Henan'S Special Edition Grabs The Market And Realizes The Global Sale Of Down Garments.

Guangshan is the birthplace of the Hubei Henan Anhui revolution. It is the place where the Red Army has grown and expanded. It has gone out of the main Red Army such as the red front army, the red twenty-five army, and the red twenty-eight army. Guangshan is the historical place, and is known as the "National key ecological function area" and "the hometown of Chinese tea". Now, Guangshan has a new identity -- the hometown of eiderdown.


Rise with wisdom and be wonderful by fashion. 30 years of pioneering and innovation, Guangshan down industry has achieved great leap forward and great development. At present, Guangshan has become a famous national feather and down material distribution center, down garment processing base and down products sales center. It has created several county level first in the down industry in China, and gradually formed an industrial structure integrating production enterprises, materials market, clothing customization and e-commerce.


Wang Jianping, deputy secretary and county magistrate of Guangshan County, Xinyang, Henan, said that the advantages and characteristics of the down industry in Guangshan County lies in its large number of industrial workers, numerous small and micro processing enterprises and sales terminal franchisees; however, problems such as lack of brand, lack of leading enterprises and lack of skilled personnel in the down industry of Guangshan county still need to be solved and solved. In this regard, the Guangshan county Party committee and county government strengthened organizational leadership, policy support and financial support, and formulated the development plan for the down industry, taking the down industry as the leading factor to develop the official crossing river industrial gathering area, taking the "down town and fashion Guangshan" as the goal, and developing the down industry by the county.


Take measures to cultivate and develop characteristic industrial clusters


"The development industry, the survival of the fittest is the same rule. Only by constantly cultivating and expanding industrial clusters and enhancing industrial competitiveness can we remain invincible." Wang Jianping said.


In recent years, Guangshan county has been making efforts to build a gathering area and build down industrial clusters, realizing the strong rise of industry and the transformation and upgrading of county economy, and completed the magnificent turn from traditional agricultural areas to industrial cities. Down industry has become a bright card in Guangshan county.


Behind the magnificent turn can not be separated from the encouragement and support of the Guangshan county Party committee and the county government. "In recent years, Guangshan county has made the down industry as an industry to enrich the people and strengthen the county, and has issued a series of preferential policies to support the development of the down industry and constantly expand the down industrial clusters. Wang Jianping said.


Scale processing highlights productivity advantages. Guangshan has planned to build a down garment industrial park with an area of 500 mu, including 120 thousand square meters of standardized factory buildings. After the completion of the project, 15~20 standardized production and garment processing enterprises can be established, forming a processing base with 5 million annual scale of processing and production capacity, and creating a "Guangshan feather" smart industry demonstration base and an intelligent manufacturing base of Zhong AI Wan. The project has been listed as a key item at the municipal level. After completion, it will promote the rapid upgrading of the intelligent manufacturing level of Guangshan's feather, and carry out the "clever daughter-in-law project", and put the factory to the farmer's doorstep, and set up 300 small processing factories in the township, so that the initial processing and processing capacity can be increased to 10 million or more.


Policy support to promote industrial development. Guangshan county Party committee and county government firmly grasped the policy opportunity of Huaihe eco economic belt development plan, and studied a series of preferential policies to support the development of down industry. We supported the land approval, finance and taxation, brand building, skills training, equipment award and so on, and promoted the scale upgrading, quality improvement and speed up development of the down industry.


Strategic cooperation achieves mutual benefit and win-win results. The Guangshan county government signed a strategic cooperation agreement with the Henan garment industry association, and made all-round cooperation in brand building, personnel training, investment promotion, publicity and promotion, and made full use of the advantages of Guangshan county's abundant labor resources, superior transportation location and abundant factor resources. At the same time, the Guangshan county government has strengthened cooperation with garment professional institutions and design companies in the province to complement each other and achieve mutual benefit.


