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The Ten Laws Of Opening Shop Skills To Attract Tourists Near The Store!

2019/9/27 22:02:00 0

Store Customer Flow

"Why are the same shops on the same street, which also have dynamic post-90s employees, the same discount promotion activities, while customers do not choose your stores to consume? According to the relevant data, 98% of the customers only choose 2% of the store consumption, this is the so-called" Wang Pu ", do you think that is accidental?

The answer is: no way, you know? Maybe your store and shop assistant are only a little worse than their competitors in a certain way, but this is a terrible "little bit" which seriously affects the sales performance of the store. Let's take a look at the ten major laws of attracting tourists near the store.

1. The law of convenience

I wonder if all the shop assistants and clerks have met pedestrians in the store when they are open to the shops. They are reluctant to borrow money and ask for directions. Now many businesses are in trouble and refuse to offer them "convenience" to customers and pedestrians.

In Japan, there is a shop that specializes in street publicity. "Free use of garden toilets" attracts many pedestrians to come and use. Pedestrians come in and out of the toilets to keep the source of tourists constantly, and business is naturally getting better and better. This is the law of convenience, convenient for others and convenient for oneself.

Store reference: in fact, stores can open toilets, Wifi, leisure facilities and other free, and the pure water in the store is also free to customers or pedestrians. In the midsummer season, passers by are allowed to enter the shop and enjoy the cool. These convenience measures will give people a very intimate feeling and naturally attract many customers.

2. The law of scarcity.

As the saying goes, things are scarce and precious. People often treasure and cherish things that are hard to get. Just like when a new Apple phone is being sold, there are always some apple bars who will queue up in advance.

Store reference: now many chain clothing stores are implementing differential competition, constantly weakening homogeneity with their peers, "the sole dealer of XX brand in a certain city", "the only sales outlet of a certain city XX clothing" and so on. This will give customers an impression that the store has a scarce product, and naturally feel that the product category in the store should be very complete. Later, it will naturally choose your store when buying.

3, the law of influence

The influence of stores directly determines whether customers choose to enter the store. When you shop as an ordinary consumer, how do you walk into this store? How does it affect your decision to buy?

For example, a picture of a dish with color, aroma and taste attracts you into a restaurant. The dress matching of the personalities on the models in the clothing shop window also attracts you to stroll around the store. This is the law of influence.

Store reference: therefore, our stores, whether in peacetime or promotional activities, should make full use of factors such as sound, image, picture, character and color to influence pedestrians so as to attract customers to enter the store.

4. The first law

No store is popular when it opens, and the popularity of stores needs to accumulate over time. In fact, store managers, your stores do not need to be the best in the country, and do not need to be the best in the company. You only need to do the best in your regional market.

Store reference: it can be said that every shop around now is full of competitors. Your store only needs a little better service than its competitors. The product is a little bit more than the competitors, and the salesperson's selling skills are a little better than that of the competitors. All of these "one point" have become many smaller ones, and your store has become the first place in the region's comprehensive strength.

5, the law of word of mouth.

For stores, gold cups and silver cups are not as good as customers' reputation. The greatest salesman in the world is the customers themselves. The salesmen wear their lips to recommend what drugs have special effects to customers, and not as good as customers.

This is the law of word-of-mouth. Store owners and salesmen maintain the reputation of stores. The rate of introduction of your customers and customers will naturally increase.

Store reference: managers should pay more attention to the promotion of professional knowledge and recommend products to customers. They should start from the actual situation of customers themselves. After all, customers will still have certain needs when they enter the door.

Strong professional knowledge and proper joint sales, coupled with good service attitude, the word of mouth of the store naturally spread out.

6. Classification law

In fact, the customers of each store can be classified according to their age and consumption ability. In this way, stores can carry out targeted publicity and maintenance for different groups of people according to different activities. On the one hand, they can increase the participation rate of activities, and on the other hand, they can also appropriately reduce the workload of salesmen.

Store reference: almost all stores now have their own members to maintain. Stores can categorize customers that have been consumed, and maintain targeted maintenance, thereby improving the turnover rate and turnover rate, and synchronizing drainage and attracting customers.

7, the law of the eye

In fact, the customers of each store can be classified according to their age and consumption ability. In this way, stores can carry out targeted publicity and maintenance for different groups of people according to different activities. On the one hand, they can increase the participation rate of activities, and on the other hand, they can also appropriately reduce the workload of salesmen.

Store reference: almost all stores now have their own members to maintain. Stores can categorize customers that have been consumed, and maintain targeted maintenance, thereby improving the turnover rate and turnover rate, and synchronizing drainage and attracting customers.

   8, the law of virtual reality

All things in the world are combined with virtual reality. Passenger flow is also the same, seeing the passenger flow is, can not see the potential passenger flow is have or not, relative to your shop, there are, do not come but no.

Drawing lessons from stores: today, with the rapid development of mobile Internet, we can not only focus on visible customers, but also focus on potential customers. There is no traditional industry, only traditional thinking.

   9. The law of differentiation

The law of differentiation tells us that in a regional market, customers can be divided into several groups. If we investigate 1000 customers and classify the reasons for the phones they are using, we will know what we should do to attract tourists. Therefore, we must differentiate the tourists in the regional market, so as to find out how to attract the mainstream passenger flow.

We can not change the direction of the wind, but we can change the direction of the sail. Stores can differentiate customers from transactions and maintain them well so as to improve the turnover rate and improve the turnover rate.

10, the law of interest

All the world is prosperous. The world is full of gains and losses. Attracting Eli is still an effective way to attract passenger flow. This profit does not mean only "price concessions"!

More is to attract customer flow by creating customer perceived value, such as store value, product value, brand value and so on.

Store reference: at this point, we must divide interests into two concepts: one is interest, the other is interest point two. In this way, we can make good use of the law of interests. The interests are real time, and we can feel them immediately, and the interests are lasting.

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