In The Autumn Of October, Ningbo Will Play The Strongest Voice In Fashion.

Explore and exchange how to innovate publicity methods to enhance the brand influence of Fashion Festival.


2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival will be held in Ningbo in from October 24th to 27th. Recently, reporters learned from the 2019 Ningbo Fashion Festival Organizing Committee that the fashion festival will focus on enhancing the brand influence of Fashion Festival and creating a "net red" festival to better promote the upgrading and development of Ningbo's fashion industry and boost the construction of Ningbo's famous fashion city.


According to Yang Jie, executive director of Fashion Festival Organizing Committee and chairman of Hua Bo exhibition company, the fashion festival will be transformed from three aspects:


From 1 to 4


Deducing the new trend of fashion development


The exhibition is more abundant.


After the fashion festival is upgraded to a fashion festival, the exhibition is more rich and closely related to the theme of fashion. Besides, there are three fashion industries including clothing and accessories, bags and leather goods, home textiles and home furnishing. From the perspective of exhibition function, it shows the five fashion ecological functions of Ningbo's fashion achievements, Shi Shangpin, fashion support, fashion consumption and fashion base. This year, for the first time, the 600 square metre "fashionable Ningbo Theme Pavilion" will be set up at the threshold of hall 1 of the Convention and Exhibition Center. The main line is "from the hometown of red tailors to the famous fashion city". Through the creative expression of Hong Bang legend, tide people interaction and net red card, we will carry forward the spirit of Hong Bang tailoring artisans, disseminate the fashion culture, look forward to the vision of the construction of the famous fashion city, and unite the centripetal force of the development of Ningbo fashion industry.


Enhance enterprise participation


YOUNGOR, Samsonite, Bo Yang, Ma Wei, Tonlion, Mu Gao Di, hot air, Metersbonwe and other domestic and foreign fashion brands have participated in the exhibition. There are 12 brands from the United States, the United Kingdom, Italy and other 285 countries (regions) and Mainland China. Overseas and foreign brands account for about 25% of the total number of exhibitors. In order to allow exhibitors to be able to connect with more high-quality fashion resources, industrial resources and commercial resources, the conference also set up a number of docking service areas, such as net red Live Live shopping area, media coverage live broadcast area, business docking service area and other supporting services exhibition area.


Famous brand in exhibition area


The multi fashion fashion exhibition area has gathered many famous fashion brands, including fashion men's wear, beauty dress, colorful children's wear, high-quality OEM/ODM and independent designer brand.


Fashion accessories exhibition areas choose shoes, shoes, neckties, scarves, glasses, accessories and other fashion jewelry and accessories.


Home textile and home exhibition area from clothing accessories, home textiles, cloth, home decoration and home products.


Bags and leather goods exhibition area brings together leather and other materials, such as shopping bags, wallets, backpacks, pull rod boxes and other creative leather brand.


Intelligent equipment and technology exhibition include intelligent equipment and technology products that provide efficient solutions for textile and garment enterprises, including intelligent production equipment, intelligent technology, new clothing materials, Internet service platform and so on.


Big coffee gathering in the industry


Seize new opportunities for innovation and development


Focus on Fashion Festival Main Forum


The annual forum is an important platform for enterprises to focus on the latest trends in the fashion industry, learn and exchange advanced experience, and grasp the direction of the industry. The multi industry forum of this fashion festival will be closely related to the theme of fashion.


Among them, the main forum 2019 Ningbo fashion conference is the largest and the most influential and most influential business and Cultural Forum in the past. The conference will focus on the theme of industrial fashion, fashion industrialization and fashion city construction. Yang Tai Yun, the founder of the Chinese fashion industry, the founder of the global design education platform, Lin Congying, Seyma Colin, chairman of Fujian nine herdwang group, Lin Congying, the chief representative of Italy Fashion Industry Federation, Francis, the winner of Chinese fashion design award, Wu Xuekai, chairman of Samsonite group, Li Rucheng, Samsonite (China), senior marketing director, Wu Yonghong, etc., will give expert lectures and interactive dialogues on the new trend, new format and new mode of fashion industry development, and explore the industry trend and innovation.


