Supreme, the leading Street brand from the US, its red and white Logo is believed to be unknown today. At first, the founder James Jebbia started off with skateboards in 1994, and all the costumes introduced into the hip hop culture with the brand are integrated into the skateboarding youth's rebellion and rebellion. It has injected the original spirit of street spirit into the brand. It has been sought after by many young people nowadays. It has also made the brand the highest and most prominent position in the street brand in the past 25 years.
However, even though Supreme has a supremacy in the fashion circle and is the leader of the evolution of street fashion culture, it is a brand that makes people love and hate. It is often involved in plagiarism and causes infringement problems. Just like the 2019 autumn and winter series "Tribal Camouflage" just launched by Supreme, with strong camouflage printing as the main vision, highlighting the key totem markings on clothing, it was accused of infringing trademark rights by the Canadian outdoor function brand ASAT Outdoors LLC.
The latest autumn and winter series "Tribal Camouflage" of Supreme is almost the same as that of ASAT Outdoors LLC's logo, so that the other party has to stiffen up to sue and claim the highest compensation of $150 thousand for each piece. It is worth mentioning that the "Tribal Camouflage" series has released nearly ten kinds of clothing accessories, such as coats, long sleeves T-shirt, work pants, hats and so on. But long sleeved T-shirt has ten different color designs, representing Supreme. This compensation must exceed millions of dollars.
In fact, this is not the first time that Supreme has been caught up in plagiarism. Last year, the alphabet special alphabet series launched by the brand was similar to the design of Ert art, the late art designer. Finally, the whole series of goods had to be announced suddenly. The spirit of Supreme's anti bones has even boldly been plagiarized in the first year of this year. It has been plagiarized by the old Buddha Karl Lagerfeld in 2017 for the design of the feather coats for Chanel, and the similarity is as high as 99.99%.
In addition to this year and last year, the most plagiarized plagiarism before Supreme was jointly signed with Louis Vuitton without prior consent. The bold Supreme in 2000 unilaterally joint LV, launched the LV classic Logo skateboard, fisherman hat, T-Shirt and other related products. After that, LV's parent company LVMH sent a lawyer's letter, and Supreme just put the relevant products off the shelves. And many lessons learned, but still no good Supreme, this time kicked himself to lose a lot of iron plate, I wonder how the founder will solve the crisis?
Source: China service network