There Are Signs Of Winter In The Clothing Industry, But The Antarctic People Continue To Walk High.

According to the data of nine industry transactions and year-on-year growth, according to the information magic, the 2019 double eleven carnival, the clothing shoes package transactions amounted to 63 billion 680 million yuan, a year-on-year decline of 1.6%. This reflects the change of consumption level. When young people become the main force of market consumption and can not catch up with the trend of new consumption, it is a great pity for the domestic clothing brand.

However, according to statistics

In the quality aspect, the Antarctic people create a unique quality management mode which is higher than the first line standard, which is also the key to the national brand. It can break through strongly, and because the Antarctic has a professional design team to polish the appearance of the product, making it more in line with the fashion pursuit of consumers of different ages.

Its unique management and quality inspection mechanism enables the development of the south pole at the same time to ensure the high quality of its products and effectively control the whole process. The platform integrates the operational data capabilities and technological capabilities of the southern people, and forms strong support for the front office businesses, so that the southern people can truly achieve their own capabilities, business continuity and user needs. At the same time, there is a complete set of manufacturers for each production process checks, and equipped with a more than 100 person quality management team.

In the interview with reporters, the director of the South Pole said that the product quality is the lifeblood of the development of the enterprise, and the Antarctic people have been sparing no effort in strengthening the sampling inspection of their products. The change of consumption reflects the pursuit of quality life for consumers. Only by meeting users' expectations in quality can they truly become the national brand of consumers.

　 The overall decline of clothing category, the south pole becomes the new highlight of national brand.

Early on the eve of the pre-sale, a Tmall double eleven pre-sale list continued to be heated in the circle of friends of e-commerce providers. Garment industry as fast selling goods, the whereabouts of such a fast pace, inevitably let garment practitioners sad. Times are changing, but the fall of clothing category is unexpected.

But the south pole is keen to capture the characteristics of consumption changes, and began to transform into an Antarctic electricity supplier a few years ago. According to the characteristics of the enterprise, it took three years to create a new quality control system that matches the new business status of the electricity supplier. It transformed from traditional textile enterprises to integrated service enterprises, and successfully backdoor listing, becoming a high-speed development enterprise with a market value of about 20000000000. In the ranking of Tmall's "double 11" sales TOP15, the clothing industry occupies four brands, and only the south pole is the domestic clothing brand, becoming the new highlight of the clothing industry.

　　 The secret of the strong breakout of the south pole with double eleven no longer cold

Among the most popular export brands, the Antarctic, together with Xiaomi, Mei, Haier and Mi Jia, became the best among the national brands. The business category of the south pole extends from the original underwear, men's clothing, women's clothing and children's clothing to dozens of categories such as small household appliances, home textiles, clothing accessories, luggage and leather goods, footwear, sports outdoor and so on. There are thousands of products, and there are thousands of cooperative suppliers and distributors.

Double 11 as a whole industry Carnival has come to an end. With the rising trend of new domestic goods, the Antarctic also successfully transformed and set up the image of its new national brand. In the future, the Antarctic will also deepen their input in product quality and innovation, and create more high-quality products that are suitable for the nation.