At 8:30 pm on September 20th local time, the 2020 spring and summer fashion week in Milan was staged at the famous art center Salone Dei Tessuti.
The fashion brand from China, riddle show, as an example Fashion Week The new faces, together with ALI, are selling stunning stunning appearances. They shine brilliantly on the top stage with unique oriental charm.
For the first time on the international stage, the shining riddle show shocked the four sides.
As one of the 4 Fashion Week in the world, Milan fashion week in Italy has been regarded as the barometer of fashion design and consumption in the world.
A fashion brand from Guangzhou, China. Alibaba For the first time, it is on the top stage of the world to show the design and concept to the world.
It is understood that riddle has more than 3 million fans online and offline, and the new retail wisdom stores are located in a second tier city such as Guangzhou, Wuhan and Hangzhou. In 2018, enigma officially entered the overseas market. It has been awarded the "outstanding contribution award" issued by speed through for more than a year. Its products are sold to 60 countries and regions in the world, and become the top 50 of Tmall's sales.
This time, riddle is the only brand invited by the Milan fashion week. It is based on the concept of "one belt and one road". It starts from Xi'an, China, and absorbs the characteristics of the twelve cities.
The Silk Road It means that blending and anticipation is a strange, strange and beautiful world itself. "One belt and one road" covers a beautiful symbol of the Silk Road, and a perfect interpretation of the modern economic and trade exchanges between China and the West. Riddle is working with Yang Yaoji, a famous designer in Hongkong, to work together to present the modern fashion of "crossing things and mixing water".
Mr. Yang Yaoji, special designer of fashion week in Milan
With the inspiration of "one belt and one road", the axis of the production of riddle show in succession, starting from Xi'an, the ancient capital of Chinese culture, and passing through the Russian capital of Moscow. Finally, it arrived in Milan, Italy, inviting the world to cross the barriers of time and space to witness a "riddle show fashion journey".
Such a concept is most vividly reflected in the show.
With its wide profile, sparkling sequins and metallic luster, dozens of supermodels from different countries, dressed in the latest design of riddle show brand, are walking on the glittering carpet, releasing their bright colors as if preparing for a carnival.
Or with ancient Chinese elements, or with Russian foreign customs, on that night, the mystery show shocked 31 sides with 12 models and 31 single products.
Chinese and Western combination, stunning international T station
This summer, the arrival of the East riddle shows new inspiration from the ancient civilization, and brings the new Chinese style strong suit series to the new place of fashion culture.
As a Chinese brand, riddle takes the theme of "TECHNO show (Silk Road"), presenting a multicultural wonderful interpretation to the audience at the international stage.
China / Xi'an series
Inspired by the unique cultural and artistic heritage of China, which is a unique Chinese cultural and artistic heritage, the elements such as the flowing style, the patterns of the four sides, the geometric patterns and so on are not related to the surface. They are not only a combination of superficial patterns and signs, but rather a very rich Eastern image group.
Russia / Moscow series
Color cramming and excipient manufacture multi-level process expression, will red, white, gray three color spliced silk jacket with black fashion pants, exquisite earrings will push the whole shape onto the stage of fashion, hit gorgeous fashion charm.
Italy / Milan series
Using different texture silk / cotton / linen materials, large area, high saturation red, green and other uniform colors, the shape is dazzling and dazzling, cleverly broke the monotonous feeling, and released elegant charm.
The show also used bold feathers, metal buckles, belts and other accessories, and sports shoes, high Martin boots, thick and small leather shoes and other shoes. With the geometric arrangement of the inner circle, the beauty of the combination of Chinese and Western will come out.
The works of riddle show more vivid and interesting visual meanings. The charm of eastern and Western aesthetic integration is clearly displayed on the T stage of the 2020 spring and summer fashion week in Milan.
As the world's costume art hall, the elements of Milan show are likely to lead the fashion trend in the next few seasons. The design elements of the mystery show may soon become the new fashion vane.
It is worth mentioning that the mystery show design and past mystery show production is both a breakthrough and a heritage, and will be launched online at home and abroad. Consumers can buy the fashion trend of the mystery show fashion week in Tmall flagship store, meow street and offline Yintai brand store.
At the same time, inspired by this Milan fashion week's activities, enigma brand will also open campus model recruitment activities and Tmall series activities.
expect Mystery show brand We can continue to lead the fashion trend and lead local brands to shine in the international market.