Mr. Feng Dehu Is Elected The Seventh President Of Zhejiang Garment Industry Association.

Recently, the seventh member congress of Zhejiang garment industry association was held in Ningbo Grand Chinese Grand Hotel, Wyndham. The conference elected the board of directors and board of supervisors of the seventh member congress of Zhejiang garment industry association. Among them, Mr. Feng de Hu was elected by secret Council by the Council as the seventh president of Zhejiang garment industry association. After the meeting, President Feng Dehu expressed his views on how the fashion enterprises should keep pace with the times and adapt to the current situation.

Embrace new technology and seek new development.

At present, with the rapid development of science and technology, the 5G network will soon be covered in large areas. This will surely change our society, including some changes in production methods and marketing methods. Against this background, Feng believes that the current garment industry must continue to develop, and how to combine current technology is very important.

"Depth adjustment and integration, transformation and upgrading, high quality development and so on are all inseparable from the promotion of technology, especially the application of 5G and the application of the Internet of things, which have brought conceptual enlightenment to enterprises." Feng said that there are nearly ten thousand garment enterprises in Zhejiang. At the same time, Zhejiang is also a big province of science and technology. Under the background of the present era, we must pay more attention to the development of science and technology. Only in this way can enterprises always go on the wave.

But Feng also pointed out that not all enterprises can invest a lot of money in R & D work, as powerful companies do. Small and medium-sized enterprises account for a large proportion of the ten thousand garment enterprises in Zhejiang. We must take account of the actual situation of these enterprises at the same time, and gradually promote transformation so as to usher in the smooth development of the garment industry in the whole province. "At present, many SMEs have begun to change their own capabilities, such as promoting digital production, flexible supply chain and so on, and have achieved good results."

Control new rhythm and discover new opportunities.

Undoubtedly, the apparel industry is in the period of transformation and upgrading. Challenges and opportunities are at the same time. How to seize opportunities in the new round of adjustment is the strategic focus of enterprises. In the view of Chairman Feng, under the environment of stable overall development of the industry, enterprises must control their strategic planning and the direction of their future development.

"On the road of transformation and upgrading, whether the enterprise is going to" go out "or" please come in ", it should match the international development concept. Enterprises and enterprises should strengthen communication and exchange each other's needs. Feng believes that the exchange of enterprises is the creation of productive forces. Every enterprise has its own way and means. How to make a conscientious person in the exchange of peers needs the planning of enterprises in combination with reality. Perhaps for some enterprises, this is a painful and lengthy process, but it is very important.

"At present, the whole social situation is changing, and the ideas and methods like before will not work." Feng believes that with the changing times, the needs of every generation are different. It is also the clothing for the middle-aged and the elderly. However, the needs of the middle-aged and the elderly are different, and enterprises should keep pace with the times.

In response, Feng also quoted Zhang Jiangping, chairman of Taiping bird, as saying: "the positioning of a brand should be inverse growth". If the former clothing enterprises have been positioning the market after 80, now, enterprises should consider the needs of the children after 80, and the positioning and strategy of the products should be properly adjusted.

Under the role of market economy, everyone and every enterprise are changing, but the way of change is different. Enterprises should find the right way to change themselves. In the difficult process of transformation and upgrading, the most important thing is whether enterprises can find the right ways and means to find the right direction, and finally, whether they can get through the difficult period and whether they can find new opportunities.

New platform, new future

This time he was elected president of Zhejiang garment industry association. Feng Dehu said that Zhejiang garment industry association and enterprises will be further developed in the new way and new direction in the future.

First, as an association, it will consider ways to improve service. What the association should do is not only to organize meetings, but also to do something that a single enterprise can not do, including striving for some relevant policies to create a better development and living environment for enterprises, such as tax reduction policies. Although some small and medium enterprises may not feel the benefits of policies obviously, the changes are obvious for larger enterprises.

Secondly, the association will provide a platform for communication between enterprises, because the communication between peers is often the most important content. There is a saying that we should learn from each other's strengths and weaknesses. Through peer exchanges, we can understand the current situation of our industry and learn some good experiences. The association will not only provide platforms to promote cooperation and exchanges between enterprises in Zhejiang, but also hope to strengthen exchanges with the Chinese apparel industry associations and other provincial clothing associations, because each province has its own strengths and strengths, and only by continuous learning can it make progress.

Third, the association will start from the industrial chain of the apparel industry and organize some garment related enterprises such as fabric suppliers, socks and neckties. Through the exchange of associations, we hope that the Zhejiang garment industry can have its own industrial chain, develop the ecology of the garment industry in Zhejiang, integrate the relevant resources allocation, and enhance the interaction and increase cooperation and development through the association.

Finally, Feng said that the polarization of the garment industry is very serious, and the excellent enterprises are doing better and better. Some enterprises that are not well managed have fallen down. How to survive and develop in accordance with the rules of the industry and the laws of the enterprise, especially in the environment of economic development speed down, will solve the new problems, including marketing environment and industrial chain synergy, will be one of the future priorities of the association. Zhejiang garment industry association hopes to face problems and solve problems together with all enterprises, and also has full confidence in the future of the industry. I believe that through the Zhejiang garment industry association, we can create conditions and opportunities together to help enterprises to spend a difficult time together, and promote the development of Zhejiang's garment industry.