Drawing industry map continues to extend the industrial chain. In order to enhance the comprehensive competitiveness of the down industry, Guangshan county has created a down industry cluster by drawing down the down industry map and continuously extending the chain to supplement the chain. On the one hand, from the source of raw materials, we should strengthen cooperation with the production area of feather and down raw materials, expand the standardization of goose ducks, scale breeding, expand the terminal sales, and realize seamless connection and integration development from "raw materials, production, R & D, e-commerce sales to express logistics"; on the other hand, we should pay attention to the integration and development of the upstream and downstream enterprises in the industrial chain, vigorously foster and introduce large-scale enterprises, and urge the development of the down industry, and create the enterprise center of down enterprises, and provide free production facilities for the small and micro down enterprises.


"At present, Guangshan has garment processing enterprises represented by Dongxin dresses, Han Yu Shang clothing and" velvet dress ". It is represented by the sun, Xinxin, Hongxin and so on. The non-woven enterprises represented by Fubon nonwovens, the whole industry chain dominated by the textile clothing and feather (cashmere) processing, which is composed of the needle and cloth industry of the White House and white shark, has already developed in scale. Wang Jianping said.


Innovation driven to create "golden card" for down industry


It is reported that at present, there are 300 down garment processing enterprises in Guangshan. There are more than 500 feather and down material market operators. There are nearly 10000 filling houses and more than 5000 electric businesses. The whole county has 150 thousand people engaged in the production, processing and sales of down products. The annual production and sale of down garments and cotton clothes are more than 40 million, with an annual production value of 7 billion yuan.


But the ambition of Guangshan County lies in not only the pursuit of quantity breakthrough, but also the qualitative leap. Wang Jianping said that in recent years, Guangshan county has constantly promoted the industrial level, promoted R & D, committed to brand building and personnel training, persisted in innovation driven, promoted collaborative innovation in all fields and industries, and actively guided the upgrading of garment manufacturing equipment, and gradually improved its "soft power" from hardware, equipment and production resources to software, services and solutions. Finally, it realized automation and intelligentization of services, and created the "golden card" of the down industry.


R & D stimulates industry vitality. We will build up the design and development center of Guangshan down garments, select high-end professionals and serve the down industry in Guangshan. Through the cooperation with Shanghai Rui Yong fashion design company, we will develop 100 new products of down garments for Guangshan every year. We will lead the down industry to develop new products, transform new products and develop new materials. The new products will be released according to the advanced standards of the professional fashion show, and the new fashion launches for Guangshan's down garments and the fashion trend of Chinese electric feather clothing will be released.


Talent training to achieve sustainable development. Since the first training course of e-commerce has been held in 2014, more than 60 electricity providers have been trained, and 12 thousand people have been trained. The cooperation between Zhongyuan University of Technology and Henan Engineering University has been strengthened, and the production and research base has been built together in Guangshan. Every year, the labor competition and down garment professional skills competition in down industry has been launched, and the best employees, best technicians, sewing technical experts and so on have been selected in the down county enterprises.


Brand building promotes high quality development. With the opportunity to help the poor in the central office, we will vigorously introduce foreign brands and strive to cooperate with the leading brands in China, such as Bosideng and Yan Huang, to realize the leaping development of the down industry in Guangshan, to cultivate local brands, to encourage and support new brands such as Oriental heart code, Han Yu Shang, Jin Mei and Lian Xin, and to rebuild the new image of old brands such as gold and mandarin duck, to play the leading role of China's ten leading brands, and to provide financial support and financial reward for brand promotion.


Quality service helps enterprises operate. The Guangshan county Party committee and county government set up the National Commission for the development of the down industry in Guangshan, which is the first National Commission on the development of the down industry. It has issued a series of preferential policies to support the development of the down industry, such as the preferential support policy for accelerating the development of the down industry in Guangshan, the Interim Measures for the standardized management of small and medium-sized enterprises in the industrial gathering area of Guangshan County, and the interim measures to encourage the development of the industry in the Dujiang River industrial agglomeration area.


"Next, the down industry in Guangshan will focus on the world market, participate in the competition of the world garment market, and strive to build" Oriental Milan "town and fashion capital. It is estimated that it will take 3~5 years to achieve the goal of the 10 billion industry cluster and build Guangshan into the largest feather industrial base county in the country, so as to realize the rapid development of the new production mode and industrial form of Guangshan's down industry, such as large-scale customization, Internet customization, and so on. Standing at the new historical starting point, Wang Jianping is full of confidence.


