Ningbo Fashion Adds New Impetus |2019 Ningbo Fashion Festival And The Twenty-Third Ningbo International Dress Festival Grand Curtain

This year coincides with the 70th anniversary founding of new China. It is also the second year for Ningbo to actively promote the "six struggle and three year high" action plan. It is responsive to the pace of the times and the requirements of Ningbo's fashion industry development. Ningbo International Fashion Festival Upgraded to 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival.

On the morning of September 24th, the 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival were officially opened at Ningbo International Convention and Exhibition Center. The theme of this fashion festival is "colorful and beautiful future". The exhibition will last for 4 days. 

Qiu Dongyao, deputy secretary of the CPC Ningbo Municipal Committee, mayor of Ningbo Municipal People's government, vice chairman of the China brand building Promotion Association, Liu Pingjun, vice chairman of the China Light Industry Federation, Chen Dapeng, vice chairman of the China Federation of textile industry, Fu Longcheng, vice mayor of Ningbo municipal government, Chen Bingrong, member of the Ningbo Municipal People's government, general engineer, Li Min, Secretary General of Ningbo Municipal People's government, director of textile department of the consumer goods division of the Ministry of industry and commerce, chief representative of Italy fashion industry association, director of the Bureau of foreign trade and economic cooperation of Belarus, light industry and Concord, director of the Bureau of leather and footwear development, Belarus and so on. There are also responsible persons and guests from relevant departments of the state, Zhejiang and Ningbo, as well as exhibitors from all over the world, representatives of purchasers and representatives of enterprises.

Chen Bingrong, vice mayor of Ningbo Municipal People's government, hosted the opening ceremony of the fashion festival.

Qiu Dongyao, deputy secretary of the CPC Ningbo Municipal Committee and mayor of Ningbo Municipal People's government, said that the twenty-third Ningbo International Fashion Festival was held jointly with Ningbo fashion festival for the first time, which fully reflected the new trend of fashion industry development. The fashion festival will promote the new era of fashion industry in China.

Ningbo outfit, Ningbo gang and Ningbo port are gold cards of Ningbo city. Now, Ningbo has become the largest garment manufacturing base and the main export city in China. According to incomplete statistics, there are 819 enterprises in Ningbo's clothing industry, and the output value reached 110 billion 840 million yuan last year. At present, Ningbo is carrying out Xi Jinping's socialist ideology with Chinese characteristics in an all-round way, comprehensively pushing forward the further deepening of the 88 strategy, reforming and opening up, advancing the six struggle and tackling difficulties, and three years' climbing, and comprehensively promoting the development of Ningbo's economy and society. With the strong impetus from the clothing industry, Ningbo's economic and social development in the first three quarters of this year has also made remarkable achievements, achieving the total economic volume of 817 billion 50 million yuan, an increase of 6%, which is 0.3 percentage points higher than that of the whole country. Next, we will firmly grasp this 2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival to further promote the development of the garment industry, thus promoting Ningbo's "246" 100 billion level. Industrial Cluster The development will further strengthen Ningbo's economy and make Zhejiang's contribution to Ningbo as the whole nation.

Speaking at the speech of Li Min, member and chief engineer of the Zhejiang provincial economic and information technology department, the fashion textile industry is a pillar industry of our economy and society, an important livelihood industry and an industry that creates new advantages in internationalization. The textile industry in Zhejiang has been transformed and upgraded into a manufacturing industry represented by high quality and high performance fibers and high-end intelligent manufacturing. The fashion industry represented by home decoration and clothing brand has gone through a new stage of development of the green manufacturing industry through the whole industry chain. Textile and clothing have also become fashionable and colorful, with diversified designs and individualized styles. The Zhejiang brand has been on the international stage for many times.

