clothing wholesale markets.

Although there have been several vicissitudes, the bustling scene of traders and crowd has not changed. The noisy market has made many people who started to move in a confused way. "The market is everywhere, and I don't know where to go." it became the best portrayal of that time.

Unlike the great route such as Tai Wang Road and Sanlitun, the Wangfujing and Xidan are different from the middle route business circle. The zoo business circle has a thick "grass root breath" at the beginning of its debut. Shoppers can not try clothes and have no exquisite packaging. Shopkeepers often do not have time to be polite to customers. But the pleasure of cheaply and not only attracts wholesalers from all over the country, but also attracts many customers. In the early years, there was even a saying that "no one has ever been approved by the Beijing people."

Data show that the largest clothing wholesale distribution center in the northern region has been flourishing for 30 years, during which 11 garment wholesale markets, 13 thousand stalls, more than 30 thousand employees, and daily average passenger volume exceeding 100 thousand have been formed.

With the coordinated development strategy of Beijing Tianjin Hebei, the contradiction between the "low end industry" of wholesale and retail and the urban development of Beijing has become increasingly prominent. At the three plenary session of the eleven session of the Beijing Municipal Committee held in December 2013, Guo Jinlong, then Secretary of the CPC Municipal Committee, said that the rapid growth of population disorder, air pollution, traffic congestion, environmental chaos in some areas and illegal construction have seriously affected the sustainable development and image of Beijing. "We must be determined to manage" and "continue to phase out wholesale markets such as high energy consuming enterprises, general processing enterprises and clothing, building materials and small commodities".

Less than a year later, the work began to ease.

Since 2014, the market has started to ease. According to official planning, after the relocation, the area can at least relax 50 thousand -10 people, and alleviate the pressure of public resources such as local traffic and environment. However, because of the decentralization of the market's property rights, it involves many state-owned enterprises and central units such as public transport group, public company, construction university, mining and metallurgy general hospital, and Tian Heng real estate. Most of these owners subcontract the market management right, giving birth to a large number of "two landlords" and "three landlords".

With the closure of the last Dong Ding garment market in November 30, 2017, the wholesale function of the moving business circle was withdrawn from the stage of history. According to public information, as of November 30, 2017, the 12 wholesale markets in the "mobile batch" area have been completely dissolved, with a total area of about 350 thousand square meters, and the number of units being dissolved is about 1.3 million.

　 Transformation of Technology Finance

Now, walking along the South Road outside the west gate, except for the tramway and the knocking on the construction site, it is very quiet. There is no noise and noise in the past.

It is understood that at present, 3 buildings have been transformed and upgraded, and 1 buildings have been levied and demolished. 6 buildings are being upgraded.

Beijing Commercial Daily reporters at the scene, at present, most of the market is being relaxed to carry out renovation work, as the landmark building located at the Beijing zoo bus hub four building of the original Beijing kailid international clothing wholesale market is being carried out facade decoration. In the future, the four tower will be the intelligent building with financial technology as the main body. The public transport group of the property right unit is carrying out the overall transformation, planning and redesign of the building, and will become the new landmark of the area after transformation.

Beijing Business Daily reporter noted that the original day Hau Cheng market has successfully transformed into "Bao Lan financial innovation center". It is reported that the construction area of the original market is 10 thousand and 700 square meters, with three floors on the ground and two floors on the ground floor. The closing of the market in January 11, 2015 is the first market in which the market is closed. After the completion of the market, the government of Xicheng District chose the operator of the project through the market tender, and finally decided that the Limited by Share Ltd is responsible for the operation and management rights of the project. The Limited by Share Ltd is responsible for the operation and management rights of the project. The project is transformed into a financial innovation center of Bao Lan, and the company is a financial innovation and technology innovation enterprise. It includes AI Tuo technology company, Beijing digital navigation technology company, Hello, now (Beijing) technology company and many other enterprises.

According to the briefing, after the transformation of the market into the financial innovation center of Bao Lan, the number of employees has been reduced from about 1500 to more than 300, with a preliminary annual income of 500 million yuan and a profit of nearly 50 million yuan. That is to say, the economic benefits generated by the original "moving batch" area 3% have reached the economic benefits generated by the original "moving batch".

In addition to the original Tian Hao into the market, days and white horse two phase and the original Beijing science and technology building were successfully transformed. Among them, the two phase of Tian and Bai Ma has been transformed into the North Mine finance building. The renovation is completed and investment is being carried out. The former Beijing science and technology building transformation is the first to build a financial center, the 2-6 level has been sold to China Zhongyuan Foreign Engineering Co., and the 7-11 level is used in the people's Bank of China, Beijing science and Technology Research Institute and other units.

　　 Revitalize the regional economy

In fact, more attention is paid to subsequent transformation than to ease, but "cage changing birds" is by no means an overnight move. It is a matter of concern for the future "moving batches" to go where they are going.

A staff member of the construction headquarters of the North exhibition area responsible for the relocation of "moving batch" said that after the completion of the relocation, the shopping malls will be redeveloped to develop new industries such as finance, science and technology and public services through the transformation. "One is a new industry combining with the capital function and industry positioning. One is that the imported industry should be in line with the principle of less land, fewer employees, high output value, and also green environmental protection".