Scale customization, "Internet +" help industry take off


The rapid development of the Internet has brought wings to traditional industries. Guangshan relies on the development of "down industry + e-commerce" to successfully transform the down industry from traditional management to e-commerce marketing.


Wang Jianping said that Guangshan has been born of electric business because of its eiderdown, and the down industry of Guangshan has been upgrading, improving quality and increasing efficiency under the help of electric providers. In particular, the development of cross-border electricity providers is very rapid, through cross-border e-commerce channels, Guangshan down clothing has been successfully exported to more than 100 countries and regions around the world.


Turning to the experience of the Internet development of feather industry, Wang Jianping said that Guangshan took the first opportunity to promote e-commerce into the rural comprehensive demonstration county project, established and improved the three level e-commerce operation system of counties, townships and villages, established the e-commerce business incubator Park, established the association of down duty electricity supplier Alliance, continuously strengthened the market construction, strengthened and perfected the local professional market and the electricity supplier network channel, and invested 2 billion 500 million yuan to build the largest feather and down material professional trading market in the central region, and to accelerate the development of Guangshan county electric business incubator garden, and actively seize the international market, so that Guangshan down clothing can achieve "buy the whole world and sell the world".


In addition, the Guangshan county Party committee and county government commissioned specialized training institutions to carry out the training of down garment and electronic business personnel, expand the scale of the electronic business team, enhance the level of the electronic business team, provide intellectual support for the development of the down industry in Guangshan, and sign a cooperation agreement with Shanghai ruiyong Fashion Design Co., Ltd. and Shanghai dilute Co., Ltd., and introduce more than 20 high-level talents of flexible electricity and feather down, and gather together the wisdom to promote the development of Guangshan's electricity supplier and down industry.


In recent years, Guangshan has actively guided the upgrading of garment manufacturing equipment, achieved the organic combination of individuality and automatic production of mass customization, and promoted the transformation of 1.2 thousand field filling households in the county to apparel customized chain operation. It has created a unified clothing ordering network platform, unified logo, unified door standard, unified image standard, unified material supply and unified after-sales service management "five unified" clothing customization brand, and realized the transformation from traditional household decentralized operation to brand chain operation mode. It was customized from the site to the custom customization mode of CAD and Internet technology transformation, and was transformed from the front shop to factory workshop front to rear mode, which successfully realized the customization and scale development of Guangshan down garments.


As a national chain company of high-end clothing for Guangshan down garments, Jin Mei Fashion Co., Ltd. has developed a customized platform, "Guangshan down", which helps Merchants join up with orders for bulk down garments and provide production protection for merchants. The platform will help adjust the structure of Guangshan down industry, improve market competitiveness, improve economic efficiency, and enhance the brand awareness, quality awareness and marketing awareness of Guangshan down eider.


According to Yi Shuai, director of Guangshan Jinmei Clothing Co., Ltd., "Guangshan down" has successfully reduced the capital input of enterprises to join customers, saved raw and auxiliary materials and accessories procurement time, adopted computer plate making, made the format more standardized and standardized, guaranteed the quality of clothing, solved the inventory problem of enterprises, successfully reduced investment risks, helped enterprises to respond quickly, followed the trend of the trend, and quickly occupied the consumer market.


Wang Jianping said that through the "Guangshan down" platform, enterprises will provide raw and auxiliary materials and accessories at the preferential prices of the market, providing customers with the volume system version and one-piece supply, and successfully achieve large-scale customization production and sales.


At present, the scale of garment industry in Guangshan has gradually expanded, and the brand effect has gradually emerged. The scale enterprises have gradually increased, and the equipment level has been steadily improved. It has been named by the Henan Clothing Industry Association as "the Henan down garment industrial base", "the advanced county of Henan Province's clever daughter-in-law" and "the famous town of clothing in Henan". In addition, the "Guangshan down" geographical indications certification mark was officially approved by the State Intellectual Property Office in August 2018. This is the first geographical indication mark trademark obtained by Guangshan County, and is also the only certification mark of the national feather and down geographical indications. The popularity and influence of "Guangshan down" is constantly improving.


Let's strive for the best. Today, Guangshan is striving forward and struggling forward.