Home >

Nearly 7 Hundred Million Of The French Women'S Clothing Brand IRO Has Opened Shop In The High-End Shopping Mall Next Year.

2019/10/16 11:59:00 80

GraceIRO

In October 14th, Shenzhen's Limited by Share Ltd announced that the company would acquire 43% of ADONWORLDSAS's stake in the company through its wholly owned subsidiary, Dongming international investment (Hongkong) Limited, with a transaction price of 89 million 500 thousand euros (697 million yuan). After the completion of this transaction, the company will indirectly hold ADONWORLDSAS100% equity and indirectly hold IROSAS100% equity.


He said that at present, ADONWORLDSAS57% has a stake in ADONWORLDSAS, and ADONWORLDSAS owns IROSAS100% stake. IROSAS and song are holding 20% and 80% of eno fashion, respectively. He will indirectly hold IROSAS100%'s stake through his wholly owned subsidiary, Qianhai Shanglin, Dongming international and sun company ADONWORLDSAS, and will directly and indirectly share the 100% stake in eno fashion through Qianhai Shanglin, Dongming international, ADONWORLDSAS and IROSAS, so as to realize the 100% global control of IRO brand.


The remaining stock of IRO is based on the good momentum of rapid development of the brand and the important strategic consideration of creating the future global operation of the group. As the first global brand of the group, a comprehensive control of IRO will not only help the company's advantageous resources, such as channels, brand promotion, supply chain and operation resources, contribute more effectively to the global development of the brand, but also provide a practical basis for how the company can truly layout the global business.


It was learned that the company has said that it will complete the acquisition of IRO shares this year and speed up its opening up in 2020. Public information also shows that ADONWORLDSAS is the parent company of IROSAS, while IRO is the brand of French light luxury clothing designer, and is the main fashion woman product. IRO was founded in Paris in 2005. The brand was launched in New York and Paris. It established the international gene from the early stage of growth and provided the location of the French luxury designer clothing brand for the young urban fashion modern family.


IRO is a young and fashionable designer brand in French cities. With "streetgirls&fashionablewomen" as the design concept, we pursue the simple style of street feelings, including men's and women's clothing, and fashion women's wear products. IRO is known for its young innovative, skilful and concise French design, mostly using old leather, cashmere, silk and other materials to create a series of street punk style and Paris fashion inspiration design, strong identification. Among them, cool leather jackets, dresses and casual T-shirts are especially popular with celebrities and fashions.


After more than 10 years of development, as of now, IRO has grown into an international brand and has entered 50 countries through various channels. IRO takes its birthplace as the center of France, and sells in many countries and regions such as the United States, Germany, the United Kingdom, Spain, Denmark, Korea and many other countries. Paris's old Buddha's, Paris spring, LeBonMarche and other shopping malls have opened stores.


He owns the IRO brand's global ownership and fully dominates its regional business development in mainland China.


In April 2017, IRO, the first store in mainland China, opened in Shanghai's Hong Kong Plaza. At present, brand shops are distributed in high-end shopping centers such as Beijing SKP, Shanghai state gold center, Shenzhen the Mixc, Nanjing De Ji and Wuhan Guoguang. As of June 30, 2019, IRO has opened 18 terminal stores in China, and has opened 53 stores worldwide.


IRO brand's global business income in 2018 was 567 million 53 thousand and 700 yuan, of which China's operating income was 38 million 905 thousand and 700 yuan, an increase of 336.85% over the same period last year. In the first half of 2019, the IRO brand apparel business income in China was 37 million 765 thousand and 500 yuan, an increase of 208.19% over the same period last year. As of the end of the reporting period, the IRO brand realized main business revenue of 343 million yuan, an increase of 35.32% over the same period last year. During the reporting period, the total number of IRO global direct shops totaled 53, and the total number of Direct stores in China totaled 18. In the IRO reporting period, 5 new stores were opened in China, and the main business revenue was 37 million 760 thousand yuan, an increase of 208.19% over the same period last year. Meanwhile, the same store sales increased 32.03% over the same period last year, while terminal sales increased explosively, and the synergistic advantage of multi brands was obvious.


In the future, IRO will accelerate the expansion of the core business circle of the first tier cities and gradually increase the market share of the brand in China. At the same time, it will strengthen the control and integration of international business and play the synergy effect of brand.


As early as June 2016, he signed a share purchase agreement with the fossing song, planning to buy 16% of his stake in Shanglin in Qianhai, while the former Marine forest held 57% of ADONWORLD shares. After the completion of the transaction, he held a 65% stake in Shanglin, Qianhai, and gained control of Shanglin in Qianhai, thereby gaining the controlling power of IRO company.


With the completion of this transaction, it will indirectly hold IROSAS100%'s stake through its wholly owned subsidiary and sun ADONWORLDSAS. In this regard, the acquisition is an important strategic consideration for the future global operation. IRO, the first global brand of the group, also provides a practical basis for the company to truly layout the global business.


In recent years, it has continued to expand its brand matrix through foreign investment and acquisitions. As of the first half of 2019, the company has 7 fashion brands. Continued mergers and acquisitions also provide a strong boost for the company's own performance. In 2017, under the implementation of multi brand strategy, the company's revenue reached 2 billion 52 million yuan, a sharp increase of 81.23% over the same period last year, and a net profit of 302 million yuan, a 61.86% increase over the same period last year.


