Looking Back At 2019: Dream, Innovation, Doer, Deciphering The Rise Of Textile City?

General secretary Xi Jinping once said that great things begin with dreams, based on innovation and work. 2019 is the 70th anniversary and 70 years since the founding of new China. China has become a world economic power and manufacturing power. The "China miracle", which has attracted worldwide attention, highlights the spirit of China and the power of China. It also fully confirms the three key words of general secretary Xi Jinping's success in great cause.


In 2019, it was also an extraordinary year for Keqiao, a textile city. Under the severe international situation and fierce market competition, Keqiao district takes the "one belt and one road" initiative, the deepening of reform and opening up, the Yangtze River Delta regional integration development, and the deep integration of Hangzhou and Shanghai to join the Ningbo strategy. With the opportunity to build up the overall goal of the "international textile capital" in the new era, we vigorously implement the three actions of "Silk Road Keqiao covering the whole world", "industry benchmarking, high-end textile city" and "building a harmonious and big textile city", and adhere to the new concept of innovation, coordination, green, open and sharing, playing a high-quality development symphony.


Judging from the latest research results of the high quality development index of small and medium-sized cities in China, 2019, Keqiao has achieved remarkable results, ranking the eleventh in the list of the 3 hundred list of the national comprehensive strength 100, the national hundred strong science and technology innovation area and the national green development 100 districts, among which the technology jumped to fourth in Zhejiang and first in Shaoxing. From the perspective of the rise of spinning City, it is not the effective confirmation of three key words: dream, innovation, and hard work.


At the end of the 2019, the textile and clothing weekly reporter took the three key words "dream, innovation and hard work" as the main line, and combed the rise of Keqiao in recent years. Believe that in 2020, standing at a new starting point, Keqiao textile industry can not forget the beginning of the heart and start again, and forge ahead and continue to be brilliant.


Where does the power come from?


As a "city on the cloth", Keqiao, from the 100 m street in 80s of last century to the "China Light Textile City" in the 90s of last century, to the new era of "international textile capital", is constantly seeking innovation and change. Why can Keqiao always step on the pace of development and find the way forward? Where does the driving force of Keqiao's textile industry come from?


Dream is the source of vitality for the development of the industry. It can lead the course and stimulate the spirit of fighting and gathering strength. From "walking the whole world" to "covering the whole world", from "Keqiao Water Street" to "Silk Road Keqiao", Keqiao responded to the vicissitudes of the times with gorgeous turns. The source of all this achievement is the unity of Keqiao's government and enterprises and the clear goals and dreams set at each stage.


International dream


Last year, Che Jun, Secretary of the Zhejiang provincial Party committee, proposed to Keqiao that efforts should be made to create the "international textile capital" in the new era. It awakened all the international dream of the spinning City people in the new era of textile industry and made unremitting efforts to this end. When it comes to the international dream of spinning City, it has different positions in different times. From the initial stage of reform and opening up, attracting foreign businessmen to enter and develop foreign trade to Sino foreign joint venture enterprises, and now spinning enterprises to go out to run factories and introduce foreign fashion brand projects, etc., Keqiao always keeps pace with the times and keeps pace with punctuality.


The continuous development of Keqiao's textile industry has attracted more and more foreigners from Europe, the Middle East, Africa, Brazil, Australia and so on to come to Keqiao for gold rush. A string of figures reflects the connection between Keqiao and the world: China Textile City has a daily passenger volume of 100 thousand passengers, and nearly 6000 professional resident buyers are overseas, and products are exported to 192 countries and regions. In addition, the opening of the central European dream factory, the opening of the "Silk Road Keqiao Milan Pavilion" and the completion and application of China spinning CBD have made Keqiao fabric and European brands achieve zero distance integration and complementary advantages.


With the deepening of market integration and the development of foreign trade in China's light textile city, more and more market operators and enterprises are investing in factories and intercity exchanges for international exchanges. At present, there are nearly 500 Keqiao enterprises investing abroad, distributed in nearly 70 countries and regions, including Singapore, Vietnam, Turkey, the United Arab Emirates and so on nearly 20 "one belt and one road" along the line.


In 2019 1-11, the trading volume of China's light textile city group and the "light textile city" reached 168 billion 752 million yuan and 49 billion 519 million yuan respectively. The combination of "going global" and "bringing in" is a diversified and multi-dimensional international market development. It is the winning way for Keqiao to face the ever-changing international situation in 2019 and to boost its trading volume.


