Another Look At Costumes, Boston, The Trend Of Growth LVMH162 Billion Acquisition Of Tiffany

The last month of 2019 officially opened the curtain. Then, what major events did the clothing industry take place last week?

Domestic events: November 25th -11 29

By the tide of the country, the mid-term performance of Bosideng is increasing against the trend.

In November 28th, Bosideng group issued the 2019/20 interim results announcement. Data show that, as of September 30th, under the new strategy of "focusing on main channel and focusing on main brand", the company's revenue increased by 28.8% to about 4 billion 436 million yuan, gross margin increased 1.2 percentage points to 43.5%, net profit continued to grow 36.4%, breaking 342 million 700 thousand yuan, and achieving a double growth in net revenue and net profit.

Zhongfu said: benefiting from the new strategy of "focusing on the main channel and focusing on the main brand", Bosideng can still earn a double profit in the off-season sales. The Mid-term Financial report is undoubtedly proof to the market that Bosideng's upgrading of product quality, store and operation under the new strategy has created a higher moat and promoting role for brand development, and has also won the good reputation of consumers. Product innovation and keeping pace with the times are the cornerstone of Bosideng brand development. From product design, research and development, innovation to production landing, Bosideng has a complete system and process to ensure that new products are in line with market trends and consumer demand.

With the help of the trend of "national tide", maybe Bosideng can lead Chinese clothing to the world through fashion down jacket.

China's trend to optimize Kappa retail network results in medium term growth of 36%

In November 27th, the Kappa parent company China released the interim results for the 6 months ended September 30, 2019. China realized 899 million yuan in revenue, an increase of 14.2% over the same period last year, a gross profit of 561 million yuan, an increase of 23.8% over the same period last year, and a net profit of 188 million yuan for the company's equity holders, an increase of 36.2% over the same period last year. China's trend indicated that after 12 months, the outlets grew steadily and the overall performance increased. However, the Kappa inventory will increase in the short term due to the change of sales mode, but the group will continue to optimize the retail network distribution to enhance the efficiency of the store, and it is expected that the inventory level will further decline in the future.

Zhongfu said: the development of Kappa in China has also come to a favorable turn. After 12 months, the growth of the outlets has been stable and the overall performance has increased. On the electricity supplier channel, China has actively participated in promotional activities, and has also developed more product lines, enriched the categories of e-commerce products, increased the promotion of new online platforms, and promoted the integration of online and offline businesses. Next, China's trend will continue to close down the inefficient shops of Kappa, and innovate and upgrade the products in the light of the trend of the market, grasp the good opportunities of sports industry, make rational use of resources, and expand the channels of Kappa brand publicity and promotion.

Pathfinder buys and loses "big stray" and optimizes non outdoor business as the last breakthrough.

In the evening of November 25th, Pathfinder renewed the risk announcement that if the company continued to lose money in 2019, the company would face the risk of being suspended from listing. Before 2017 and 2018, the Pathfinder made a loss for two consecutive years, with a loss of 85 million yuan and 182 million yuan respectively. In the first three quarters of 2019, the net profit of the Pathfinder belonging to shareholders of listed companies was 99 million 489 thousand and 500 yuan, and the net profit in 2019 is expected to be no less than 100 million yuan.

Zhongfu said: since 2013, Pathfinder has been making frequent rounds of exploration, focusing on the layout of three major business sectors, namely outdoor, tourism and sports. In 2015, a series of M & A activities were officially launched, and three major business groups, outdoor products, travel services and sports industry, were formally established. But the circle did not bring change to the Pathfinder, and dragged it into the mire. In recent years, Pathfinder is also gradually changing. In the last quarter of 2019, Pathfinder will continue to optimize the related business of non outdoor businesses and continue to restructure business that is not related to outdoor main business.

Add outdoor brand mammoth, Sanfo outdoor performance support point

In November 25th, Sanfo outdoor announced that Sanfo outdoor and mammoth outdoor products (Beijing) Co., Ltd. (hereinafter referred to as Mammoth) had signed the Sanfo outdoor cooperation framework with mammoths in November 22nd. Sanfo outdoor relevant person in charge told the Beijing Commercial Daily reporter, Sanfo outdoor cooperation with mammoth, the signing is based on the consolidation of bilateral cooperation, Sanfo outdoor will become a mammoth product category agents, and online efforts.

