Home >

Textile And Garment Industry, Electricity Supplier (Net Red) Live Training Class Ended.

2019/10/21 17:13:00 0

Textile And ClothingElectricity SupplierNet RedLive BroadcastTraining

Introduction: where there is traffic, there is a market. In recent years, Taobao, jitter, quick hand, pepper and other webcast platforms have focused on "cash flow", and the new marketing mode of "live + sales" has been accepted by industry operators quickly. How to make use of the advantages of source sourcing, logistics, business development, information depression and other advantages to achieve "net red live", and tap the potential of short video and live broadcast in the sales field of textile and garment industry has become a hot topic in the industry. Especially in the coming 5G era, the production and marketing mode of the textile and garment industry is also facing a new round of changes. "Live + business" is subverting the concept of traditional electricity providers, and also spawned the "net red economy", becoming the economic growth point in various fields.

With the advent of the 5G era, how can we use the "self media" to spread the brand wider, make consumption more sticky, and make goods sell better? On October 17~18, sponsored by the China Textile Industry Federation "textile and clothing weekly" magazine, "embrace the new mode - the textile and garment industry electricity supplier (net red) live training class" officially opened in Keqiao's long hair business center.

The activities are guided by the China Textile Industry Federation, sponsored by the textile and clothing weekly magazine, CO sponsored by the long hair business center and CFU creative fashion alliance. Xu Feng, executive vice president and editor in chief of the textile and clothing weekly magazine, Cai man, chief executive officer of long hair business center, and Pao Sen, director of operations, attended the opening ceremony.

This training course invites experts in the field of direct seeding in e-commerce to set up training courses carefully, making use of two days' time, sharing the skills of carrying goods in the clothing industry, explaining classic cases, answering questions on the spot, and grouping practical interaction, etc., so that hundreds of students from various textile and garment enterprises, clusters, markets, and electricity providers, online and offline shops will have a comprehensive understanding of the operation process and application of "electricity supplier + live broadcast" in the textile and garment industry.

Future is expected.

Industry direct broadcast drainage transformation

As the electricity supplier is moving towards three dimensions, globalization and personalization, the elements such as live broadcasting, net red and stars are becoming more and more important, and will become an important flow Legion in the next few years.

Xu Feng said in his speech, at present, net red live broadcast has become a new growth point of the textile and garment industry in the electronic business platform. Net red traffic is changing the domestic apparel industry, making the supply chain change dramatically. The future consumer market requires the supply chain to be closer to consumers and respond more quickly and sensitively to consumer demand. It can be seen that in the new mode, who can walk fast and go deep will play a very important role in the competitiveness of the electricity supplier market.

Textile and clothing weekly, as the Journal of China Textile Industry Federation, hopes that with this training course, it can inspire enterprises and brands, and better understand, master and apply the new consumption mode of "live + business", and promote enterprise transformation and brand upgrading.

Cai Man delivered a speech that the long hair business center as a textile and clothing exhibition and trade complex, with "set up" comprehensive service body to enter merchants to empower, to "collect" to lead the election to the new trend of long hair. The "boundary" will provide free access to nine long sharing businesses for the long stay merchants, one of which is the trend studio. The net red economy is ushering in an incremental market of tens of millions. As an important textile fabric cluster in China, Keqiao needs a complete ecological closed-loop system to help high-quality fabric suppliers and many second-line brands, directly connect with consumers.

Penetration of electricity providers

How to improve core competitiveness by differentiation

If 2016 is the first year of live broadcast, then 2019 can be regarded as "the first year of live broadcast of electronic commerce". At first, the once edge business operator finally formed a new outlet after the peak of Internet users' dividend. To do a good job of live broadcast content, besides the need for outstanding creativity and unique form, more attention should be paid to the underlying logic of video content: values, insights, stories, personal settings, rhythm, actions, scenes...

Ni Mian, editor in chief of "red screen business live network", combed the innovative business mode of live broadcast, short video and community traffic pool from four aspects: "self media matrix creation, maintenance, drainage, powder expansion", "live room decoration design", "lighting design for live rooms", and "optimized allocation of live broadcasting systems".

In the process of combining innovative business models, Ni believes that the positioning of their products is most critical. The location of fans is determined by fans' portraits and product attributes, such as setting up their accounts on each platform, using the same name, head, profile, and issuing similar documents; brand as the core, connecting brand to product, and establishing keywords.

Ohito, director of education and training operations and director of the director of the good clothing culture media, Wang Weiwei, based on the theme of "anchor shopping guide sales", expounds how to become a good anchor from the angles of skills, words, methods and transactions. She believes that a good anchor must have the characteristics of high EQ, ambition, rhythm, trust and expertise.

Brainstorming

Wonderful to stop.