Fashion dream


The dull, old-fashioned black felt hat with pink, bright yellow and other beautiful tonal clothes quickly became the fashion trend pursued by young people. By drawing on the ancient costume elements and modern pop factors of Shaoxing opera, such as sleeves, cloud shoulders, and so on, they talked about the love and freedom through time and space, so as to let Jiang Nanshui's hometown shine with new vigor and brilliance. At the end of March this year and at the end of October, at the China International Fashion Week show in Beijing, the dress design of Tu Jun, a local fashion designer in Keqiao, won the stunning eye of the national and world fashion circles.


It is the dream of every designer and textile enterprise in Keqiao to let the local fabric and culture bloom in the international arena. Similarly, in October this year, China's international fashion week, Zhejiang Jinsheng Textile Co., Ltd.'s bamboo fiber fabrics, won the recognition at home and abroad with the new concept of environmental protection. It is believed that with the development of Keqiao's textile creative industry, more and more local designers and enterprises will shine brilliantly in the international fashion stage, such as Tu Jun and Zhejiang Jinsheng Textile Co., Ltd.


In recent years, Keqiao district has actively embraced the fashion industry, and proposed to promote the transformation and upgrading of the industrial structure with the construction of "fashionable Keqiao". It is necessary to promote the intellectualization and fashion of traditional textile industry, the traditional printing and dyeing to green printing and dyeing, and vigorously develop leisure tourism, creative design, e-commerce, cultural sports, life and health, fashion exhibition and other emerging industries.


At present, the development of textile and fashion creative industry in Keqiao is mainly based on the two aspects of cultivating the development pattern of "one core, two centers" and implementing the "daily fashion" two aspects. It is committed to weaving a magnificent new picture with creativity and design, fully demonstrating the great value of the high quality development of the fashion creative energy industry, and making Keqiao the "Oriental Milan".


High end dream


The high end textile industry is one of the "five largest" industries in Keqiao district during the "13th Five-Year" period, and has become a new growth point of Keqiao's economy. From the traditional self-employed dealers to high-end professional women's clothing brands at home and abroad, from the clothing home textile industry to fire, automotive interior, medical, national defense and other fields, Keqiao's textile industry has gradually ushered in a gorgeous transformation.


The "Keqiao 13th Five-Year" high-end textile industry development plan (2016-2020) pointed out that the development of new high-end chemical fiber materials, fabrics and industrial textiles, green printing and dyeing, fashion apparel home textile four high-end textile industry. At the same time, we should focus on four major projects: industrial upgrading, brand upgrading, green development and innovation drive. We will cultivate a number of leading enterprises and benchmarking enterprises to lead the entire textile industry to the development of high-end textile industry.


In May and November, the 2019 major project signing ceremony was launched. Advanced equipment manufacturing, high-end textile, artificial intelligence and new materials are all important projects. It represents the trend and direction of upgrading and upgrading of the textile industry, and is a stronger impetus for Keqiao to build the "leading city of Shaoxing's big city construction and the bridgehead of Shanghai Hangzhou metropolitan area".


At present, China's textile industry has entered a new normal. On the road of transformation and upgrading, the textile industry is focusing on building high-end products, such as "high, new, special, fine, excellent", and has strong competitive "fist" products to win the market and enhance the ability to withstand various market risks. Keqiao textile industry is well versed in this way, making high-end textile city become the common goal pursued by the industry. The product quality, application field, business philosophy, business environment and so on have significantly improved, and a "world leading, green high-end" Textile City is rising.


How to transform kinetic energy


Only the reformers are the only innovators, but the innovators of reform. The world is facing great changes in the past century. Countries, enterprises and individuals must face the uncertainty and uncertainty of the world. The textile industry is also facing new challenges. Only by keeping pace with the times and innovating constantly can we keep pace with the times and remain invincible in the new textile era.


In recent years, the textile industry in Keqiao has accelerated the transformation of new and old energy, focusing on intelligent manufacturing, promoting the deep integration of Internet, big data, artificial intelligence and traditional industries, and vigorously developing high-end textile and fashion creative industries, which has injected new vitality into the high quality development of the industry.


technological innovation


Digitalization, intelligentization, 5G and block chain are undoubtedly the hottest words in the field of science and technology. Behind the heated vocabulary, Keqiao textile industry is calmly thinking about how to land. Today, intelligent, digital printing and dyeing workshop is everywhere in Keqiao. Intelligent logistics, online and offline integration of the Internet platform let spinning City step by step.


