Bosideng Sparkle China International Yoobao Association, Ingenuity Quality Interpretation Of Chinese Brand Charm

In November 18th, the twenty-fifth China International feather and down Fair (hereinafter referred to as "China International feather and down fair") Yoobao Club It was held in Changshu International Exhibition Center, Jiangsu. In this fair, the Cannes amfAR charity evening and the international fashion brands such as CHANEL, LV, Gucci and other international fashion brands show up in Milan fashion week. The famous Chinese feather clothing brand Bosideng, once again attracted the attention of exhibitors from all over the world with the high quality and high quality down garment products, and deeply interpreted the ingenuity of Chinese brands.

Bosideng Yoobao exhibition booth

Domestic and international down jacket boutique comes first, Bosideng ingenuity charm.

This year, Yoobao will focus on the theme of "upgrading the industry, improving the quality, brand innovation and expanding the market". Down industry Supply chain quality products and services, from raw materials to intelligent machinery, from design and development to logistics warehousing, from product production to product testing, aims to promote the industry to provide more high-end feather products for the market, to meet people's high quality consumer demand.

Founded in 1976, Bosideng has been focusing on down jacket for 43 years, and has never stopped exploring, researching and innovating in the field of down garments. In this Yoobao conference, Bosideng, through displaying the international technology and fashion design, integrating high quality and high quality products into a down garment brand, has gained wide attention. It shows the frontiers of "Chinese quality" and shows the charm of Chinese brand. Mr. Gao Dekang, chairman and President of Bosideng International Holdings Limited, said on the spot: Bosideng will stick to the mission of "warm the world", bring consumers new experience and surprise, and promote the high quality development of China's down industry.

Mr. Gao Dekang, chairman and President of Boston International Holdings Limited

Feel the latest down quality of the industry with other exhibitors.

Focus and innovation of heavy double boxing, Bosideng brand gene reinforcement

Boston's amazing performance at Yoobao conference is not surprising. Since the new strategy of "focusing on the main channel and focusing on the main brand" in 2018, Bosideng has accelerated the promotion of brand initiatives such as improving quality and expanding the market. From last year, it was stunning to debut in New York fashion week and launched the three designers' joint series. This year, once again embarked on the international stage, landing in Milan fashion week, salute the spirit of Dengfeng to launch the global top mounted "Dengfeng series".

In September this year, Bosideng became the only Chinese down garment brand to enter the official schedule of Milan fashion week. It won professional and fashionable media such as Oscar, Niicole Kidman, super model Ken bean and many other fashion media such as VOGUE.

Overseas media reported Boston Milan Fashion Week

Once the show was on sale, there was a long queue in Milan's showroom and the big flagship stores in the country, setting off a global panic buying rush.

Pos den Milan showroom queues up outside.

As a leading brand in China's apparel industry, Bosideng actively participates in international competition, and enhances its international competitiveness with professionalism and innovation.

At the professional quality level, Bosideng adheres to the focus and professionality, and strives to break through with the spirit of climbing and constantly striving to break through. At the end of October this year, the global top grade "down peak series" down jacket was released.

Dengfeng series has gathered Bosideng for 43 years to focus on the accumulation of down jacket field. It integrates many industry leading design concepts, emerging technologies and innovative crafts in one body, and has been produced by 489 processes. It is Bosideng's once again showing the ingenuity of the brand and its strong accumulation of resources. It has redefined the professional feather clothing and the breakthroughs in the technology and production limit of the down jacket with the three core functions of "extreme warmth, no fear of extreme environment and professional protection".

The "Dengfeng series" is inspired by the world-famous peak, taking the core section "Mount Everest section" as an example.

Bosideng Dengfeng series -8844 Mount Everest section

It selects the top grade velvet, the "century cloth" GORE-TEX fabric and the space nano insulation material of the north latitude 43 degree gold down belt. It has the world's highest grade of over 1000 5A and its fluffy volume reaches 95% of the theoretical limit. It has been produced by 489 processes through the application of honeycomb three-dimensional filling, waterproof glue processing and RECCO life detector.

Bosideng Dengfeng series - functional interpretation map

Dengfeng's professional evaluation of shell and Coldplay's third party organizations has performed well, with all aspects of top matching and the world's leading technology and technology over many foreign brands.

43 years of professional standing, Bosideng strength circle

A group of data showed that in the double eleven shopping carnival that just came to an end, Bosideng's total channel sales exceeded 1 billion. Among them, Bosideng Tmall flagship store had double sales of 7 minutes on the same day, and the total sales volume was 650 million, up 58% over the previous year, and ranked the top in the sales of Chinese clothing brand stores alone. The sales volume of the company was 1 billion. With 43 years of ingenuity, Bosideng has continuously improved the quality of products and led the innovative trend of down garments.

Bosideng double eleven War newspaper

And Bosideng relies on Down jacket field With its professional foundation and innovative measures, we constantly upgrade brand strength, product strength, and face international competition, leading Chinese clothing brands to march into the international market.

In the future, Ainobu Namishito will continue to focus on the field of down garments, continue to make efforts to upgrade the brand, and carry out his "warm world" brand mission.