Based on the theme of "community marketing management for live broadcast and short video service", editor in chief of the red shaping of business live network, from the perspective of "private social traffic operation", "WeChat drainage skills", "community management", "YouTube shooting transformation points", and "strangers pulling groups and attracting streams", etc. He believes that community management is for live broadcast and short video service. It needs elements such as total responsibility, recommendation method, recommendation effect, interactive title, explosive title, keyword and so on.

The theme of Hangzhou CEO series Technology Co., Ltd is "effective live content and form". He pointed out whether evaluating whether the live broadcast has achieved the desired effect, first of all, we need to understand the mode of live broadcast, whether we have completed the recognition of playing, transaction impulsiveness and the content of the project. To ensure that the audience can get to know the live play and the speed of the process when they enter the live room, the faster the speed is, the easier it is to set aside the audience, and at the same time form the audience buying situation, so that they can expect the next content. The dynamic content of live broadcast can be divided into store live broadcast mode, overseas purchasing live broadcast mode, base broadcast mode, etc. Although there are many selection modes, Mowei Jian emphasizes that world events must be made fine and attract the resonances of students present.

Net live broadcast is a product of the "new retail" mode. Today's textile and garment industry is undergoing a revolution from producer to service provider. Behind this, more is the support of big data. Excellent adult CEO and founder Li Wei take the theme of "data operation and changing content production" as the teaching theme. Why should we pay attention to data? Li Wei believes that no data, no content, data can help us understand the industry better, and at the same time find business opportunities, adjust the direction. He pointed out that the 6 major factors affecting the traffic include covers, labels, headings, time to start, the length of time to start and the number of start times.

Ni Xiaosha, artistic director of Shanghai Daren Education Information Consulting Co. Ltd., takes the theme of "2019 playing and shaking voice" as the theme, and teaches short video teaching from the perspective of "shaking the world", "trembling algorithm mechanism", "positioning, shooting and operation". A successful short video shoot includes director, Planning Copywriter, actor, camera, later stage and operation team formation and division of labor, with clear positioning and target group positioning, because the location of accounts will directly affect the growth rate, cash flow and drainage effect of fans, and also affect the output and account layout of the content.

Dry goods are full.

The nation remains mobilized for brand new endeavors.

For the trainees who participated in the training, whether they have started the live broadcast or ready to try this area, the live broadcast has already sounded the bugle, from fabric to design, from design to ready-made clothes, and from garments to sales, forming a "digital" industrial chain controlled by digital and big data. And this kind of digital industry chain is not only the data of traditional market, but to make the online number become "live". It is used for the production and R & D of fabrics, the precise design of clothing, and the production and sale of feeding lines. This is the mode of live broadcast by electronic commerce.

Some people say that the live broadcast of e-commerce will subvert the whole industry? Wang Hongtuan, general manager of Zhejiang silent way Co., Ltd., introduces the company's main products of all kinds, such as clothing, leather bags, socks and so on. Since its inception, online sales account for half of the total sales. With the live broadcast of e-commerce, it can solve the traditional textile enterprises' sales bottlenecks, inventory imbalance, low profits and the loss of customers. The company also started the business of live broadcasting business a week ago. "The biggest feeling of participating in this training class is that I learned the systematic nature of live broadcast, such as lighting, makeup, equipment, product characteristics and so on, which has great inspiration for the later development of the company."

Zhong Yuan (Xiamen) Fashion Design Co., Ltd. focuses on the design and production of new Chinese clothing, and the main family wear. He Wenhao, founder and chief designer of the company, believes that the textile and garment industry has a huge user technology and traffic basis, and the live broadcast is supplemented as a form of content, thereby increasing the activity and stickiness of users. In a sense, live broadcasting is more advanced than advertising. "Taking part in this training class has given me a lot of inspiration. According to the characteristics of the company's main family outfit, I can let my wife and children join the live broadcast team, and our whole family is doing" net red "for clothing display.

At the end of the course, the students have harvested the "textile and garment industry electricity supplier (net red) live training class certificate". However, the impact of the direct seeding on the industry is far from being stopped. For textile workers, this inspiring training on new models, new thinking and new future may open a new door for their future development.

  • Related reading

China Will Accelerate The Investment And Development Of The Textile Industry Along The Way.

Fabric accessories
|
2019/10/21 17:13:00
0

China Textile Alliance Will Promote Cooperation With Textile And Garment Industries In The Mekong River

Fabric accessories
|
2019/10/21 17:13:00
0

Shuyang Successfully Held The National Textile Industry Intelligent Manufacturing Development Forum

Fabric accessories
|
2019/10/21 15:50:00
0

Shaoxing Holds The First Quilt Skills Competition

Fabric accessories
|
2019/10/21 15:50:00
0

Lanxi Fashion Textile Creative Center Unveiled In Hangzhou

Fabric accessories
|
2019/10/21 15:50:00
0
Read the next article

China Will Accelerate The Investment And Development Of The Textile Industry Along The Way.

Gao Yong, Party Secretary of China Textile Industry Federation, said recently that China will speed up the promotion of the textile industry.