Home >

Apple'S Pricing Strategy Works, Additional Orders, Consumer Electronics Industry Chain Performance Counter Attack

2019/10/16 15:53:00 0

StrategyOrderConsumptionElectronicsIndustry ChainPerformance

The earlier consumer electronics industry chain, which was once in the doldrums, concentrated on its performance in the three quarter of this year.

As of October 15th, Wind data showed that 1622 listed companies in the A share market disclosed the three quarter forecast for 2019, including 200 Shanghai listed companies and 1422 Shenzhen listed companies.

Twenty-first Century economic report reporter found that the three quarter, the electronics industry rebounded strongly, the industry's 138 disclosure of the three quarter earnings forecast of listed companies, 80 companies performance preview, accounting for nearly 60%, including 12 losses, 61 increase in performance and so on.

Among them, the consumer electronics industry chain is the most amazing, many of the first half of the year's performance is flat or even a loss of business, the strong rebound in the third quarter, a hundred times the growth.

It is worth mentioning that before this, due to the decline in demand for smart phones worldwide, the consumer electronics industry chain was caught in the cold winter. Just in the past 2018, many smart phone industry chain enterprises even appeared the phenomenon of "exploding thunder", and some leading enterprises' performance was declining rapidly.

For the reason why the consumer electronics industry is getting warmer, in October 15th, an electronic industry analyst from a medium-sized brokerage in Shanghai said: "the main reason is that the demand for iPhone 11 is better than expected. Apple has seen some additions, but the reasons for the growth of the company's performance are also different."

"For example, Xinwei communications is mainly in the three quarter of the new Apple Wireless charging orders. The main apple's back cover technology has changed and unit price has been raised." in addition to Apple's (sales promotion) factor, it is mainly due to the synergy effect generated by the integration of various subsidiaries. The analysts pointed out.

Consumer electronics intensive "counterattack"

In the second half of the year, major mobile phone manufacturers launched new products, which led to more than half a year's adjustment of the consumer electronics industry chain listed companies to usher in performance recovery.

According to Guosheng securities data, according to the Jingdong mall releases the first sale of Jingdong iPhone new products, the sales volume of iPhone 11 series increased by 480% over the same period last year. During the national day, apple asked suppliers to increase the output of iPhone 11 by 10%, while the sales of HUAWEI Mate30/30 Pro 4G reached 1 yuan in the first 1 minutes, and the sales volume had broken through 1 million units in the Chinese regional market for 3 hours.

According to Nikkei news, Apple has told suppliers to increase the output of the new iPhone 11 series phones by up to 10%, and the performance of the consumer electronics industry chain has risen sharply.

According to incomplete statistics, 18 of the 27 apple industry chain companies that have disclosed three quarterly reports in 2019 have achieved positive growth in performance, and 6 of the 100% companies have increased their performance. In addition, many listed companies performed fairly well in the first half of the year, but they broke out in the third quarter.

The most typical example is bluish technology. In the first half of this year, the operation revenue of blue science and technology reached 11 billion 359 million yuan, a slight increase of 4.27% over the same period last year, but net profit loss of 156 million yuan, a decrease of 134.12% compared with the profit of 458 million yuan in the same period last year.

However, in the three quarter, the blue science and technology achieved astonishing counter attack.

On the evening of October 11th, blue technology released the three quarter earnings forecast for 2019, showing that the company expects to make profits of 1 billion 243 million -12.73 billion yuan in the 7-9 months, an increase of 105%-110% compared with the same period last year. This change led to the loss of blue science and technology achievements in one fell swoop, and the company forecast the total profit in the first three quarters of 1 billion 87 million yuan -11.17 billion yuan, an increase of 2.05%-4.90% over the same period last year.

From October 10th to October 14th, the three trading days of blue science and technology rose by more than 24.68%. In October 15th, after the opening of blue technology, the stock price dropped, but it still rose 2.15% on the same day, and the highest price reached 14.50 yuan in the intraday share price.