How to develop the zoo after the relaxation? To revitalize the economic development of the western region, the most important thing is to suit local conditions, that is, in line with the overall development strategy of Beijing, the introduction of suitable consumption items for nearby residents. Wang Qiyan, a professor at Renmin University of China's China Leisure economics research center, thinks that the cultural industry may be a good direction for transformation.

Wang Qiyan said, "at present, there are many universities and research institutes in the West outer region. There are also more mature public cultural service places such as national library, capital gymnasium, Beijing planetarium, Beijing zoo and so on, vigorously develop the cultural industry, and raise the maximum living economy before the realization of small resources consumption."

But some problems in development need to be solved. According to the insiders, the clothing wholesale industry formed before the zoo has both the government policy and the industrial agglomeration effect. The industrial transformation after the dissolution is not completed overnight. In addition, the "moving batch" is located at the junction of Haidian and Xicheng two. It is not far from Financial Street business district and Zhongguancun science and technology park. The embarrassing geographical location and the limited consumption level of nearby residents may affect the development of industry, including finance and technology, to some extent.

In terms of supporting the commercial complex, especially the consumption type shopping places, "mobile batch" is also slightly weaker. With the "mobile batch" market as the core, within one or two kilometers of the surrounding area, there is only a comprehensive shopping place in Xizhimen, which is located in the Three Mile River and the moon altar area, and even the hotels and restaurants are less and the business atmosphere is lighter.

In addition, the profit effect of enterprises is also worthy of attention. Under the background of economic transformation and adjustment, how to foster strengths and circumvent weaknesses and promote industrial development is also a question that needs to be considered in the transformation of "moving batches" in the future.

Liu Jie, director of environmental order at the North construction area command,

Promoting the construction of financial science and technology demonstration zone

From the former director of the comprehensive office of the Xizhimen District Road Exhibition Office to the director of the environmental order Department of the North construction area command, Liu Jie's work career has become indissoluble with the zoo area. In the past five years, the North exhibition command has played a very important role in the transformation and development of the zoo area. Liu Jie has witnessed the changes in the zoo area.

Reporter: what did the North exhibition headquarters do in the transformation of "moving batch"?

Liu Jie: the North exhibition headquarters is mainly responsible for CO ordinating the management, guidance, mitigation and transformation of commodity wholesale markets in the region, promoting the adjustment of industries and upgrading industries, and coordinating with the Zhongguancun West City Park Management Committee to promote the introduction, construction and docking of various projects in the region.

Because of the decentralization of market forces, the large number of owners, and the large number of business owners, it is difficult to ease the work. However, "moving batch" is not only a form of industry, but also a transfer of industrial chain. In this process, the command department continued to act as a "moving batch" to ease the business, and led the merchants to Tianjin and Xiqing, Hebei, Shijiazhuang, Cangzhou, Baoding Baigou and many other sites. Finally, the mission was completed on schedule, and the merchants' understanding and affirmation were achieved.

Reporter: it has been more than a year since the completion of the dissolution. In your opinion, what changes have taken place in the current "dynamic batch"?

Liu Jie: "mobile batch" has long been a region of tourism, transportation and market aggregation. Upgrading the format has played a very important role in changing the overall image of the region.

Before the settlement, the "transportation batch" regional traffic order, public order and environmental order were chaotic, people mixed with goods, group renting was serious, and hidden dangers of safety were prominent, which brought great negative effects to the environment and residents' living in the whole area.

After the market was relaxed, the surrounding traffic order had been greatly improved. It was no longer congested sooner or later than on Saturday. During the long vacation, the subway also no longer left the station, facilitating the traffic of the surrounding residents. The environment was more neat, the road garbage and street order were significantly reduced, and the surrounding environment was more livable. The most important thing was to gradually introduce financial and technological industries, while effectively utilizing the transformation and upgrading of building resources, but also bringing new employment opportunities and introducing the Golden Phoenix.

Reporter: in the future, how should the "dynamic batch" region continue to transform and develop? What are the plans and arrangements for positioning the industry?

Liu Jie: next, Xicheng District will continue to give full play to its regional advantages, promote the deep integration of financial elements and key elements of science and technology, and build a financial technological and professional service innovation demonstration zone (Xicheng area). This area covers the 10 square kilometers policy area of Zhongguancun Xicheng garden, including three blocks of North exhibition, Desheng and Guang'an. The area of the North exhibition area is about 300 thousand square meters, which is the core area. In addition, the region will also build high quality block environment, including creating friendly and green regional environment, building intelligent transportation system, housekeeper intelligent power service, shaping Jinke Avenue landscape image, and fully covering 5G network.

In the future, the original "mobile batch" area will radiate the development of relevant regions, create a green humanistic block environment, create an integrated industrial ecosystem and high-end smart office buildings. We will strive to build Jinke new area into the core engine of preventing and controlling global financial risks and leading the innovation of international financial science and technology and professional services by 2035. It will become the source of the global financial science and technology system standard and the first choice of innovative talents, so as to realize the magnificent turn of the region and the nirvana of Phoenix.