On the evening of September 24th, many celebrities and fashion celebrities were assembled in the West Bank Art Center to attend the annual festival of joy, which was jointly built by the international group.
In this event, five new brands of TEENMIX, TATA, BASTO, BELLE and STACCATO are unveiled, but the biggest attraction is the "international footwear design fund". This is the first domestic fund to support shoe design, launched by the international, ELLE China, and three party partners. The aim is to encourage creative design so that consumers can experience more diversified footwear products. ELLE China, as a media strategic partner, will provide important support for the fund in the recruitment of creative talents and the dissemination and promotion of footwear design.
That night, the company also launched a "joint plan" to combine the brand matrix and resource advantages of the international fashion industry group with the global marketing scenario with ALI platform as the core, together to create a fashion consumption upgrade for the footwear industry, and to radiate the Z generation crowd and sink market.
The preparations for more than 3000 hours by 100 performers and the addition of Broadway choreographers have created an innovative fashion show for this event. The dance drama revolves around "Explore The Colorful World", "Walk the way of love", "Never Enough", "love", "five points", "a small girl," the theme of the show, tells of a young girl starting from the flower season, exploring the road of love is also exploring herself, crossing difficulties, constantly upgrading, step by step refinement, and ultimately achieve a brilliant self.
The art space exhibition area is also set up at the scene of the grand ceremony, which sets up the major brands under the BELLE international, and shows the brand new brand image and the new autumn winter products.
Source: Gorgeous writer: Wang Junyang