Differentiated Yarn Accurately Docking Industrial Chain Demand

On 25-27 September, 2019 China international textile fabrics and accessories (Qiu Dong) Fair was held in Shanghai. The Dezhou Huayuan Group was reassembled at the 4.1-E39 exhibition hall. It launched a worldwide audience. Many well-known brands of textile and garment enterprises and internationally renowned designer groups visited the company. During the same period, Huayuan Group, as the support company, appeared on the launching ceremony of the 2019 China fabric star. Li Yubin, executive vice president of Huayuan, Li Yubin, introduced many of the highlights of this exhibition.

Li Yu Bin
　　 Using "ready to wear" to display yarn changes, accurately connect with brand demand.
Dezhou Huayuan Ecological Technology Co., Ltd. is located in the International Museum of Lan Jing satellite area, Li Yubin told reporters: this exhibition Dezhou Huayuan products are displayed in the form of clothing, hoping to guide the fabric and brand fashion concept through fiber application and technology innovation display.
Huayuan Group is a dream of "science and technology Huayuan, green Huayuan, fashion Huayuan and fine Huayuan". After 16 years of development, Huayuan Group has become a three subsidiary company with 450 thousand spindles and a group of R & D centers. It has been positioned as a precise customer development, making high-end differential quality yarn, and has an international layout. It has become a differentiated precision yarn service provider. It has established in-depth cooperation with domestic and foreign brands such as UNIQLO, HM, ZARA, Decathlon, AI, Li, Anta and so on.

Li Yubin introduced: the products of Huayuan exhibition show richer content and more interaction with the brand. We hope to explore the efficient interaction with the upstream and downstream industry chain enterprises through this form. At the same time, we will also display the precise service concept of Huayuan "differential yarn precision service provider" with the rich products, the unique combination of fiber and technology.

　　 Making use of "change" to bring the advantages of technological fiber into full play and lead the industry to be sustainable
The reporter learned that: Huayuan Group has displayed a new type of differentiated yarn based on Lan Jing fiber, including the Lan Jing TMRefibra regenerative yarn that embodies the concept of sustainable development, the environmental protection viscose yarn of Lan Jing TMEcoVero, the colored coloured spun yarn of Lan Jing TMModalColor solution, the high tenant yarn TM Lesel yarn with functional and comfortable properties, the polyester yarn, the TM Lesel functional blended yarn, the Tencel TM, the Lesel wool comfortable blended yarn, and many other differentiated yarns.

Li Yubin introduction: Lan Jing fiber is the leader of cellulose fiber. It is also an advocate of sustainable concept. This is the interaction with Lan Jing. We hope to show the application of environmental protection fiber and display the application of spinning technology to fiber. At the same time, through the display of environmental protection series, we can promote the concept of environmental protection and fulfill the social responsibility of Hua Yuan.

　　 Lean concept drives high quality products, and achieves "customer's heart".
Huayuan Group is focusing on customer centered management innovation, technological innovation, R & D product innovation and marketing innovation as the means to access the core concept of lean operation, and achieve rapid iteration and upgrading of products to meet different user needs. Li Yubin explained: Huayuan always adheres to the concept of "customer demand first". It hopes to accurately grasp the needs of customers and manage the lean process of management, so as to achieve precise product push and achieve the goal of precision marketing.
The group has established a sound quality assurance system and world-class textile specialized parts and leading production equipment, testing instruments, highly automated and intelligent, ensuring product quality is stable and reliable. Dezhou Huayuan eco technology company has many processes, such as siro spinning, compact spinning, Takesetsu Sa, satin colored yarn, medium length fiber production line, semi worsted and so on. Fuhua company has the ability of producing colored spinning. It has the responsibility of mass production, customization and quick delivery.

Li Yubin said: we hope to make the product "user heart", Huayuan initially set up a variety of varieties, small batch, fast delivery business philosophy, under the guidance of this concept, Huayuan is currently doing the development of ultra differentiation, scale and high-end. In Huayuan's product line, differentiation is already a convention, making differentiation become high-end and large-scale, and is becoming the main competitiveness of Huayuan.

Innovation driven culture leads, "Huayuan manufacturing" to "Huayuan create" turn around.
During the exhibition, Dezhou Huayuan became the support unit of the "China fabric star series activities" sponsored by the textile and clothing weekly magazine. Li Xiangdong, general manager of the company, said: participation in the "China fabric star series activities" is a starting point for Huayuan to try to establish precise service with fabrics and garment enterprises. Huayuan hopes to help enterprises, service industries and jointly build high-quality textile supply chain. In the future, Huayuan will continue to enhance exchanges and cooperation in the industry and work together with enterprises in the industry to jointly promote the healthy, stable and sustainable development of China's textile industry.
Li Yubin finally introduced: in the future, Huayuan Group will take user experience as the core: quality and innovation as the focus; through material, equipment and technology three wheel drive, four changes can be made: lean production to lean operation; service from customer needs to user experience; product transformation from Huayuan manufacturing to Huayuan; system transformation from rigid system management to data flexible management, transforming Huayuan into an innovative driven technology industry, a culture led fashion industry, and a responsible green industrial enterprise.