In the description of changes in performance, blue technology first pointed out: "before and after the third quarter of 2019, the major consumer brands of global consumer electronics have released a new generation of high-end smart consumer electronics products, and the market sales have been warming up."

In addition, LAN Si technology also revealed: "companies in the smart phone, smart wearable devices, tablet computers, notebook computers, integrated computers, smart home appliances, smart cars and other business sectors have achieved high quality growth, the main production parks in the third quarter have entered a full load running state."

It also benefited from Apple's mobile phone sales and the improvement of its performance. It also had Xinwei communications. The company released the first three quarter earnings forecast, and expected to achieve a net profit of 810 million -8.4 billion yuan, down 2.58%-6.06% compared with the same period last year, but the net profit in the third quarter reached 441 million -4.71 billion yuan, an increase of 3.82%-10.87% over the same period last year.

Xinwei communications pointed out: "with the arrival of the peak season of consumer electronics industry, the company's business is gradually increasing in the second half of the year, and the third quarter's profit level has reached a new high in the single quarter."

Guo Jin securities electronics industry analyst Tang Chuan pointed out: "despite being criticized for lack of innovation, but under the stimulation of the price reduction strategy, Apple's new machine has achieved impressive sales results. From the current structure of the new aircraft consumers can see that Apple phone demand potential still has great room for excavation. The over expected growth in the sales volume of iPhone 11 series is expected to drive the gradual recovery of the performance of the listed companies in the apple industry chain.

Will welcome performance turning point

Although Apple sales exceeded expectations, the economic news reporter noted in twenty-first Century that, overall, the overall sales volume of domestic mobile phones in the first three quarters of this year is still slightly down compared with the same period last year.

According to the data released by China information and Communication Research Institute, in 2019 1-9, the domestic mobile phone market overall shipments 287 million, down 5.7% compared with the same period last year, of which, in September, the total volume of domestic mobile phone shipments was 36 million 236 thousand, down 7.1% from the same period last year.

"Because the tide of 5G mobile phone hasn't started yet. The three and fourth quarter is the peak period for stocking the consumer electronics industry chain. This year's three quarter cash results mainly come from Apple's initiative to cut prices, which has driven some consumers' demand for replacement, and has prompted apple to add orders to major suppliers. In October 15th, a TMT researcher from a private equity firm in Southern China said.

However, judging from the anticipation of the future, many market participants believe that the consumer electronics industry has entered the turning point. With the advent of the 5G replacement tide, the V cycle is expected to reverse on the industrial cycle, and the high growth expectation of the leading enterprises will continue to fall.

"We think the bottom is to stay in this position, and it should not go down again, because now Apple's sales are good, so (consumer electronics industry) should go up after this position, now this stage has reached the turning point, next year is the first year of 5G mobile phone, will usher in a new performance explosion point." The analysts pointed out.

The TMT researchers also pointed out that "the peak of 5G handset replacement will start in 2020. At this stage, the leading enterprises will benefit from the skilled technology and the decline of 5G mobile phone costs, and the shipments of 5G phones will also increase significantly."

 

  • Related reading

Overseas Institutions Seek To Seek Sole Proprietorship Dealers In China: Joint Ventures Are Hard To Get Rid Of, But Domestic Challenges Remain.

financial news
|
2019/10/16 15:53:00
0

The Proportion Of Foreign Shareholding Fund Companies Is Liberalized. Joint Venture Raises The Stake Change.

financial news
|
2019/10/16 15:53:00
0

In The First Three Quarters, China'S Outbound M & A Transactions Fell To A Low Level Of Nearly Ten Years.

financial news
|
2019/10/16 15:49:00
0

US Sanctions Worsened, Turkey Reappear Shares Debt Triple Kill

financial news
|
2019/10/16 15:49:00
0

The Most Stringent Rules To Reduce ETF Change Or No Longer

financial news
|
2019/10/15 11:33:00
2
Read the next article

Overseas Institutions Seek To Seek Sole Proprietorship Dealers In China: Joint Ventures Are Hard To Get Rid Of, But Domestic Challenges Remain.

Brewing wholly owned securities licences is becoming the demand of some foreign institutions.