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Ann Li Fang: A Beautiful Green Fashion Pioneer.

2019/10/22 12:24:00 0

An Li Fang

There are such a group of people who know your body better than you do.


They reserve your expertise and enrich their practical experience to let you off guard. They constantly innovate technology patents, and launch underwear revolution again and again. They upgrade their underwear with a smarter and more environment-friendly supply chain. They are the Li Fang people who take "beauty" as their mission.


As a Chinese woman's underwear initiator, Ann Li Fang has designed a comfortable underwear for ladies to release their confidence and glory. As the mainstay of Chinese clothing brand, Fang Li Fang has made great innovations in the past 44 years, and has launched a number of patented technologies and inventions, personalized participation in the development and optimization of advanced international intelligent manufacturing equipment, and creating a leading template for modern production workshop.


What is most commendable is that, for many years, Ann Li Fang has carried out "green fashion" in every detail of the enterprise, not only ensuring the product's own green environment, but also ensuring the environmental protection and ecological environment of all links of production, use and treatment, healthy and harmless to the human body and the natural environment, and even the planning and construction of the industrial park, all strictly abide by the international environmental standards. From top to bottom, truly create a natural, sustainable "beauty business".


Stick to creativity and reverence for nature



When the industry increasingly focuses on "sustainable development", Ann Li Fang has long been leading the way of green fashion practice for many years. Over the past 44 years, Ann Li Fang has been adhering to the ingenuity, always holding the spirit of awe and protection for the ecological environment, and insisting on producing green eco textiles. Zheng Mintai, the founder's advanced vision and the general view of nature, as well as the insistence and dedication of an Li Fang people, laid down the green environmental protection level of the industry leading by Li Fang Fang bit by bit.


An Li Fang Shandong Industrial Park is an outstanding example of enterprises practicing green fashion. A picturesque, energy-efficient and low carbon modern garden type eco industrial park has been launched. The park is surrounded by green plants, surrounded by rivers, flowers, and beautiful appearance. It is an engineering design of energy conservation, low carbon and environmental protection everywhere.


Zheng Mintai, the founder of Shandong Industrial Park and the chief designer of the industrial park in the 2006, paid special attention to the protection and reconstruction of the park's ecological environment at the beginning of the planning industrial park. "Environmental protection is no small matter, details see Kung Fu" is the best footnote. For example, the use of natural river to dam, water storage, construction of wetlands, wide planting is built to create an environmental and ecological beauty; the implementation of ground source heat pump and energy-saving industrial buildings in the whole park has successively built intelligent energy conservation and environmental protection projects, such as floor heating, external wall Moisturizing, automatic sprinkling, skylight lighting and so on. This kind of environmental protection structure has effectively reduced air pollutant emissions, and the energy efficiency is over 70% a year, which is more than 40% higher than that of the traditional air conditioning system.


Today, the modern underwear industrial park with a total construction area of more than 180 thousand square meters has not only become a AAA industrial tourism scenic spot, but also an intelligent eco industrial park. In 2016, the intelligent distribution system, which was most proud of ANN Li Fang, was also awarded the first batch of "textile industry intelligent manufacturing pilot demonstration" by the China Federation of textile industry. It is reported that the intelligent warehouse realizes the efficient and automatic storage of goods, and seamlessly joins with sorting system. It realizes on-demand delivery, efficient distribution, and adapts to changing market demands. The advanced technology of intelligent warehousing and distribution project has reached the leading position in the world and the first in China. At the same time, the intelligent material storehouse of the Shandong Industrial Park will be fully automated and intelligentized.


2 new world of underwear


In 1975, Zheng Mintai used the bread machine to cut out the first tridimensional female lingerie in China. For more than 40 years, under the leadership of him, Ann Li Fang constantly innovating her own research and development technology. 50 patents, including three dimensional steel circle, super low heart position, no steel ring, comfortable cup, intelligent lotus cup, smart shoulder strap and soft glass, have led to 50 patents, which not only made Ann Li a technological innovation enterprise, but also established her leading position in the underwear industry.


Through the development, design and production of green eco textiles, the company has not only fully protected the health of consumers, but also deepened people's concept of environmental protection, changed consumption and lifestyle, and made green health the preferred choice for more and more people. Today, the group has eight brands, including Fang Li Fang, Feng Di Shi, Comfit, Liza Cheng, E-BRA, IVU, Andrew, LUCIE S WORLD, and is committed to meet people's needs for different levels of underwear.


In China, the underwear market still has great potential for development. In the face of the continuous awakening of the young generation's physical and mental awakening from the bondage of the "steel ring", recently, Li Fang Fang launched the innovative technology product, "soft cup 2", which was recently developed by Zheng Mintai. The introduction of the new technology made it possible to dress more comfortably than naked.


"Wow, it doesn't look like it!" This is the most evaluation given by the franchisees after their personal try. It is reported that the soft cup 2 uses patented molding technology, with three characteristics of "light, soft and thin". Compared with the conventional bra in the market, the weight of the soft cup is only 2, and the thickness of the cup is even 1/4. It is seamless transition with the chest line, and effectively solves many pain points that women wear in the bra, such as Le mark, breast milk, stuffy, tight, empty cup, running position, etc. The soft cup 2 upgraded the new underwear experience with the comfort of zero pressure and lightness of zero burden.


44 years, one day, the pursuit of excellence is endless.


Nowadays, more and more brands are joining the "sustainable fashion" environmental protection team. Environmental protection and the ecological chain of clothing industry are a long process. Zheng Mintai's dedication to underwear business, his untiring pursuit of intelligence and selfless devotion to environmental protection have been condensed into the spirit of an Li Fang for 44 years. As Zheng Mintai said, "in the future, Ann Li Fang will always focus on underwear business, concentrating on her profession and doing better every day."


Comfort is the keynote of an Li Fang's underwear. Environmental protection and health are the attitude of an Li Fang man. It is the responsibility and responsibility for the development of China's underwear industry to integrate knitting fashion and technology elements, integrate green ecology and functional health care, transform Chinese women's pursuit of underwear culture and experience, and open up a fashionable and environmentally friendly way of life. Zheng Mintai said that this year is the 70th anniversary of the founding of new China. He is heartfelt and proud of the great changes and achievements made by the motherland. "In the future, an Li Fang will always keep pace with the reform, go with the times, innovate with innovation, create wisdom and create hundreds of years of brand."
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