For the first time this year, the Ningbo clothing festival has been upgraded to the Ningbo Fashion Festival and international fashion festival. With the theme of "colorful and beautiful future", through the brand exhibition, industry forum, fashion creativity, fashion consumption and other activities, the fashion trend of clothing industry has been led by the global perspective. We hope that through the Ningbo Fashion Festival, we can better carry forward the spirit of Ningbo red tailors, create fashionable brands of enterprises, build high-quality and fashionable cities, promote high-level exchanges and cooperation at home and abroad, and work hand in hand, so as to provide excellent Ningbo samples for the development of the national fashion textile and garment industry.

Chen Dapeng, vice president of China Textile Industry Federation and President of China clothing association, said that Ningbo is the birthplace and the first place of China's modern garment industry. It is also an important garment production base, brand base and export base. Over the past forty years since the reform and opening up, Ningbo garment industry has inherited the spirit and ingenuity of the Hong Bang culture. With the creative pursuit of manufacturing value, continuous product development and innovation, it has built a unique and synergistic industrial system. It has made remarkable progress in the industry. It has written a brilliant page in the history of the development of modern Chinese clothing brand. At the same time, the Ningbo garment people who dare to take the lead in the world will fully develop two markets, make use of two kinds of resources, actively carry out the layout of globalization, constantly upgrade the quality and ability of the internationalization of the industry, and continue to expand the development space for the garment industry in Ningbo. Ningbo is a vivid sample of China's garment industry's continuous innovation and development, and also a miniature and portrayal of industrial upgrading and progress.

Entering the new era, facing the new revolution of science and technology and the change of business consumption, Ningbo garment industry relies on the construction of "China made 2025" pilot demonstration city. On the basis of years of industry, it constantly strengthens the pace of intelligent transformation, design innovation, mode innovation and brand building, stimulates the new potential energy of industrial development, improves the level of high-tech, intelligent and service-oriented industry, and embark on the road of high quality development of technology, fashion and green. It plays an important role in building China's garment industry and building a more influential international manufacturing innovation center and manufacturing strong market in Ningbo.

As the annual event of the clothing industry in Ningbo, after the 22 session of the Ningbo Fashion Festival, a series of activities such as the Ningbo Fashion Festival and the Ningbo fashion Convention and the fashion Carnival will be held this year. This is an innovative measure to adapt to the new needs of industrial development in the new era. I believe that the holding of Ningbo Fashion Festival will surely create a new fashion atmosphere for the development of Ningbo garment enterprises and brands, and inject new impetus and vitality into the industry.

Liu Pingjun, the director of the China brand association and deputy director general of the AQSIQ, said in his speech that the twenty-third Ningbo International Fashion Festival chose the theme of fashion as a very good location. At present, the world has entered the era of brand economy, and Chinese consumers have made brand consumption a fashionable consumption viewpoint. Chinese brand building Three important achievements have been achieved. The first achievement is that we have united the United States and Germany, and have jointly innovated the five elements theory of brand value development theory. The second achievement is the establishment of the standard system and the publishing mechanism of the brand value standard mechanism with Chinese characteristics. The third achievement is that in the ten largest countries with the international brand value released globally, China's brand value has increased 40.4%, reaching 19 trillion and 500 billion dollars, ranking second. We should cultivate a number of industrial advantage brand clusters, representing China's image, going global and participating in the global brand economy competition.

Quality is the foundation, innovation is the soul, and brand is the goal. Liu Pingjun suggests that Ningbo put forward the strategy of implementing the brand strong city during the "13th Five-Year" period, and ultimately create 500 to 800 or so Ningbo brands, forming the overall value of Ningbo brand, representing Ningbo on behalf of Zhejiang, representing China and heading for the international market. We have developed a number of internationally renowned brands to promote Ningbo, Zhejiang and China to enter the era of brand economy from the stage of quality economy.

2019 Ningbo Fashion Festival and the twenty-third Ningbo International Fashion Festival signing ceremony, the textile and clothing research institute construction projects, the Taiping bird clothing project two phase, the clothing industry AGV robot automatic sorting and intelligent warehousing and logistics system, Ningbo fashion customization industry base, Xiangshan knitting clothing town 5 representatives of the signing of the two sides signed the contract.