In recent years, Zhang Xiaoming, director of the big data center of Limited by Share Ltd textile industry in Zhejiang China Light Textile City Group and the national "1000 person plan" expert, led the team to create the first "printing and dyeing brain" in the country. Relying on the digitalization of the industry, the printing and dyeing process has been optimized to improve the passing rate of dyeing once, saving costs and improving efficiency. It has been adopted by many printing and dyeing enterprises, such as dyeing and finishing, dyeing and printing, and printing and dyeing.


Scientific and technological innovation in Keqiao's textile industry is not only reflected in the printing and dyeing industry, but also in the raw materials, finishing process, functionality and environmental protection. At the Autumn Fair 2019, coffee fiber, corn fiber, bamboo fiber, Tencel, modal, copper ammonia and other natural fibers, flame retardant, waterproof, antibacterial mites, heat preservation and other new materials, fiber and technology fabrics have become the highlights, leading the industry to develop new wind direction.


At the same time, Keqiao actively develops "online Textile City" to further improve the global textile network, online Textile City, and cloth APP platform, and comprehensively strengthen the docking depth of the "light textile city" and the market operators, set up the "market intelligence service center", and actively develop the market intelligence management system such as market integrity management, business room transfer, touch screen and so on, and strive to create intelligent market.


Design innovation


With the growing atmosphere of copyright protection in Textile City, the awareness of original design and copyright has gradually awakened, which has provided fertile land for design innovation and promoted the development of fashion and creative industries. At present, China's light textile city has initially built up a four in one copyright protection system, namely, administrative protection, judicial protection, arbitration mediation and industry self-discipline.


Copyright protection has achieved remarkable results, stimulating the innovative power of textile enterprises to develop original designs. It is understood that since the establishment of the China Light Textile City registration management protection office in 2008, the pattern office has received nearly 50 thousand applications for pattern copyright registration, and nearly 40 thousand copies of the work registration certificate have been issued, creating a "Keqiao model" for the copyright protection of fabric patterns.


In 2019, Keqiao district was awarded the title of "pilot county (District) of strong national intellectual property rights project". In September, "Keqiao BV" 2019 China fashion fabric design competition awards ceremony was held, and the fabric enterprises in China included many awards. The fashion trend of the products explained the fashion connotation and the innovative details better.


Management innovation


Since the beginning of this year, the Zhejiang provincial Party committee has deployed the activities of "serving enterprises, serving the masses and serving the grass-roots". Keqiao district has responded positively, seeking truth from facts, and firmly implementing the plan. The China Light Textile City Construction Management Committee, guided by "three services", has thoroughly implemented the idea of "running at most once", transformed from management to service, has thoroughly examined and approved the market supervision, taxation and judicial examination and approval services, set up a comprehensive service center of the market, and has set up 52 windows to build a "one-stop" efficient service platform for the operators. In addition, 16 sets of individual business owners' license acceptance and site certification confirmation points have been established in major markets, so as to achieve linkage management.


While the management and innovation of the government and China Light Textile City Group are at the same time, the enterprises and market operators of textile city are also actively responding to the optimization and innovation of production control, product database updating and human resource allocation, and strive to find a balance between many factors such as product quality, fashion and function, so as to achieve the best price performance ratio.


How to achieve goals


It is hard to work hard and harvest. The great dream is not to come and shout, but to spell it out. In recent years, Keqiao district has nurturing and developing new kinetic energy with "Teng cage for birds", seeking transformation and leaping forward with "Phoenix Nirvana". Adhering to the development concept of "persevering and long serving", a blueprint is drawn to the end, and then one after another, the regional economy maintains steady and rapid development.


In the "2019 national comprehensive strength hundred areas" ranking, Keqiao District ranked one in the eleventh place, and the development achievements are obvious to all. Looking at the development of Keqiao's textile industry in recent years, one is to "go out", vigorously carry out the "Silk Road Combridge Bouman global" action plan and expand the broader market; the two is to "import", through the introduction of high-level talents and frontiers, so that wisdom and fashion will be paralleling; three, through the hosting of the world textile business conference, Keqiao Textile Expo and Keqiao fashion Wednesday grand event, the introduction of the Asian Textile Conference, the "one belt and one road" forum and other international large-scale conference will gather popularity.


