The Joint Venture With The East Hundred Group Came To Create A Unique Joint Name.

The "ANTA * DONGBAI" joint air cushion children's running shoes, which are equipped with black technology, are officially released.

Marvel, NASA, CocaCola,... IP, who joined hands with a large number of big brands, has gone further and further away on the road of brand joint name.

In October 1st, the children's flagship store opened in the East 100 center, and launched the "ANTA DONGBAI" joint air cushion children's running shoes with the cooperation of the east group. It not only integrated into the design elements of the three square and Seven Lanes in the East hundred coordinates, but also carried out the black technology, such as "A-PROOO storage capsule" and "HABU fast buckle button", so as to create exclusive children's trend.

　　 Science and technology create a unique joint venture

Recently, as the first Chinese children's sports brand to ascend the fashion week, it has once again refreshed the public's impression of this country's brand. This brand designer has continued to work in conjunction with the Dong Bai group's children's shoes.

The East hundred joint shoes shoes outline the silhouette eaves of the Ming and Qing architectural complex, and they are known as the "Ming and Qing Architecture Museum", and also the three square and seven lane of the East hundred group coordinates. With the shoes, the "lucky state" blessing card shows the children's advocating "cool growth" and implies "blessing" for their children.

As a professional sports brand, it has a strong advantage in children's technology patents, and has used many "black technology" without being stingy. For example, the bottom of the children's shoes is equipped with the "A-PROOO accumulator capsule" independently developed by the science laboratory. The airbag distribution structure is designed according to the step test pressure distribution matrix, and the storage pipe is used to form the whole midsole damping unit. While improving the visual effect, it can also save energy consumption from the mechanics and bring comfortable foot feeling.

In order to solve the big problem of children's shoelaces, the joint HABU specially used the fast belt lash knob system to control the tightness of shoelaces and facilitate quick wear and tear. In addition, the body of the breathable mesh is matched with the reflective strip running through the whole shoe surface streamline, which can make colorful lights in the darkness and make children safer when walking at night. All kinds of ingenuity have made the joint venture more valuable.

　　 Brand + two big group tide circle hand in hand

On the day of the opening ceremony of the flagship store in the East hundred center, Xie Hao, the popular child star "guitar without shadow", also showed up a pair of children's running shoes jointly developed by the two major groups to receive the exclusive blessing from "blessed state" and interact with small fans with handsome children's clothing.

In fact, for many Fuzhou people, "Dong Bai" is the IP that collages the city's memory. It is not only the first department store, but also a brand that constantly leads the trend of the city. Especially since 2017, along with the opening of the subway and the return of the king of the East Jie Kou business circle, the business of the East hundred businesses upgraded and upgraded has injected more energy into the city.

Similarly, it has grown into the world's third largest sports brand with its "never stopping" creed and constant innovation and breakthrough. During the opening ceremony, the "ANTA * DONGBAI" joint air cushion children's running shoes launched by both sides were sold well.