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Shop Color Display How To Do

2019/9/30 8:38:00 0

Shop DisplayWomen'S Color DisplayClothing Store Display Skills

Autumn has come for a long time. For clothing stores, it is busy but not over. September is over, and many shops are still on display in autumn.

And the most common problem encountered in the store is to remove the colorful and diversified summer styles in the shop. When the color is mostly heavy autumn, the store is easy to appear dull, monotonous and repressive.

At this time, you need to start from the colors and make a column to save your performance. One sister will tell you today how to do the color display in autumn and winter. Learn the following tips and catch up with your store before the National Day holiday.

Color characteristics of clothes in autumn and winter

First of all, we must first understand the color characteristics of clothes in autumn and winter. After all, the essence of shop display is merchandise.

When you open your closet, you will find that the clothes in autumn and winter are very light, like black and white ash plus khaki and brown.

Clothes are thick, heavy and strong in autumn and winter. They are mostly warm and colourless black-and-white ashes. Because of their less bright colors, they are easy to appear dull and crowded when they are not displayed.

  Therefore, first of all, we should pay attention to the following two points:

1. match colors properly to keep shops dark.

2. wear colorful clothes to attract customers.

Next, let's look at the techniques of color in autumn and winter.

Color display techniques for women's clothing stores in autumn and winter

  Side hung

1. the 22 keys apart from each other.

First is the side hanging in the store. In the side hanging, the keyboard type display can break the dull atmosphere and add energy to the shops. Because of black-and-white or deep and shallow display, it seems regular and rhythmic.

For a thicker autumn and winter festival, one sister suggested that when the keys were printed, there were two pieces in depth, and 22 were separated.

At the same time, we should also pay attention to the interval. In autumn, the interval between hangers is 10-12cm, and 16-18cm in winter is the criterion.


  2. showing a higher gradation.

The keyboard type lets the side hang have the movement, the gradual change type adds the high-level feeling. General gradient display, from left to right, from shallow to deep display, will be more consistent with people's visual habits.

Because the color of clothes in autumn and winter is not so rich, we can put together the same colored clothes together and display them gradually, for example, from light brown to dark brown, which will highlight the color texture and look very neat.

Of course, we can also display clothes according to the type of clothing, such as coats, sweaters, and interior parts, but notice that the same group does not have more than 3-4 colors on the side. Otherwise, it is not only without high sense but also messy.

3. laminates, stacking and side hanging echoes.

Besides clothes, there are also care machines on laminates. In fact, in many layers of clothing shop overlooked, we can display coloured bags and other accessories, or models, echoing the side clothes.

Similarly, the store's thinner interior and summer bank deposits can also be echoed with the side hung clothes.

Such display also has the effect of matching, so that the whole looks more complete, and it may also enhance joint.

Hang up

After finishing the side hanging, let's look at how the colors are hung.

1., series of colors with side hangs and laminates.

In order to give our intention to display the side hanging icing on the cake, the hanging color should be linked to the side hung and the laminate, and the color will echo, so the whole effect will be better.

And the hanging products are best placed on the side hangers nearby, otherwise it will look good, but it will waste the chance of business.


2. brightly colored items are more attractive.

Because autumn and winter light and single products are less, so when it is hanging up, a sister recommends using bright colors to attract eyeballs.

When the color of the store is not so rich, customers will be more easily attracted by color. Customers will be attracted by hanging bright colored items, and the exposure rate will increase.

model

The last thing I want to talk about is the key display in the shop - the model.

Customers look at models, in addition to looking at styles, more collocation, so in autumn and winter, the color matching of models is very important. Below are several coloring methods suitable for autumn and winter.

  1. contrast colors: strong colors and large impact.

In front of us, we say that the best choice is the bright color, but the most attractive one on the model is the contrast color.

The contrast refers to the two colors that are separated by 120-180 degrees on the hue ring, for example, yellow and blue, red and green. Moreover, any color is contrasted with black and white, cool and warm, bright and dark.

The visual impact of color contrast is the biggest, so the attraction is the biggest. In the coloring autumn and winter, the contrast of the models will definitely bring you many customers.


The coloring of models is not just about a model, but also applies to two or more models.

2. similar color: soft and tranquil, pay attention to brightness difference.

Similar colors, which are adjacent colors, refer to adjacent colors in the 90 degree angle of the color ring. For example, red Zhu Hong and big red, blue blue and cobalt blue.

Similar colors do not conflict with each other, which makes people feel soft, comfortable and harmonious. This is also in line with people's pursuit of warm feelings in autumn and winter. Fendi and Dior often do this.

However, because they are similar, attention should be paid to luminance difference when matching. In order to balance colors, it is recommended to use different colors of the same saturation.

  3. neutral color: steady and generous.

Neutral colors, also known as non coloring systems, refer to all kinds of shades of gray which are blended with black and white. They are neither warm nor cold. They are generally divided into five types: black, white, grey, silver and gold.


It gives people the feeling of being relaxed, steady and generous, and can also avoid visual fatigue.


Neutral colors are very suitable for blending colors and highlight other colors. So with any bright single or small accessories or even props on the model, you can easily brighten your body and bring a new feeling.

Finally, let's sum up:

There are 3 kinds of techniques on the side of the store: one keyboard, two gradual change, three layers, stacking and side hanging.

There are 2 points: one is linked to the side, the laminate is a series of colors, and the other is two with a single color.

The model pays attention to color matching and uses contrast colors, similar colors and neutral coloring to attract eyeballs.

In the more coloring autumn and winter, let good color display open the gap between you and other shops.

  

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