Dripping Off The Line 435 Days Later, Restart And Rebuild User Trust.
After 435 days of silence, the dripping car of the "indefinite" downline was finally restarted.
In November 6th and twenty-first Century, the economic report reporters learned from the dripping side that the platform will start commissioning operations on 7 cities in Harbin, Taiyuan, Shijiazhuang, Changzhou, Shenyang, Beijing and Nantong from November 20th onwards. During the trial operation, the dripping will provide 5:00-23:00 (female 5:00-20:00) in the 7 cities, and the platform service of short distance (less than 50 kilometers) in the city, and will not charge the owner information service fee during the trial operation.
"After a comprehensive assessment of the location and scale of different cities, the 7 cities are open to trial operation. During this period, users will continue to optimize their products according to user feedback, improve their programmes, and gradually open more long-distance and cross city scenes. To explain to the economic news reporters in twenty-first Century, Didi said, "there is no definite plan for how long the trial operation is going on. At present, we are still in the stage of asking for feedback on product and safety function."
Since the two vicious incidents of the car ride, the dripping business has been running off the line since August 27th last year. However, since this year, Zhang Rui, the head of the dripping vehicle business division, has released an open letter. He has noticed the dripping motion of the driblets.
This is also true. Despite repeated reports to the economic news reporters twenty-first Century, the core of the trial operation is to enhance safety and optimize user experience. However, the time left by the enemy is left behind.
Strengthening women's protection
Now, in July, the media communication conference revealed that the product of this car return to the essence of "along the way" and strengthened the protection of women.
In twenty-first Century, the economic report reporters combed the complete product plan, and found that the driverless trial operation product further enhanced the user's access threshold. Both sides needed to pass the ID card and face recognition verification when they registered the car. All users need to travel in real name.
On the driver's side, in order to prevent fraudulent documents, the platform will collect driver's license, driving license and ID card information by dynamic shooting. In order to avoid the theft of driver's account, the driverless car stipulates that the owner and passengers should check the information according to the platform before the trip, so as to ensure the consistency of the vehicle and the driver. At the same time, in addition to the joint public security organs for the comprehensive review of the background of the registered owners, the introduction of the list of dishonest people, the public can not openly find the dishonest executor can not be registered as a car owner.
In terms of travel safety, car owners need to open APP all the time. When the platform is found to be in serious discrepancy with the planning route and abnormal condition, it will conduct timely warning and notify the emergency contacts set by the passengers. In addition, the 7 x 24 hour security response center of the trickle access platform, which involves complaints of security, is handled by the special person. It also cooperates with several provincial and municipal public security organs in the country to set up an online certificate adjustment mechanism, which immediately responds to the demand for public security organs to adjust their certificates.
In privacy protection, personal information display such as personalized avatar and gender has been downloaded, and the non travel related evaluation labels have been removed to prohibit owners and passengers from editing editorial contents independently.
In the area of concern for women travel, the pilot scheme has officially launched the "women's exclusive protection plan". In addition to the above mentioned "anti picking list", the platform will also find more suitable fellow travelers for female users based on historical travel behavior and evaluation data. Women can see the age, driving age, face recognition time and other related information through the "female security assistant".
Long distance travel requires users to increase the number of face recognition. Besides the female users must set up emergency contacts, the owner will automatically open the track recording and upload it to the platform. In addition, the dripping side indicated that it would not be open for women to cross the city and travel more than 50 kilometers for the time being, and women could not use the car business at 20 p.m. to 5 the next day.
It should be noted that during the operation of the vehicle trial operation, the information service fee will not be charged. In this regard, I told the economic news reporters in twenty-first Century that although the company has not yet made profits, the core goal of the operation is to continuously enhance safety and optimize the user experience. "A lot of the proceeds from the ride platform will be used as a reward for the entire line of business, as well as incentives and subsidies for both owners and passengers, so as to enhance the ride experience."
User trust needs remodeling
In the more than 400 days of trickle down business, the "competitors" are quietly increasing.
In December 27, 2018, harrow began to recruit car owners, and formally launched a nationwide business in February this year. It has played down the ticking traffic of the taxi business and the main taxi network. It also gave a new self positioning after this year: the pioneer and leader of the compliance car, and once again turned the business focus back to the windmill.
The High German map was released in early May, saying it will soon be on the line and will be recruiting some owners in some cities. Cao Cao, who used to drive special car business, announced that he joined the "war situation" in July. Twenty-first Century economic news reporter found that on the 1 th of this month, Cao Cao's trip to APP has been online.
"Dripping the car business is the inevitable choice." Zhang Yi, CEO of AI media consulting group, told the twenty-first Century economic report, "tickie cars and harrow are running smoothly. They can also learn from this experience. At this point in time, it is a more opportune time to restart the business.
In Zhang Yi's opinion, Didi has a certain competitive advantage in the market by virtue of its large user base, good foundation and brand advantages. "But it's not a worry. The whole car market will form a slaughter, whether the follow-up services can keep up with the market share, which is related to the service status, market opportunities and professional degree, especially the safety issue.
Although dripping has advantages in the business of car racing, how to get users' trust and reshape the ride in the hearts of users will be an important part.
An old customer who told her business in twenty-first Century was still on the sidelines. "The car is really more affordable than the express train or taxi, and more comfortable than the public transport, but as an ordinary passenger, I do not know its specific rectification effect for the time being, so for personal safety, I will not try it for the time being."
In addition, the dripping test operation plan released by this group has made many verification requirements for both sides. An observer has evaluated the trial camp plan from the driver's point of view. In the view of this person, the trial operation plan has carried out multiple protection for passengers, but the procedure is more complicated, which may affect the enthusiasm of the driver.
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