Online Customization Can Be Done. Is It Far Away From Home Customization?

With the help of Internet and AI technology, the "tailored" business will turn a new leaf.

A few days ago, Tencent's social networking platform has praised the "Zan Yun" officially released the clothing customization solution, and fully supports business customization in all aspects such as commodity specifications, clothing templates, body templates, order management and so on, so as to achieve highly personalized. As a technology open platform for merchants and third party developers, we also praise the cloud, as well as online intelligent services such as online volume and online fitting. It helps businesses and consumers save time and time to shop and try to buy and transform.

3 major pain points in garment customization industry

1, the specifications of the products are complex and the customers are personalized. There are two most important customization dimensions in clothing customization: first, customers choose customized commodity information, such as cuffs, neckline styles, etc. Two, the detailed physical data of customers, such as bust, waist circumference, etc. The standardized business system is difficult to achieve multiple specifications of goods, personalized body data upload.

2, it is difficult to measure volume and try hard. Custom tailoring depends on store or door-to-door volume. Service is time-consuming, laborious, inefficient and long cycle. In addition, online shopping mall can not be tried, can not perceive the upper garment effect, the order conversion rate is not high.

3, information synchronization is difficult. The process of garment customization is long and the business cycle is long.

Clothing customization solution

The emergence of the custom tailoring solution is the first technological achievement to be tackled by the praise cloud and the third party developer, Hangzhou Minhang Network Technology Co., Ltd. (hereinafter referred to as "Minhang"). It is reported that a lot of orders, commodities and so on have been opened to Minxing bank, and there is a great degree of freedom in the arrangement.

The 5 core competencies of garment customization solutions are:

1. customized products, businesses can customize the background to maintain a variety of commodity specifications combination, users can also choose a variety of commodity specifications as required.

2. template management, including garment templates and body templates. Merchants can set up clothing templates in the background, such as collar template, sleeve type template, embroidered character template, etc. Body templates can also be set up, such as shoulder templates, chest templates, back templates, etc. When placing orders, users can choose corresponding templates to inform merchants to customize information.

3. online volume, when a relatively rough body template can not meet user requirements, users can choose to take photos online. The system will generate user's nearly 20 detailed and accurate body information through intelligent recognition and data processing according to the user's positive and lateral photographs. Businesses do not need volume division service, saving a lot of costs.

4. online fitting, merchants can set up clothing that supports online fitting and upload different styles of clothing in the background. Users can take photos and try out clothes online when users choose to buy them. The system will fit the image according to the user's photo's body information and the selected clothing styles, and render the upper garment effect, enhance the user's purchase experience and promote transformation.

5. order management, including order information export and order loading management. Businesses can export customized clothing information and body information in one key, output them to production factories in batch, update batch order status in batch, push messages to users at the same time, enhance interaction with users, reduce communication costs, save time and effort.

According to the praise cloud, the classic menswear custom brand "master club" and other businesses have already achieved customized customization of the product details page, personalized settings of garment templates and body templates, and timely synchronization of order information through clothing customization solutions, which greatly improves the operation efficiency and customer purchase experience.