Enterprise products "going out"


Today's Keqiao is not only the Keqiao of Zhejiang and Shaoxing, but also the Keqiao of China, and the Keqiao of the world. Since the beginning of this year, Keqiao district has actively launched the "Silk Road Keqiao full of the world" action plan. Through overseas exhibitions, entering brands and entering into clusters, we have built an economic pattern of open collaboration and cluster linkage.


Facing the country, through the "Hangzhou Shaoxing week" and "Ningbo Shaoxing week", we deepen the integration of Hangzhou and Ningbo through the "Shenzhen Shaoxing week", "Beijing Shaoxing week" and many other tier city brands. Facing the international community, we should actively build external service platform, strengthen the enterprise's main body consciousness, and integrate and serve the "one belt and one road" construction through the new mode of "government enterprise linkage and holding together to participate in exhibition". Pakistan, the United States, Bangladesh, Ethiopia, China, Burma, Indonesia, Italy, Korea and so on a series of effective activities, so that Keqiao fabrics and enterprises out of China, to the world.


Talent project "introduced"


Keqiao, as the first area to connect Shanghai and Shanghai, has now ushered in a golden opportunity to accelerate its progress. To seize the commanding heights of the global textile industry, Keqiao is focusing on the strong chain of the big textile industry chain, and actively plans to implement the 4 10 billion strategies. At present, tens of billions of functional fiber projects have been launched, and billions of green fiber projects have been landed, and billions of recycled fiber projects will soon come to the ground.


At the 2019 China entrepreneur Boao forum "national brand night" held in December 1st, Shen Zhijiang, Secretary of the Keqiao District Committee of Shaoxing, issued the "heroic tie" at the meeting, inviting domestic and foreign textile leading enterprises to invest and develop in Keqiao, and introducing billions of high-end weaving projects, and work together to build the modern textile ecology with the highest industrial chain, the highest concentration and the strongest competitiveness, and strive for the development of the brand power by collusion and innovation and quality development.


In addition to the introduction of the project, Keqiao district has actively integrated into the development of the big bay area, comprehensively benchmarked the future Hangzhou science and Technology City, and vigorously promoted the strategy of strengthening the talent area. Since the Zhejiang 1000 people's plan Shaoxing Industrial Park was settled in Keqiao in 2017, and built the first foreign high-end talent innovation gathering area in the province, the high-end textile talents at home and abroad have formed a gathering effect in Keqiao, forming a three position and entrepreneurial innovation position system of "1000 person plan Industrial Park + University gathering platform and enterprise use platform".


The grand gathering "gathering popularity"


The world cloth merchants conference has gathered the leading experts of the global textile industry upstream and downstream. The Keqiao Textile Expo has brought together the national top quality fabrics, and Hashishi Naoshu is in line with the international frontier fashion. So far, Keqiao has successfully held the International Textile Expo for 21 consecutive years, successfully hosted the 7 fashion week and successfully hosted the two world cloth merchants conference. Keqiao has become the permanent venue of the world cloth merchants conference.


At the end of this year's "three great events", the global fashion industry development forum, the global textile digital ink jet printing Keqiao summit Theme Conference, the China textile fabric copyright protection forum theme conference, the "China Light Textile City Cup" 2019 global fashion design elite challenge, the China time Fabric Design Contest Award ceremony, the fifteenth Asian Textile Conference Theme meeting, the Yangtze River Delta private enterprise labor competition spot exchange meeting and the textile industry workers' vocational skills competition held more than ten international and domestic events held at the same time, to strengthen exchanges between the international textile industry, promote the docking of textile academic and research achievements with the government resources and capital markets, and speed up the global textile industry full range of cooperation and multi field integration.


Today, Keqiao, on the one hand, has hosted the "three grand events" on the one hand, presenting the new products, new technologies, new models, new trends and new ideas that lead the textile industry chain. It will also show the new vitality and new features of Keqiao's textile industry, create a value platform for Keqiao and even China's textile industry's international discourse power and fashion leading power, and create favorable opportunities; on the other hand, through the "monthly exhibition and daily fashion show" activities, let the textile exhibition and fashion docking meet with a hundred flowers bloom, so that technology, fashion and green can achieve deep integration in Keqiao textile industry.