BVM, The Fashion Group, Sells Its Knitting Brand Les Copains To The Textile Family Zambelli

Recently, the Bandiera family of BVM group, the parent company of Les Copains (LAI), sells the former to the local textile family Zambelli Holdings Super Srl through agreement.

The news about the agreement came from the local media but did not disclose more details. The Les Copains brand declined to make a statement. After the sale of Les Copains, the liquidation crisis faced by BVM was lifted.

Under the initial contract, 43 of the Les Copains brand and 75 employees will be transferred to Super Srl, which is jointly owned by Rodolfo Zambelli and its sisters and mothers. However, the remaining 32 employees will receive a compensation from the company and will be dismissed until September 25th. The deal also includes the transfer of BVM American subsidiary BVM USA to Super S.r.l, which manages 16 stores on the other side of the ocean, which are mainly located in Saks Fifth Avenue department store.

It is reported that the Zambelli family also operates Bruno 's textile company in the area. The Les Copains brand and BVM group were founded in 1953 by entrepreneur Bandiera Mario, and its inspiration comes from the Les Copains (Hello, friend) program of the popular French radio station. The founder, who died in October last year at the age of 87, had a very intimate relationship with Alberto Zambelli, a Bruno s textile company.

Before this summer, a German fund appeared in the list of potential buyers of Les Copains, and then the fund chose to withdraw. The baton was then passed to the Super S.r.l, the sole bidder of the field (the company has been a supplier of Les Copains for more than 40 years), and the receiver needs to ensure the continuity of the brand's production and employment in the area.

Les Copains's sales in 2018 are estimated to be between 18 million and 20 million euros. Super S.r.l. needs to support the brand's restart plan after takeover. In February, the brand announced a series of plans, including more efforts to focus on the brand itself, expand the business network layout of new markets, and consolidate the already covered market.