With the gradual rise of the consumption power of young consumers and the development of various new communication channels, these differentiated overseas brands are gradually being recognized by consumers. Since its listing, the brand of EDHardy has attracted the most attention from its own unique style to consumers who are pursuing the trend. The development of revenue from 260 million in 2016 to nearly 500 million in 18 years has become an important boost to the development of the company.


At present, the public can see that IRO and the newly acquired self-portrait are increasing rapidly, and are expected to become the main driving force for the future growth of the group. IRO has continued to improve in China recently, and sales have increased significantly. At the time when the attention has been greatly improved, gleth night hopes to accelerate the expansion of IRO's penetration in the core cities of the first tier cities, and accelerate the expansion of the brand sales scale with the help of the current heat.


Although Self-portrait has just started expanding through the establishment of a joint venture company, the brand has attracted wide attention in China due to its unique design style. At home and abroad include Xun Zhou, Amber Kuo, Rainie Yang, MirandaKerr, ElizabethBanks, KristenStewart and other Chinese and foreign female celebrities have appeared in the red carpet and the major awards ceremonies and other important occasions. DashaZhukova, a Russian American oil heiress and billionaire, is wearing a Self-Portrait and knee dress with a price of only 2000 yuan, heading into the wedding hall. At present, they are all sold in China in the form of wholesale stores (such as the Department of general merchandise). In the future, with the opening of the joint venture company, grace will start to accelerate the opening of stores with the potential of the brand.


Ma Li believes that these brands with unique design, distinctive characteristics and meeting the needs of young consumers are expected to provide more new choices for consumers online under the help of the resources advantage of the domestic shopping center channel and supply chain in the case of the sharp increase in the attention of young consumers. In the era of homogenization of channel brand in shopping mall, the rapid expansion of shopping centres that focus on young consumers and represent the future will be realized.


At present, there are 7 high fashion brands under the banner of ELLASSAY, including the Chinese high-end fashion brand, the German high-end women's clothing brand Laur L, the American light luxury brand EdHardy, the French designer brand IROParis, the American designer brand VIVIENNETAM, the Belgian designer brand JeanPaulKnott, and the contemporary British fashion brand self-portrait. Among them, the company owns the global ownership of ELLASSAY brand and IRO brand, the ownership of Laur l brand, VIVIENNETAM brand and self-portrait brand in mainland China, the ownership of EDHARDY brand and JeanPaulKnott brand in Greater China region (including Hong Kong, Macao and Taiwan). The brand matrix including fashion, tide brand, light luxury and net red has been formed to cover different market segments.


In the first half of 2019, the company's revenue reached 1 billion 266 million yuan, an increase of 17.09% over the same period last year, and net profit attributable to shareholders of listed companies reached 190 million yuan, an increase of 17.90% over the same period last year. As of the end of the reporting period, the company's main brand ELLASSAY has 296 terminal stores; the EdHardy brand has 174 terminal stores; the Laur l brand has 40 terminal stores; the IRO brand has 53 direct terminal stores worldwide, and VIVIENNETAM has 14 terminal stores.


Orient Securities analyst Shi Hongmei believes that relying on excellent single store quality and solid brand foundation, the future of the main brand of the song is expected to expand further through the moderate expansion of stores and single store sales. EdHardy focuses on improving single store efficiency and expanding new series of new categories. Laurel continues to expand its core business circle, and is expected to start making steady profits in 2019. VIVIENNETAM and IRO continue to promote the brand influence of designers, further verify the company's excellent multi brand operation ideas and capabilities, and lay a foundation for the growth of long-term revenue and earnings. JeanPaulKnott brand has opened its first store in Shenzhen. This year, the company set up a joint venture with self-portrait brand founder to operate the brand in mainland China, and will invest more in the future to promote its business landing. Hundred Chai electric business to maintain the expansion of the number of brands, on the basis of the core generation operation, is expected to increase logistics, content marketing, brand planning and other new profit growth point, and with the existing brand online business cooperation.


In the view of Shi Hongmei, he will benefit from the trend of domestic consumption stratification in the future. At present, domestic consumption shows more and more obvious stratification trend. High-end luxury and parity consumption coexist and flourish. From overseas experience, in the economic slowdown stage, the high-end consumption with brand superiority has relatively higher stability. In the medium and long term, the Matthew effect of the domestic fashion industry is obvious. The strong and solid operation base of the company has superimposed the experience of multi brand, multi category collectivization strategic direction and accumulated capacity, and is expected to further enhance the market share in the downturn of the industry.
  • Related reading

The World'S First! Huafang Hemp Products Won MADE IN GREEN By OEKO-TEX Eco Label

Company news
|
2019/10/16 11:58:00
154

Shenzhen Textile A Released 2019 First Three Quarters Earnings Forecast, Earnings Increased 44.81% Over The Same Period Last Year

Company news
|
2019/10/15 17:36:00
0

Huamao Shares Released The First Three Quarters Of 2019 Performance Notice, Textile Business Steadily Picked Up

Company news
|
2019/10/15 17:36:00
0

The Market Of Disperse Dyestuff Products Is Selling Well. In The First Three Quarters, Anuo Expects Its Net Profit To Be Close To 1.5 Billion!

Company news
|
2019/10/15 10:43:00
0

Xinhua First Three Quarter Or Another 200 Million Loss, Consumer Willingness To Drop This Tragic Business Leader In Fujian?

Company news
|
2019/10/14 21:46:00
0
Read the next article

李宁激荡三十年 饱含笑与泪的改革史

回首这一段从辉煌到衰败到再续辉煌的历程,李宁的改革史即是一段饱含笑与泪的成长史。