Shop decoration must see
The direct criterion for measuring store design is the quality of merchandise sales. Therefore, making customers the most convenient, intuitive and clear touch is the primary objective. When receiving a store interior design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of various human design elements to highlight the shape and personality of the merchandise, but not to win the competition. The analysis of commodities can start from the following points.
First, the size and type of commodity type: How big is the size of the same kind of merchandise, for example, the instrument store has both the huge piano and the exquisite harmonica, while the bookstore and the optical shop have the same specifications. This kind of amplitude of variation causes different sense of space, and the products with large change range are rich in display, but it is also easy to cause confusion. When designing, we should emphasize order and reduce artificial decoration elements. Goods with a small change range are arranged in neat order, but easy to fall into monotony. When designing, they should pay attention to changes and increase decorative elements.
Second, the form of commodities: The shape of the same commodity changes more, the space feels lively, but it is also easy to mess up, such as toy stores. If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull. For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest. Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere. In addition, the shape of commodities is also changeable. For example, clothing stores use models to create colorful images. Models are often the main elements of a fashion store.
Third, the color of goods and texture : The color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible. In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and translucent features to attract customers.
Fourth, commodity groups and individuals: Does the commodity have a great influence on customers' purchase in the form of groups or individuals? Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation. Asymmetric group processing will give people the impression of "rush". As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.
Fifth, the character of commodities: The character of a commodity determines the style of interior design. The same is the fashion store. The elegance of the high-end women's clothing store is quite different from that of the casual store. The harmony between interior design style and management characteristics is directly related to the sale of goods.
Two. Consumer behavior psychology and store interior design
First, consumer behavior and psychology in stores.
Business Psychology divides customers into three categories. Purposeful shoppers. They have purchasing goals before they enter the store, so they are focused and clear-cut. Second, selective shoppers have certain attention to the goods, but also to other goods. They walk slowly, but their eyes are more focused. (3) Aimless visitors who go to stores have no definite goal, slow pace, lack of focus and irregular action.
The proportion of three customers in different stores is different. The industry that names the purchase, for example, many customers who receive the drugstore are purposeful shoppers, and the interior layout should be functional first. Customers choose to buy industries within a certain range, such as stationery stores, food stores, etc. Design should pay attention to order and order. Compare selected industries, such as boutiques, jewelry stores and toy stores. The design should make the space environment attractive. Through tracing investigation, we can draw the customers' action trajectories in different types of stores, which can provide a basis for interior design.
The psychological activity of consumers when shopping is a comprehensive reflection of their own needs and objective effects. The objective of our research is the impact of external environmental stimuli on customers. The following are the stages of the psychological process of consumer buying activities.
Generally speaking, when consumers enter stores, most of them go through a series of psychological processes, though sometimes not so obvious. In store interior design, we should aim at the series of psychological activities of consumers to formulate countermeasures so as to enable him to successfully achieve shopping activities.
Second, cognitive process and visual psychology.
From the above analysis, we can see that the beginning of a series of psychological processes is "attention", which requires that commodities should have a certain intensity of stimulation to be perceived. According to the principles of visual psychology, we can take the following countermeasures:
Enhance the contrast between merchandise and background. There are many kinds of visual information in the store, so people can only choose a few to identify objects. According to the principle of visual psychology, the larger the difference between object and background is, the easier it is to perceive. It is easy to see objects with color on the background without color, and objects that are easy to notice in dark background. For example, in the interior design, use dim colors and low lighting, and use the light to cast light onto the merchandise.