Heng Yuan Xiang Is The Official Dress And Household Sponsor Of Beijing Winter Olympic Games And Winter Paralympic Games.

On November 18, 2019, the official website of Beijing Winter Olympic Organizing Committee announced that the official assembly of Beijing Winter Olympic Games and the winter Paralympic Games sponsorship conference were held at the Winter Olympic Organizing Committee of Beijing. Heng Yuan Xiang (Group) Co., Ltd. officially became the official clothing and household products sponsor of the 2022 winter Olympic Games and the winter Paralympic Games in Beijing in 2022.

Formal clothing and household goods are important guarantee for organizing and hosting the 2022 Winter Olympic Games and Winter Paralympics in Beijing. Heng Yuan Xiang is the official dress and household product sponsor of the Beijing Winter Olympic Organizing Committee, the Chinese Olympic Committee, the Chinese Paralympic Committee, the Olympic Games Chinese sports delegation and the Paralympic China sports delegation. It will help Beijing's 2022 Winter Olympic Games and the winter Paralympic Games with excellent products and excellent service.

Han Zirong, vice chairman and Secretary General of Beijing Winter Olympic Organizing Committee, said that the 2022 Winter Olympic Games and the winter Paralympic Games in Beijing are the most influential international sports events. It is an important opportunity to enhance the national image and create national brands. Heng Yuan Xiang made a national brand by innovating and changing, from a national old brand to a modern brand operation group, and devoted himself to sports and cultural undertakings for a long time, especially sponsoring the 2008 Olympic Games in Beijing, and then became a sponsor of the Chinese Olympic Committee, which made a positive contribution to the development of sports in China.

Chen Zhongwei, general manager of Heng Yuan Xiang (Group) Co., said Heng Yuan Xiang had a deep affinity with the Olympic Games. In the past, Heng Yuan Xiang, the three Chinese sports delegation for the Olympic Games, designed and made ceremonial costumes. In the future, Heng Yuan Xiang will uphold the concept of integrating the beauty of etiquette and the beauty of art, grasp the historical opportunity to serve the Olympic Games, and take the Beijing 2022 Winter Olympic games and the winter Paralympic Games as the mission to provide first-class products, and integrate the research and innovation achievements into the industrial chain and rely on more than 5 channels to enrich the Winter Olympic culture to consumers and help to spread the unique beauty of the Olympic Games.