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U.S. Retailers Reluctantly Sell, Black Five Performance Is Still Not Up To Standard.

2019/12/2 17:58:00 0

Black Friday

The ushered in the second shopping season of trade friction. Under the pressure of customs duties, retailers are stocking up ahead of time, forcing prices not to increase or even selling prices, trying to create holiday shopping atmosphere.

As a result, this year's "black Friday (hereinafter referred to as" black five) "Shopping Festival, the sudden changes in the style of painting, in the past American" zombie Besieged "panic buying this year is not very common, the major retailers stores generally exist" open door "situation, offline sales fell 6.2% year-on-year.

On line, observer network noted that the best sellers of "black five" were toys and electronic products, both of which were set up at the White House. Eventually, online sales rose by 19.6% over the same period, but sales did not reach the expected level. Some media are worried that this year's US shopping season will repeat the tragedy of last year.

"No sale now, next year clearance sale".

In November 30th, CNBC News quoted the ShopperTrak data from US retail Passenger control agency, pointing out that sales of department stores such as Messi department store, Karl department store, and poro group on the day of "black five" dropped by 6.2% compared with the same period last year.

An interview with New York Times shows that there are widespread "shopping malls" in many shopping malls on the east coast of the United States.

"It's like a ghost town." A customer in Maryland said in Messi's department store, "sales promotion has already started, but you see here, no one, no one is still nobody." Another customer who went to Virginia fashion center shopping mall was surprised. "I thought there were people everywhere. But not yet. I saw only a pile of folded labels, but I didn't see anyone.

In recent years, the American "zombie Besieged" rush to buy this year is no longer common. "I thought it would be crowded. But this year is not chaotic at all. I bought some pajamas and socks. Another customer said, "empty air makes people feel depressed."

"Black five" usually refers to Thanksgiving Day (this year when Thanksgiving Day is November 28th). In the late November and December, Thanksgiving Day and Christmas day were traditionally the shopping season for Americans. But as early as November 26th, the NGOs and the World Federation of large enterprises issued an early warning. In November, the US consumer confidence index would decline for the fourth consecutive month.

It is worth noting that the number of days between Thanksgiving and Christmas this year is 6 days less than that of last year. Combined with the impact of cumulative tariffs, retailers in the US are having a headache - which means that they must prepare stock in advance to avoid extra tariffs, but they need to sell the goods within a shorter time.

The United States has experienced two winter storms in the past week, and many Americans have to weigh the risks of going out. "If retailers do not sell things this year, they need more extreme clearance next year," said Natalie Kotlyar, an analyst at BDO USA, an American retail consultancy.

On the whole, the whole year of 2019 has been the cold winter of American retailers. Messi stores, Karl stores, and three department stores have released their performance warning in mid year. So far, three companies have fallen by more than 25%.

Without any increase in price, online sales are still not up to standard.

Instead of reporting the slump in sales under the shopping festival, many American media have focused their attention on the "black five" online boom. Data analysis agency Adobe Analytics revealed that "black five" sales amounted to $7 billion 400 million on the antenna, up 19.6% from the same period last year.

But American online retailers have to face the pressure of tariffs.

In November 28th, Reuters quoted the research data of Profitero, a retail industry research firm. During the "black five" period, the prices of major U.S. retailers such as WAL-MART and Amazon remained relatively stable and did not rise sharply. Among them, the retail price of toys and game products is even 0.2% cheaper than that of the same period.

Toys, household appliances, electronic products and other commodities were all included in the tariff list by the White House. In June of this year, data from the global trade partners consultancy data expected that under the continuous tariff pressure, the price of shoes would increase by 8%, the price of toys increased by 16%, the appliances increased by 3%, and the travel products increased by 10%. Tariff Hurts Heartland, the lobby of 150 US industry organizations representing agriculture, manufacturing, retail and technology companies, has written to the white house several times to ask the latter to think twice.

So far, the agency is tracking the loss of tariffs to the US economy. As of press release, the amount is about $38 billion 574 million 900 thousand.

It should be noted that this year's "black five" line sells the two most popular products, toys and electronic products. Hasbro Inc launched the ice and snow 2, dolls, and Apple Corp's old wireless headphones, which are the best-selling products in these two fields. Observer network noted that during the "black five" period, the official prices of these two commodities declined on Amazon website, while non official (non direct retailer) prices rose.

Even if retailers swallow "tariff" costs for consumers, the marketing strategy does not bring "black five" online sales. Adobe Analytics, a data analyst, predicted that sales of the "black five" should have reached US $7 billion 600 million this year as American consumers become more accustomed to online consumption.

This winter will be the second shopping season for Americans in the trade friction. Last year, tariffs reduced American consumption. In the same period, sales in the United States grew by only 2.1% year-on-year, far below the average of 3.7%. The Washington Post is worried that this year's shopping season will repeat the tragedy of last year. But the US Retail Federation is optimistic about its hopes on next week's "electronic Monday" shopping day, and thinks that this year's sales growth will return to its previous level.

Source: observer network: Xu Qianang

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