Focus on Fashion Festival Forum


2019 China fashion buyers conference will release annual fashion consumption trend report, maximize the resources of garment purchasing, and the docking activities between buyers and suppliers will be more targeted. At present, more than 220 purchasers, franchisees, distributors and commercial complex leaders have been identified, which is 10% higher than that of last year.


2019 China Fashion smart manufacturing and Fashion Technology Summit Forum will focus on key issues such as system solutions, intelligent diagnostics, big data applications, artificial intelligence and so on.


2019 China's "fashion industry + Internet" forum and docking conference has invited guests from Hongkong Dong Lian garment industry group chairman Qian Jiang and the president of the Japanese animation and game industry federation to attend the competition. Focusing on information, new retail, smart supply chain, big data, innovation of sales channels and other topics, it will provide information and intelligence guidance and support for the deepening and innovation of industrial Internet application and "Internet +" of garment enterprises. At the same time, in the fashion industry chain elements docking activities, we will continue to improve and enrich the content in previous years.


The fashion industry chain elements docking activities will include four sub activities: Fashion talents and human resources supply and demand meeting, international buyers centralized purchasing order meeting, 100 designers Ningbo line, enterprise fashion new product and cooperation project release.


In addition, the centralized purchase order of international buyers will gather more buyers and exhibitors at home and abroad to purchase and strengthen international exchanges and dialogues. The enterprise fashion new product and cooperative project release activities will show the latest products and share the development strategy plan through on-site special events.


Upgrading of service consumption


Cultivate new vitality of fashion consumption


Fashion consumer sector activities


This fashion festival has set up a fashion consumption section. There are not only rich online shopping festivals, but also rich offline experience activities, including 2019 Ningbo fashion Carnival and two live broadcast of the ten fashion websites in China. Among them, 2019 Ningbo fashion Carnival will be held in October 21st to create the fashion experience week of the whole city. At the same time, the fashion consumption map of Ningbo will be set up. It will be presented in the hand drawn form of Ningbo's major fashion business complexes, fashion feature blocks, and local native brand factory shops. It will be linked to one line through one by one, thus forming a face, mining fashion genes and creating a fashion atmosphere.


The ten major fashion network red live broadcast will be held in hall 2-3 of the exhibition center on October 24th -25, and 10 network anchors will participate in the live shopping activities of La Natsu Bell's women's wear, sadi women's bag, Bosideng down jacket, Danish Hummel hornet tide brand and so on. The 8 brands of Boyang and AI FabI participated in the event.


Fashion creative plate activities


The activity of fashion and creativity is also a new upgrade, including the release of fashion trends and the two activities of China's textile fashion trends in autumn and winter in 2020/2021. Among them, the fashion trend will be set up for the first time in the multi function hall of the Convention and Exhibition Center Conference Hall. The fashion show and the second KFIP children fashion culture week will be held respectively. Famous schools, famous enterprises and famous teachers will hold 21 shows, 9 more than last year. The fashion trend of 2020/2021 autumn and winter textile fabrics, which is hosted by China Textile Information Center, is released at No. 3 hall of the exhibition center. The number, quality and adaptability of the fabrics will be further enhanced, leading to the fabric guarantee for the development of fashion apparel industry. The China Textile Information Center will arrange professional site docking to provide services for Ningbo fashion and fashion enterprises and exhibitors.


Ye Zhigang, director of the consumer products industry department of Ningbo economic and Trade Bureau, pointed out that during the "13th Five-Year" period, Ningbo, as one of the three pilot cities of the "famous fashion city" in Zhejiang, will face significant opportunities. The fashion festival in Ningbo is an important starting point for the development of the fashion industry in our city. The fashion festival is of great significance to help the development of Ningbo's fashion industry during the 13th Five-Year period and to promote the internationalization of Ningbo's cities. At the same time, in the textile and garment industry to the "innovation driven technology industry, culture led fashion industry and responsibility oriented green industry" transformation trend, this year will "Ningbo clothing festival" upgrade to "Ningbo Fashion Festival", not only the change of name, but also the change of thought and connotation, hope that media friends can dig out the highlights and characteristics of this fashion festival, help Ningbo fashion industry and Ningbo Fashion Festival.