At the 2019 fashion conference in Ningbo, Yang Dayun, President of UTA (excellent) Fashion Management Group, SIMON COLLINS, founder of global design education platform WeDesign, director and deputy general manager of Shandong sulang fashion dress Limited by Share Ltd, shared the theme of Shen Li.

Yang Dayun, President of excellent fashion management group, shared the keynote speech entitled "new format and new mode of fashion industry". He said that in 2018, there were only two categories of fashion industry. Sales of enterprises were growing rapidly. First, the sports industry and the luxury industry. He stressed that if Ningbo wants to become a fashion capital and take over the relay baton of the world fashion capital, it must solve one problem, namely, to create a batch of enterprises with the right to speak in the world. This means that we can allow Chinese consumers to spend with your baton. Big data only solves the problem of consumption, but creativity is the problem of leading consumption. Fashion industry must slowly upgrade from the manufacturing industry to the creative industry. Because the core competitiveness of fashion industry is brand.

China is the fastest growing country of Internet consumption in the world. The core of the fashion industry is the creative industry. In the future, we should think about how to combine creativity with the advantage of the Internet and the right to speak. Only in this way, will China's fashion industry have a promising future.

Ningbo has the quality and integrity of the fashion industry chain foundation. Ningbo textile and garment enterprises need to take a bigger step, put their vision farther and take actions to develop Ningbo into a healthy and globally leading industry. This is only a matter of time.

WeDesign Simon Collins, founder of the global design education platform, said in the sharing that Ningbo has great potential in the global fashion map. At present, many enterprises around the world have begun to deal with the problem of over production. They want to produce better products in a more intelligent way, and China is very good at introducing a concept to do better. Now there are many brands in the mall. We need to switch to a new fashion thinking instead of thinking about how to pursue fast. This is not our future. You need to choose a new way of trading. Over the past ten years, we have seen that the world's major brands are choosing a recycling economy without consuming new energy. You need to use renewable energy resources to recycle them. This is what is happening now, and you have no choice. We love China very much and believe that this country will help the world to solve the problem of sustainable development.

Shen Li, director and deputy general manager of Shandong sulang clothing and apparel Limited by Share Ltd, has made a sharing of the "operation strategy of multi brand strategy under the new economic situation". All enterprises must acquire the capital of reproduction through the market, and so is the fashion industry. This process requires our consumers to vote with their wallets. It is a very long process for a brand to spread its culture and penetrate into the consumer's mind. The history of the brand also needs to be precipitated. Sulang group was founded in 1999. At present, there are three major business groups: Men's wear, women's wear and children's wear. During the twenty years of development, Shu Lang constantly introduced our new brand according to market demand to meet the needs of market development. At present, with the increasingly fierce competition in clothing, it is precisely because of the brand strategy of Shu Lang, which greatly improves the enterprise's ability to resist risks. All the products of all age styles and all channels under the online and offline channels are more comprehensive, whether from brand planning or marketing network. Behind this is actually a very strong production system, logistics system, market system support. Shu Lang is very confident about the future development of China's consumer market, and the proportion of social retail sales is increasing year by year. The volume of retail sales nationwide rose 33 trillion and 800 billion last year, an increase of 8.9% over the same period last year, and the trend of textile and garment industry is upward. Through the study of big data over the past years, it has been found that people who like the brand are often identified with the people of Shu Lang culture. Only a brand culture can win the hearts and minds of the people can be spread and transmitted.

In the dialogue session, Li Rucheng, chairman of Limited by Share Ltd group of the YOUNGOR group, Wu Xue Kai, the chief designer of China Fashion Design Golden Summit, Francis, chief representative of Italy Fashion Industry Federation, and Wu Yonghong, senior marketing director of Samsonite (China), Wu Yonghong, four guests on the background of the new era, discussed the development opportunities of original design brand, fashion development strategy, the development of Ningbo's future fashion industry, technological innovation and fashion creativity, and how to lead a brand new era.