Once fast fashion is a meat and cake, and who is fashionable. Now, fast fashion is not environmentally friendly and has poor quality names. Everyone seems to be abandoning the boat.
H&M fancy survival
H&M, who has been struggling for nearly 3 years, is now starting to make more colorful lives.
Immediately, there will be a custom shirt service out of the street.
Founded in 2018, the H&M Lab project is responsible for experimented with innovative projects. Including the latest "H&M Yours" project. German consumers can make full customization from this. A men's shirt is priced at 34.99-39.99 euros.
Is H&M going to close to advanced customization? After all, fast fashion, which is notorious for sweatshops and waste of resources, has begun to be under the pressure of new generation of consumers.
However, this price of less than 400 yuan for a custom shirt is still showing the temptation of brand practice.
In fact, as early as October this year, H&M also launched a comprehensive lifestyle shop covering yoga courses, cafes and external brands in Germany, the largest single market in the brand. Does that sound like the "Japanese lifestyle grocery store"?
Yes, H&M feels so good. At the end of November, the Swedish flagship store in Stockholm, which was reopened and upgraded, added beauty bars and coffee cars, as well as personal styling and old clothes repair services.
H&M has not let go of the form of clothing leasing that has begun to flourishing in China. H&M Stockholm flagship store lets some brand members rent some high-end series. The group's second largest brand COS is also carrying out a three month trial cooperation plan with China's clothing ordering box YCloset clothing two or three.
Gorgeous abandon ship, good performance
With a series of fancy survival, H&M group has really improved this year. In the 2019 fiscal year, H&M group's net sales totaled SEK 232 billion 764 million, up 10.6% from 210 billion 400 million kronor in the 2018 fiscal year and 6% by local exchange rate. With the steady growth in sales, management expects to reverse the profit decline that has been recorded since 2016 because of sales slump, business restructuring and investment in transition.
Another British fast fashion brand is not so lucky.
Paul Price, chief executive of Topshop, announced that it would leave at the end of December, only two years after it joined the brand in September 2017. You know, Paul Price was the chief merchandise officer in Burberry for 9 years.
The resignation of Paul Price is considered to be the latest evidence that Topshop and its parent Arcadia Group Ltd. are still in turmoil. You know, at the end of Topshop2018, it was only announced that it had withdrawn from the Chinese market. The US retail business has chosen liquidation and filed for bankruptcy in May.
The old retail Empire continued to slump.
Topshop uncertain future
It's not easy to be extravagant.
It is worth mentioning that the days of light luxury brands are not necessarily better.
In the middle of 12, Kate Spade, which was never able to reverse the downtrend, announced that Anna Bakst, the chief executive of the brand, will leave at the end of the year. Before joining the Kate Spade, Anna Bakst served the Tapestry group, the biggest competitor Capri Holdings group (that is, renamed Michael Kors group) as the president of the group's Michael Michael brand, which is responsible for managing the branding and footwear business, and leading the brand global design, production and procurement team, as well as the domestic wholesale business in the US.
However, in the past two years of serving Kate Spade, Anna Bakst has failed to help Kate Spade recover and become the most important factor in dragging the group.
For this sad ending, perhaps the onlooker can only say with a heart that the name should not be changed.
Japan's brand transformation is fast.
By contrast, Japanese brands appear to be more prescient of "Oriental wisdom".
UNIQLO was always dragged to the fast fashion camp in early years, and now is actively proactive in withdrawing from "fast fashion" group chat. Outstanding achievements, and also pulled together the group of small brother GU together, enter the Chinese market in a high-profile, open up the Southern China area.
GU and UNIQLO occupy the best location in Guangzhou.
"UNIQLO is not fast fashion!" Pan Ning, chief executive of UNIQLO China, has repeatedly told reporters from the Yangcheng school that UNIQLO's biggest strength is fabric and design. Obviously, it is to draw a clear line between the fabrics and quality problems that are often criticized by fast fashion.
Pan Ning often quoted the group CEO Ryui Masa as saying that "with fast fashion only focusing on the latest trend of trends, UNIQLO is concerned about completely different things. We are LifeWear! "
Ryui Masa once expressed hope that UNIQLO will become the world's top clothing retail brand in 2020. Now, it's only 2 days away from 2020! It's a real wait and see.
Source: Lin Qingqing, author of Yangcheng school