Fashion Consumption Sinks Three Line Cities Consumers Pursue Fashion And Fashion

The sinking market is becoming increasingly active, and the consumption capacity of the three tier urban residents is increasing.

Recently, global monitoring and data analysis firms Nelson released the third quarter of 2019 China consumption trend index report shows that the third quarter of China's consumption trend index is 114 points, continue to maintain high operation. Among them, consumers in the three tier cities pursue fashion and fashion.

　　 Data show that 56% of the three tier cities consumers like to be considered fashionable, significantly higher than the 44% of the first and second tier cities; 54% of the three tier cities consumers think "I like to pursue fashion / fashion and novelty", higher than the 48% of the first and second tier cities.

Consumers in the three tier cities are more willing to try new products. 63% of the three tier cities consumers have a strong interest in new products or new services, higher than 55% of the first tier and second tier cities, and 56% of the three tier cities consumers are usually the early users of new products, while the proportion of the first tier and second tier cities is 48%. At the same time, consumers in the three tier cities are more willing to pay for celebrity endorsements. 44% of the three tier cities consumers will buy their favorite idol stars wearing or endorsing the brand, higher than the 38% of the first and second tier cities.

Nelson, President of China's Justin Sargent, said that with the change of consumption concept and the upgrading of consumption, the consumption potential of the three tier cities is growing. They are open-minded, pursue fashion and fashion, and advocate high quality of life. Their optimistic consumer willingness is undoubtedly sending positive signals to the market. Only by taking the initiative step by step and grasping and stimulating the increasing consumer demand of consumers in the three tier cities can the brands win the market faster and more accurately.