Keep An Eye On The Pockets Of Young Consumers. This Overseas Sports Brand Opened The First Store In Sanlitun.

Another overseas brand accelerated to enter the Chinese market.


Recently, the sports fashion clothing brand Rossignol France Lusi is located in China's first store - Sanlitun, Beijing, Taigu Li North District shop to celebrate the opening of shops. Rossignol PompilioSimone, general manager of the Greater China region of France, attended with a distinguished brand of distinguished guests.


Rossignol's opening activities in Sanlitun, Beijing, take the theme of ski vacation life as the theme. On the same day, the theme window displayed by the French flag red, blue, white and tricolor and the epoch-making Strato Snowboard image of Rossignol was created as a miniature of the leisure outdoor life on the alpine snow mountain, creating a leisurely leisure in the white clothes after the stimulation of snow flying. Meanwhile, Rossignol11 will open the brand experience center in Fulong ski resort in mid May, and will invite the famous skiers to come to the scene. Luceno not only keeps improving on his products, pays more attention to the establishment and maintenance of skiing and outdoor communities, shares the love of skiing with Chinese consumers, and has unlimited passion for mountains and outdoor lifestyles.


The RossignolApparel fashion series interprets the core concept of sports fashion attitude, namely, the exquisite combination of fashion aesthetics and high-performance products, so that the product can adapt to various scenes such as skiing, free skating, social activities after skiing and colorful urban life. The 2019-2020 autumn and winter series of shops showcase the performance, comfort and elegant design and unique technology of clothing, which is suitable for winter outdoor sports and urban life. Rossignol's avant-garde design concept stems from the strong historical heritage of the brand and the competitive spirit of facing challenges and enterprising spirit, and integrates the symbolic visual elements into the design with the strong technological support accumulated by skiing competitions for many years, creating a brand new image of self trust and uniqueness.


It is understood that the Rossignol and LCW, which motivate and guide ski and mountain outdoor and urban lifestyle, are officially entering China since September 2019. In 2 months, they have opened three outlets in Sanlitun, Beijing, Xidan, Xidan and Xidan Kerry Center, and have launched Farfetch, Tmall and Jingdong channels.


Rossignol's iconic trichrome pattern conveys the brand's concept of integrating traditional values with contemporary lifestyles and becomes its unique identity. Rossignol France lueno Sanlitun shop unique Atelier space to restore the real scene of social activities after snow, the log colored open seat provides a gathering space for an endless stream of skiers. The interactive area attracts people to take photos. The Atelier space in the store is inspired by the professional ski equipment research and development office located in the Rossignol group headquarters building at the foot of the French Alps. Apart from displaying and selling skiing equipment proud of it, it also organizes the exchange and sharing activities of the ski enthusiasts community regularly, and is committed to promoting and leading the growth of skiing culture in China.


According to the insiders, the consumption attributes of sportswear have the natural trend of increasing concentration. The Chinese sportswear market will also conform to this rule. Nowadays, young consumers of new generation gradually pursue healthy and environmental quality consumption, tend to buy products with better quality and longer time, and reduce the frequency of fast fashion clothing products. Consumers prefer the consumer goods themselves to the value of products conveyed, while the brand leaders will benefit from the brand effect and scale advantage. In the past few years, China's sportswear has benefited from the continuous favorable policies of the industrial countries and the upgrading of sports products themselves. It is between the upcoming 2020 Olympic Games in Tokyo and the Beijing Winter Olympics in 2022. The growth of sports sector will remain strong in the next three years.


Liu Chang, an analyst with Dongxing securities, said that sportswear has a strong function, which is different from other categories of clothing. When choosing sports apparel, consumers no longer consider only professional needs, but pay more attention to the beauty and fashion elements of clothing design. Observation shows that the increase of consumer groups and the expansion of clothing scene brings about the increase of consumption, the increase in the price of consumption promotion, and the increase in the volume and price of the whole sports industry. The observation shows that, with the increase of people's health consciousness and the increase in the movement of people under the guidance of national policies, the demand for sports shoes and clothing has increased. The two is the extension of the clothing scene and the opening of the incremental market. The annual consumption per capita of sports shoes and clothing accounts for a steady increase in the annual consumption of all kinds of shoes and clothing, and the three is the upgrading of the consumption of industries and the promotion of prices.


Data from the consumer market show that by the year 2020, the value of the global sports and fashion market will reach 229 billion pounds, and AthleisureTrend as a brand new word has also been included in the dictionary. According to the data from the prospective industry institute, the sales volume of sports fashion apparel in China in 2017 amounted to 52 billion 6 million yuan, up 8.50% over the same period last year. The sales volume of sports fashion footwear was 63 billion 628 million yuan, an increase of 14.30% over the same period last year.