The Hong Kong Stock Market'S Stock Price Suddenly Flicker.

After the cancellation of listing of the rich and precious birds, the dilemma of the other shoe king also made the market sob. In September 27th, the sudden collapse of Hong Kong stocks and international trade suddenly dropped by more than 47%, the biggest decline in twelve years. In terms of performance, the company has been losing money for 4 consecutive years, and the total loss has exceeded the market value.

Share price plummeted over 47%

In September 27th, the share price of Hong Kong stock International (00210.HK) suddenly broke down in the afternoon, and the cliffs fell, which was once over 47%, the biggest decline in twelve years. At the close of the day, the international market fell 36.84%, to HK $0.3 per share, with a market value of only HK $495 million, which was 97% higher than the peak.

On the previous day, the international stock market rose sharply, rising 28% at a time, and saw a record high of HK $0.48.

The sharp rise in stock prices came from a news of personnel adjustment. In September 26th, the international announcement announced that Han Bingzu was an independent non-executive director of the company, the chairman of the audit committee, the Remuneration Committee and the nomination committee, and has been effective since September 25, 2019. Han Bingzu has entered into a contract of appointment with Han Bingzu. He served as a director for three years, with an annual remuneration of HK $396 thousand.

Public information shows that Han Bingzu has previously served as an independent non-executive director of sipping nursing management (China) Holdings Limited, building blocks Group Limited and 31st Degree International Limited, and chief financial officer of Kappa parent China trend (Group) Limited.

In April this year, he told the media that in recent years, the market has already extended to the sports and leisure market. In the mid-term earnings report of 2019, the company said it is increasing investment in product development and launching more fashionable footwear.

However, after second days of inflation, the International Union sped up the gains. The analysis points out that it may be related to the huge sell-off of profit making funds on the previous day.

In fact, after the international stock price rose to a peak of HK $11.172 in April 2012, it fell all the way. Especially since the end of 2014, share prices have gone downhill. In July 9th of this year, the international trade company had a low of HK $0.15.

Decline in performance for 4 years

The stock price is not strong, and it has nothing to do with the performance of losing money.

Founded in 1987, it was listed on the Hong Kong Stock Exchange in 1995. Once, I once climbed the throne. In 2004, 1 of China's 5 pairs of women's shoes were imported from China. In the best performance period, in the 1 years, we can sell 50 million pairs of women's shoes, sit for the first brand in the mainland for 5 years, and the market share is nearly 20%.

However, brilliant times seem to be transient. Since 2013, its revenue has declined year after year. From 2013 to 2018, the operating revenue decreased by 0.78%, 0.87%, 19.09%, 22.4%, 19.86% and 20.8%, respectively.

Since 2015, its performance has been bogged down in losses and its losses have gradually expanded. In 2015 -2018, the net profit of shareholders of the company was HK $-3.79, HK $-8.19, HK $-7.34 and -9.94 billion.

In September 10th, the international company disclosed its semi annual report, operating income of HK $1 billion 413 million in the first half of this year, a sharp decrease of 37.79% compared to the same period last year, and net profit loss of HK $390 million, narrowing compared with HK $493 million in the same period last year. According to statistics, as of the first half of this year, a total loss of 2 billion 878 million yuan in 4 and a half years, the total loss is close to its market value of 6.5 times.

In fact, we can see that the problem is not only the profit figures in the financial reports, but also the number of stores. It is understood that the shop has closed over 2/3. According to the annual report of the calendar year, at the end of 2014, the company had 6402 entity stores (of which 89.78% were direct stores and 10.22% were franchised stores). As of the first half of this year, there were only 2075 stores in the company, which closed 4327 stores in the peak period, down 67.59%, and closed 2.6 stores a day.

The "fall" of the king of leisure shoes

In fact, in the industry of casual shoes, the plight of the company is not a case. Just last month, another "shoe king" bird of fortune was cancelled.

Fortune bird went to Hong Kong in 2013, and its revenue and net profit showed a steady growth trend in the first three years. Financial data show that from 2011 to 2013, the growth of fortune bird performance was strong, and the net profit in three years reached 376 million yuan, 474 million yuan and 617 million yuan respectively. However, since 2015, its revenue and net profit have declined to varying degrees, until the first half of 2017, the net loss was about 10 million 884 thousand and 500 yuan.

Seeing the sustained decline in performance, in September 2016, the bird announced its suspension. This stop is three years. Since then, the rich birds have arranged the resumption plan according to the progress of bankruptcy reorganization, but they have not died. The birds also tried to save themselves. Since 2015, fortune bird has extended three children's shoes, clothing, finance, real estate and mining industry. However, the "16 riches and honour 01" and "14 riches and birds" two bonds issued by rich birds have substantially defaulted, involving a principal amount of up to 2 billion 100 million yuan.

In August 12th, the bird issued a notice that the stock exchange sent a letter to the company on August 9, telling the company that the final date of the listing was August 23rd and the listing status of the shares will be cancelled at nine a.m. August 26th. Before the suspension, the shares of fortune bird were quoted at HK $3.88 / share, with a total market value of HK $5 billion 189 million. With a debt, the rich and precious birds withdrew from the capital market.

As a matter of fact, in recent years, the number of shoe companies such as "Guai" and "guinen bird" has declined, and net profit losses have been serious. While the sports shoes giant, the Chinese market revenue of 2018 is increasing.

Today's "national tide" has suffered a huge loss of 3 billion, but in just a few years to fight a beautiful battle, not only billions of dollars in revenue, but now half profit has nearly 2 times. According to the financial report, in the first half of this year, the revenue amounted to 6 billion 255 million yuan, an increase of 32.7% over the same period in 2018, and the profit of equity holders was 795 million yuan, up 196% from the same period last year.

Data show that in 2014 -2016, the total consumption of domestic sports shoes increased from 68 billion 600 million yuan to 92 billion 800 million yuan, the compound annual growth rate reached 16.31%, and footwear consumption increased from 20.1% to 25.7%. Both he and he have played a beautiful "turnover", which is inseparable from the market's preferences. But the rich birds and the birds did not catch the "Sports" express train.

It is worth mentioning that the three big players in the casual shoes market are not only rich, but also lucky. In July 2017, 1880.HK announced its withdrawal from the HKEx. However, in September 8th, the international sports business line and its wholly owned subsidiary, Tao Po international, were listed on the Hong Kong stock exchange. According to Tao Bo international prospectus, at present, the members of the top executives hold 46.36% of the international shares and 44.48% of the shares.