361度零售额增幅放缓 押注篮球市场谋“晋级”
日前,361度发布集团2019年二季度营运公告显示,361度主品牌产品于2019年二季度的零售额(以零售价值计算)较2018年同期有低单位数百分比增长。而在2018年二季度,361度主品牌产品零售额同比有高单位数增长。事实上,361度零售额增幅正在放缓。
值得关注的是,不久前,361度启动了重塑品牌战略,希望通过深耕篮球运动市场,其消费主力从中低端市场转向一二线城市。361度明确提出,未来3年,361度要在一二线城市运营1000个篮球场,通过“篮球进小区”来接近最广泛的大众运动市场,并期望消费主力从中低端市场转向一二线城市。
2019年4月,361度推出以中国传统器皿文化“建盏”为主题的篮球鞋。同时,361度还签下了刚刚重返NBA的前上海外援弗雷戴特。对此,361度表示,中国有4.5亿篮球爱好者,29.5%年轻消费者会购买篮球相关产品,希望通过这个项目加强与这个巨大消费市场的关联。
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