Zhongfu said: it is understood that mammoth is a Swiss outdoor clothing and equipment company, founded in 1862, has more than 150 years of history. Mammoth core products are mainly in mountaineering, rock climbing and skiing, including clothing, backpacks, shoes, sleeping bags, helmets, headlights and climbing equipment. As private brand growth is weak, in recent years, Sanfo outdoor has been seeking partners in the high-end outdoor products market. Now, once again, the high-end market is being added. Sanfo outdoor obviously wants mammoth to become the support point of its performance. The Sanfo outdoor cooperation with mammoth will help both sides to increase market share and enhance the brand image of mammoth in China. Meanwhile, Sanfo outdoor also can further improve the existing brand structure, help online and offline product sales and brand operation, and will have a positive impact on the future business development.

　　 International events: November 25th -11 29

16 billion 200 million! LVMH and Tiffany have reached an agreement.

In November 25th, luxury goods giant LVMH Mo t Hennessy Louis Vuitton SE (hereinafter referred to as "LVMH") officially announced the final agreement with the luxury jeweler Tiffany Co. (hereinafter referred to as "Tiffany"), which will be purchased at a price of $135 per share, with a total price of about $16 billion 200 million. It is understood that the acquisition will be completed in the middle of 2020, and will become the largest transaction in the history of LVMH.

Zhongbao said: LVMH bought luxury jewelry brand Tiffany for $16 billion 200 million, and luxury group expanded again. The acquisition of Tiffany will enhance LVMH's position in the jewelry industry and further enhance its market share in the US. Tiffany will also change the LVMH watches and jewelry boards, and improve the 75 brands of LVMH. And this year, Tiffany has gained a very high growth rate in the mainland of China, and sales in the second quarter increased by 25% over the same period last year. It can be said that the success of Tiffany strategy.

Tennis superstar Federer is a Swiss shoe maker On

The tennis heavenly star and Swiss Roger Federer (Roger Federer) announced that they had joined On, a Swiss running shoe manufacturer, but did not disclose the specific amount of investment. However, Federer said: "I am very excited to cooperate with a thriving young Swiss Corporation. This investment is a lot of money. I must think it over carefully. I want to show how much I trust this company, and I intend to work with them for a long time. " On said that Federer will not be officially represented in On, but will serve as a special product designer and spokesperson for the brand. The first sneakers developed by On and Federer are expected to be launched next year.

Zhongfu said: last year, Federer ended 20 years of cooperation with the American sports giant Nike, and signed a 10 year endorsement contract with UNIQLO of Japan's fast selling group, which is worth 300 million dollars. But because UNIQLO did not have a business line of shoes, Federer still wore Nike to compete. On is running against the trend when the popularity of running shoes is declining. Federer can be said to be one of Switzerland's biggest exports, and he will work with Swiss brand On to launch the first sneakers.

Victoria Beckham "Bei Sao" brand disclosure on fiscal year data

The famous fashion designer Victoria Beckham, founded by British star designer Victoria Beckham, formally submitted the annual profit and loss account for fiscal year 2018 to the British registry company Companies House. Due to the delayed delivery of orders, the number of orders for wholesale channels declined, brand sales in fiscal year 2018 fell 16% to 35 million 100 thousand pounds, and operating losses also expanded again.

Zhongcai said: in the 11 years since its establishment, the Victoria Beckham brand has been slow to make profits even though its elegant design and sharp tailoring have attracted the attention of consumers and celebrities. This is closely related to the lack of in-depth research on target consumers and the lack of brand positioning. Although both the design and the texture are very good, the high price of the product has discouraged many consumers. In order to make profits, Victoria Beckham brand has made a lot of efforts not only to launch the direct selling beauty product line, but also to upgrade the online business platform, and launch the beauty and wear channel on social media, and even change the design style to attract millennial generation consumers.

PE giant Carlyle raised fashion trendy harvesters.

In November 27th, according to Bloomberg news, Italy light luxury brand Golden Goose's parent company and private equity group Carlyle Group are considering acquiring British footwear brand Dr Martens, valued at or over 1 billion pounds. The Dr Martens project is still in its early stages. Carlyle Group has not yet made specific quotations for the time being. There may also be other potential bidders. This means that the Carlyle Group has not yet made the final decision. But Carlyle has been keeping a close watch on Dr Martens.

Zhongcai said: Carlyle's "obsession" for the tide brand has a long history. Two years ago, Carlyle first bought the Italy Golden brand "small dirty shoes" in full, and then took the $500 million price to win the US Supreme Street brand Supreme 50%.

Carlyle has said it wants to invest in a large and potentially more powerful brand. Dr Martens has been developing for half a century, but it can not be regarded as a tide card in a strict sense, compared to the young and full of personal characteristics. After 5 years of development under Permira, Dr. Martens has developed into a larger fashion trend card. Last year, its revenue reached over 450 million pounds, and successfully became the most popular fashion brand in the UK. The 5 years' performance and valuation boom is the best embodiment of Dr. Martens's development potential.