Deep Layout Of Future Travel: The Trend Is Industrial Synergy.

At present, the global automotive industry is undergoing a change of a hundred years. The transformation from traditional fuel vehicles to electric, intelligent, networked and shared "four modernizations" vehicles. All car companies are deeply involved in this comprehensive and profound transformation.

With the concept of "sharing" swept away, from the net share car to the time sharing lease, the car sharing economy has entered a period of vigorous development.

At the same time, the pioneers such as didi and Shenzhou are brave enough to take the lead and take advantage of wind and waves. At the same time, the timesaving leasing platform represented by GoFun also stands out. Of course, the traditional host plant is also actively layout, hoping to open up new growth points in the winter market and seize the opportunity to travel. The transition to travel service providers has become a major trend.

So, in this future oriented layout, who can take the lead in breaking the profit curse? Who will lead the future travel pattern? What changes will it bring to the future travel mode?

In November 20th, on the theme of the 2019 China Auto summit, which was sponsored by the twenty-first Century economic report and the theme of "crossing the cold winter facing the future", the editor in chief of the twenty-first Century edition of economic report, He Fang and Shao Danwei, chairman and President of Wan Bang new energy Investment Group Co., Ltd., Yang Xueliang, vice president of Jilly automobile group, Zang Zhongtang, vice president of Shenzhou high quality car, Cai Jianjun, CEO Tan Yi, GoFun travel CEO Tan Yi, and the chief growth officer Wang Xin of wal Ma automobile, are representatives of different roles in the travel industry chain.

He Fang: what is the future of the travel market?

Yang Xueliang: the transformation of traditional automobile manufacturers to travel service providers is a big trend and has great market potential. From the current estimate, there may be a trillion market demand in the next ten years, which is relatively stable, high-quality, and has a great contribution to the future profitability. The growth momentum is still very obvious.

The future is an imaginable future. We can see that in the future, Cao Cao travel will become a three-dimensional integrated mobile travel solution provider, and become a new energy quality and safety service guarantee.

Zang Zhong Tang: Based on the "new four modernizations" era trend, travel may become a vehicle manufacturer's standard. In the future competition, the enterprises participating in competition are fighting the operation capability, assembling product services and assembling the cost structure. Only by achieving the balance between the best user experience and the best cost structure can we run out of profitable business models, make real profits, and achieve corporate profits while creating social value.

Tan Yi: now the main engine factory has to travel, because in such a business environment and background, if we do not choose to travel services, we will face great challenges only by providing car driving behavior. The transformation to travel service providers is a natural transformation process. The so-called "travel to become the standard of the host plant" is only a phased problem, not a long-term problem. In the transitional stage, we choose to make travel as a strategy. We hope to have an integrated and unified platform to solve the travel plan in the future.

He Fang: how to plan the future trip in depth?

Shao Danwei: in mobile travel ecology, charging is the infrastructure, but the infrastructure is not enough. The most important thing for travel companies is cost. In the face of this space, we should reduce investment and operation costs through scale advantage and continuous technological iteration. This is also the star's recharged mission. The goal is to charge 10 Fen of public charging. It is necessary to reduce operating costs through scale advantages, to achieve charging costs and to explore space. So the mission of star charging is to constantly reduce costs, with the goal of charging 10 Fen of public charging costs. At the same time, through interoperability to reduce transaction costs, open the API interface, open all data to all companies, reduce the burden of travel and provide convenience for consumers.

Yang Xueliang: first, we must persist in positioning and form characteristics. Second, we hope to fully share opportunities with partners from the upstream and downstream. Third, expand the business of 2B on the basis of facing the end users, cooperate with many institutional customers such as Ali, Gao De, China Mobile and so on, and use mobile travel service provider's identity to solve the company's daily travel needs.

In the future, Cao Cao's trip will introduce more value-added services on the basis of brand positioning. Air travel services are being deployed and services between cities and airports to the city centre are being provided.

Zang Zhongtang: Shenzhou excellent car is the earliest enterprise to share car rental and car sharing platforms. With the advantage of network and customer advantage, after the acquisition of Bao Wo, Shenzhou excellent car business extends from the travel field to the vehicle manufacturing field. From the complete industrial chain, we plan the future travel, including insurance, vehicle after-sales maintenance, and so on.

Cai Jianjun: People's yearning for a better life is the soil of travel. Therefore, the location of the whole enterprise of AI Chi automobile is the intelligent travel service company deeply involved by users. With the advent of the era of 5G and big data, to some extent, people's travel modes have been changed, including the choice of travel scenarios, including travel tools, but one of them remains unchanged -- whether traditional vehicles or new drivers of cars, the underlying logic is to understand the needs of consumers, and to focus on the needs of consumers to do business models or business innovation operations and changes in operational capabilities.

Wang Xin: as a new driving force, it is a natural thing to participate in the travel process. More cars are used to layout the entire travel scenario on the basis of user needs. The first is the layout of the national charging network, the second is about the layout of the car scene, which includes tourism renting, network sharing and sharing. In the future, as long as contact with customers, Wei Ma will explore new travel possibilities. Especially with the cooperation of charging pile enterprises, we can solve the biggest anxiety of consumers buying smart cars.

He Fang: travel service platform and host plant, who can lead the future travel?

Yang Xueliang: Cao Cao travel will become a three-dimensional integrated mobile travel solution provider, and become a new energy quality and safety service guarantee. Cao Cao's mobile travel service provider is to prove that the traditional car manufacturers not only wait and see in the blue ocean market, but also act as promoters and even leaders.

Future mobile travel services, as well as the advent of driverless and automatic driving, must be a special vehicle for directional development. The development and application of these models must follow the collaborative development of downstream partners. Paying attention to users' personalized needs can develop customized services for them.

In the future, the host plant and the travel platform are not those who will win over, who will overturn them. If the host plant and platform companies combine each other, there will be a lot of shared resources and synergies.

Zang Zhongtang: to cater for the trend of "new four modernizations", vehicle manufacturers and travel platforms do not want to give up high-frequency access, nor do they want to give up travel scenes. Who will have more advantages in the future will be embodied in technology management, including user experience, cost structure and so on. The business model is not good enough to achieve profitability. No one has a way out. The future must be industry collaboration and sharing intelligence.

Tan Yi: the boundaries and cooperation between GoFun and the main engine plant are becoming more and more integrated. By redistributing the new value added space of the new car sales mode and the two or three year trip volume, it can reduce the cost of car purchase and increase the willingness to purchase cars. Therefore, future travel will be integrated from vehicle supply to travel service.

There are too many professional things to travel. For OEM, rebuilding a new factory is new, but traveling platform is more difficult than building a new factory. At present, everyone is waiting for an opportunity. There is no perfect solution yet.

Wang Xin: in the first half of this year, Wei Ma motor launched a strategic cooperation with GoFun respectively. On the one hand, we can get through the value chain of the whole consumer; on the other hand, we should be able to pass on to us a lot of data such as the experience and feedback of the consumers in the process of riding, and we can quickly improve the quality of the car itself, including the experience of intellectualization. This is a very forward looking layout for wisdom travel. Therefore, the car is not only a car manufacturer, but also a good partner of the travel platform.